Sales Marketing

Karl Anthony Pearson

*********@*****.***

*** ****** ***** *****, *******, Florida 32828

__________________ _ 407-***-****

Marketing Management Expertise:

Fifteen years of Corporate Marketing, Strategy Development,

Advertising, Brand Development, Business Analysis and Sales Operations

Experience. Long-term Marketing Plan Development, Brand and Customer

Loyalty program development and implementation. End-to-End Product and

Project Management skills including Business Case development for

complex, long and short-term marketing campaigns. Depth of

understanding of Direct, Indirect, Online Consumer/Retail Sales and

B2B distribution channels. NASCAR Event-marketing experience.

> Understands the dynamics of channel distribution and Four-P

application as applied to new product development, service launches

and new segment/vertical market identification, product management,

Channel Management

> Experience in setting marketing strategy in accordance with Marketing

vision

> Strong financial and analytical skills applied when analyzing key

business metrics when strengthening and evaluating the success of the

brand and frequently reviewed business metrics across multiple

segments and distribution channels

> Full understanding of the short and long-term strategic development of

marketing plans, advertising concepts and campaigns

> Extensive CRM Solution development, Software development and licensing

experience, product integration and rollout

> Extensive E-Commerce Marketing, database management, Data mining and

CRM data architecture development

> Experienced with National, scaled Direct Channel and Indirect Channel

Marketing Campaign rollouts

> Excellent Project Management and Operational efficiency skills and the

ability to lead multiple work teams to project completion and Polished

writing, research and Executive-level presentation

Convergys Corporation, Lake Mary/Orlando, FL

Marketing and Sales Operations Manager - August 2009-Present

(Industry: Telecom/Cable/Technology/B2B)

Convergys Corporation, Lake Mary/Orlando, FL

Marketing Product Business Planning Manager - February 2008 - August

2009

(Industry: Telecom/Cable/Technology/B2B)

> Marketing Business Planning:

o Executive team member responsible for P&L Management: Software

Product Development for Information Management LOB revenues

Exceeding $600M USD

o Product Lifecycle Management; Software release strategy

development

o IT Marketing/ Product Business Planning Strategy - development

of the rolling 5-year capital/R&D investment plan for IT/Global

Telecom Software applications

o Business case development for Corporate Partnerships M&A; New

Product Financial Justification - Build/Buy/M&A and OI

Management with 20%+ OI Margin

o Software License, Maintenance and Support P&L Management

> Global /Enterprise-level Software Pricing schema development:

o Direct corporate and matrix Line of Business pricing departments

responsible for administering customer pricing matrix and

strategies.

o Analyze current business processes to identify strengths,

weaknesses, opportunities and threats and develop recommended

solutions to improve pricing effectiveness.

o Analyze and report on trends in profitability of the

organization.

o Developed software license pricing for more than twenty

components and solutions within Convergys Information management

Group for all Global Regions: EMEA, LATAM, NA, APAC

o Identified new opportunities for growth via the establishment of

OEM relationships within the Telecom space

o Successfully managed all pricing initiative projects for the IM

LOB with Pipeline Revenues exceeding $900M

o Communicate and promote cross business synergies and best

practice sharing.

o Assist in staffing, training, mentoring and employee

development.

Select Professional Achievements:

o Successfully developed and launched Global Pricing and Pricing

Strategy for several new Infinys CRM Software Solutions which

represent $80M in New Revenue

o Successfully developed and launched Pricing and Pricing Policy

for all Global Indirect/Channel Partners which represent 10% of

IMG revenues (~$40M USD)

Karl A. Pearson

Page 2 of 3

Channel Intelligence, Inc., Celebration/Orlando, FL

Director, E-Commerce Marketing Planning and Strategy, January 2007 -

February, 2008

(Industry: E-commerce/ Online Retail/Technology/B2B)

> Develop long-term and short-term online Customer Acquisition

strategies and Strategic Marketing Plans in order to meet pre-defined

e-commerce revenue targets

> Manage P&Ls with projected revenues exceeding $20MM in Retail sales in

Q4 alone

> Responsible for all online KPIs, Strategic marketing efforts including

Revenue and ROI/Cost of Sales performance for more than twenty-six

IR500 Retailers, including Best Buy, The Home Depot and Saks Fifth

Avenue

> Reviewed industry metrics (categorically and product line) in search

of optimizing performance and securing new customers for Retailers

Sprint-Nextel, Inc., Maitland (Orlando), FL

Sr. Manager, Marketing Strategy and Analysis, July 2002 - October 2006

(Industry: Telecom/Technology/B2C)

> Managed NASCAR Marketing efforts with event-marketing budgets

exceeding $10$M

> Responsible for pricing and promotions performance analysis for the

South Region including area-specific assessments of unit performance,

average revenue per unit, migration, churn and revenue impacts

> Marketing plan development: Financial data reporting, Economic Market

Assessments, Competitive SWOTS, Strategy and Tactic development --

brand strategy and long-term marketing plan development

> Lead and developed business case and profitability analyses and

navigated business toward new revenue streams and Fact-based decisions

from mined data.

> Support Regional Teams in the development and maintenance of CRM

applications of internal Guided Selling Tool and Order Management

software

> Managed the national market analysis and identified markets for

capital allocation ($75-$80MM) of engineering network expansion in

order to achieve optimal returns on investment within the three-year

growth strategy

Select Professional Achievements:

o Contributed to the success of key under performing markets

through the development and implementation of critical business

processes and the Smart Growth three-year rolling business

analysis/forecasted growth plan process which contributed $3.2MM

incremental annualized revenue growth.

o Successfully managed $150MM budget for RFID Engineering Build

out for new business and consumer acquisition

o Managed the architecture and development of scaled, web-based

National Tools which enables both sales management and sales

teams better manage customer turnover and fraud - Churn

Management Tool and effectively manage the Indirect Sales

Channel.

o -Pioneered the web-based, automated Wireless Engineering Network

Notification Tool, which resulted in streamlined internal and

external communication of Engineering Build out

o Winner of the Prestigious Circle of Excellence/Inner Circle

Award for significant contribution to Nextel's People, Service

and Value Mission which represents the top 1% of non-sales

achievers

AT&T Wireless, Maitland/Orlando, FL

Field Marketing/Competitive Intelligence, December 2000 - July 2002

(Industry: Telecom/Technology/B2C)

> Developed marketing plans which support both strategic goals and local

market needs

> Effectively leveraged existing multimillion dollar marketing contracts

with The Orlando Magic, The University of Central Florida, The Tampa

Bay Lightning and other Sports entities in order to generate Business

to Business sales leads, develop and strengthen the Brand

> Managed multiple work teams for preparation and execution of large-

scaled promotions and event marketing

> Strategic development of new sales sponsorships plans with budgets

exceeding $1.2MM

> Responsible for managing budget P&L and overall budget reconciliation

> Integrated of all elements of the marketing mix including functions

such as Pricing/Retention analysis, Offer Development, Customer Base

Marketing, Marketing Communications and Operations

> Developed and implementing local marketing programs within the

district such as retail grand openings, processes and procedures for

new product and rate plan implementation, identifying high potential

churn issues and building an internal competitive intelligence network

to ensure the information flow to and from Sr. Leadership Team(s)

> Negotiated contracts for events and sports sponsorships, which

maximize lead generation and sales

Select Professional Achievements:

-Successfully secured the greatest number of business leads in the

South Region directly attributed from Cross-promotional sponsorship

activity at 150% of plan.

-Successfully managed dozens of Grand Opening events which produced

more than 110% of revenue plan per event.

Karl A. Pearson

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ADVERTISING AGENCY EXPERIENCE 5+ Years:

Mullen Advertising, Boston, MA (NEXTEL Communications Field Office)

Senior Account Executive

(Industry: Professional Services/ Telecom/Technology/B2C)

> Initiated strategic plans for developing partnerships/programs for

corporate, retail and media partners in order to align business goals

with advertising/brand development goals and objectives.

> Market-by-market competitive analyses for the Florida and TX markets

> Strategic development of new media plans with budgets exceeding

$7.5Million

Select Professional Achievements:

-Brand awareness and brand consideration for Nextel communication grew

30% well above the national index under my leadership

-Successfully maintained the NY and TX Nextel areas from Q2 '99

through Q1 '00 while simultaneously maintaining the most successful

Nextel area in the country - Sales consistently exceeding 110%-120% of

Budget.

Working -Sales VP and SVP Level Financial and Marketing Analysts

-SVP/GM Product Line & CFO Direct

Relationships: -Public Relations and Corporate Communications

-Corporate Strategy Lead Teams

-Product Marketing and Product Development Teams

-National Campaign Lead Teams/ Legal

Education:

University of Florida, Gainesville, Florida

Major: Business Marketing & Public Relations

Bachelor's of Science, December 1994, Honors

Rollins College, Winter Park, Florida

Crummer School of Business Management

Dec. 2003

Software

Experience: MS Office (MS Word, Excel, MS PowerPoint, MS Outlook) MS

Project Management, Nielson, Telephia Research, and Business

Objects, SPSS Data Management, SalesForce.com, SQL Query

Analyzer

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