Sales Marketing
Resume:
Jenna Higgins
** ********* ***** *******, ** ****3
617-***-**** -- *************@*****.***
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SUMMARY
Extensive CRM experience focusing on a unique blend of Sales, Marketing and
Information Technology. Providing executives with information about their
customers' behavior, helping to identify the top 20% of customers
delivering 80% of the revenue which in turn increases their overall ROI.
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CORE COMPETENCIES
V Track record of award winning sales achievement including awards given
only to top 1% of performers
V Unique blend of Sales, Marketing and IT expertise
V Comprehensive background in Sales, Marketing and Customer Relationship
Management
V Adept in managing client expectations while maximizing revenue
V Managed 6.6M operating budget and 12 M project budget with 5 groups of
15 employees.
High Impact Sales and Marketing Presentations . One to One Marketing .
Customer Relationship Management . Sales and Marketing Leadership and
Training . Exceptional Closer . Engagement Management . Lifecycle
Marketing . Competitive Analysis . Market Positioning . Go to Market
Strategy . Market Research & Data Collection . Marketing Campaign
Management . Technical Project Management . Sales Strategy for Revenue
and Growth . Management . Team Building . Budgeting & Forecasting
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EDUCATION
MASTER OF SCIENCE - INFORMATION SYSTEMS
Northeastern University, Boston MA
BACHELORS OF SCIENCE - BUSINESS ADMINISTRATION
Northeastern University, Boston MA
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PROFESSIONAL BACKGROUND
CRM CONSULTING, Consultant (2010 to Present)
Working with executives in SMB's to build better relationships with their
customers using both traditional and social CRM strategies. Focus has been
on improving process in Sales, Marketing and IT that allow companies to
retain, up sell, cross sell and better service their customers and
prospects.
. Improve sales process
. Implement Marketing initiatives
. Implement and train in Goldmine CRM Software
IT BUSINESS STRATEGY CONSULTING, Consultant (2007 to 2010)
Led a number of organization initiatives involving fundraising, strategic
vision. Developed strategic vision, business plan, fundraising plan, go
to market strategy, market research and information technology initiatives.
* Developed and managed the technology and administrative strategy and
process for a food distribution organization.
* Spearheaded visioning, planning and creation of for extended educational
programming for inner city children.
* Led the strategic visioning process for a local educational institution
working with the board of directors. Created a full business plan,
implementation plan, and a 7- year financial model. This information is
used for future decision making.
* Wrote grants and fundraising programs to help support a small private
educational institution helping to increased funding by 30% during
countries downturn.
Page 2 Jenna Higgins
HEWLETT PACKARD Sales Strategy Consultant (2004 to 2006)
Led a team of professionals in the implementation of a competitive
intelligence portal. Managed timelines, team and implementation of project
objectives and research both for IT and Market Research.
* Enabled sales force with competitive intelligence in the services and
manufacturing industries
* Developed market research program and data collection programs & Created
content based on research
ORACLE CORPORATION Senior Solutions Specialist - Director Level (2003)
Enabled sales in the strategic accounts division by facilitating necessary
product enhancements. Facilitated the product changes through product
management, product marketing, technology business unit and strategic sales
accounts to bring deals together.
. Influenced and Enabled Sales in the Strategic Accounts Division
. Assisted the sales team in working with Marketing Executives to create
portal/e-commerce solutions that align with corporate marketing
strategies
BEA SYSTEMS Principal Solutions Specialist (2000 to 2003)
Delivered $18M in sales annually for the New England Region both Account &
Partner sales. Top 1% technical/sales driver in the company leading the
cutting edge product enhancements. Award winning sales consultant.
Implemented go to market strategy, messaging and sales collateral for the
portal product.
. Bull Dog Awards 2001, 2002, 2003 - given to top performer in region.
Achievers Club 2003 - given to top 1%
. Worked with Corporate Marketing to develop the messaging and sales
collateral for the portal/personalization e-commerce products
. Day to day created Statements of Work, Account Strategy, Account Plans,
Project Plans, Sales Collateral in support of the sales process
. Presented at marketing events on one to one marketing with Peppers &
Rogers for the portal product
. Pioneered a Migration Program Office. Created an effective business
plan gaining executive buy in
. Managed technical resources for sales opportunities supporting solution
selling model
. Worked as Engagement manager for Strategic Accounts in region
. Worked with Product Management, Product Development, Consulting and
Sales to enhance products for future releases
ART TECHNOLOGY GROUP Senior Solution Specialist (1998 to 2000)
Provided to customer/prospects a go to market strategy for developing their
online presence in the market place. Advised on marketing campaigns, one
to one marketing and customer relationship management.
Enabled sales from a $2M sales to $20M sales company
* Worked with marketing executives to help execute marketing strategy and
help to build and grow online relationships
* Worked as facilitator to Product Management, Product Marketing, Product
Engineering, Consulting and Sales on behalf of Accounts
* Worked with partners to architect and design solutions for their clients
* Managed IT teams to architect and design solutions according to business
strategy
* Presented ATG's marketing program presentations on Building and Growing
online relationships
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ADDITIONAL EXPERTISE
Business Intelligence Consultant, LIBERTY MUTUAL INSURANCE
Director Information Technology, ARCHDIOCESE OF BOSTON
Business Intelligence Consultant, FIDELITY FIIS
Lifecycle Marketing Consultant, SCHWAB
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TECHNICAL SKILLS
Application Programming: Java, X-Query, BEA Weblogic, Oracle Products, ATG
Dynamo
Database Programming/Data Warehousing: Sybase, Oracle, MS SQL Server
Architecture (Application and Database): Design of Services Oriented
Architecture, OODesign, Normalized databases, Star schema design
Methodologies: Use of both Waterfall and Iterative methodologies.
Reporting Programming: Business Objects, Cognos Impromptu, Kana Software
Content Management: Documentum
Administrative Skills: Microsoft Project, Visio, Microsoft Word, Excel,
Power point, Adobe Creative Suite
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