Sales Manager

MAGGIE MAGRO

*** ***** ****** . *********, *** Jersey 07071 . 201-***-**** . C (201)

***-****

Email: **********@*******.***

SUMMARY

. Creative, multi-lingual marketing leader with extensive experience in

retail business development, brand

management, licensing, sales, product marketing and trade show

management

. Successful in establishing direct-to-retail programs and sales-

driving marketing support vehicles

. Highly motivated professional with proven track-record of structuring

and promoting brand-building, sales-driving programs

. Recognized as a team-oriented professional with aptitude for both

strategic and operational business functions

. Innovative, strategic thinker possessing excellent communication,

writing and editing skills

. Work well under pressure; able to manage multiple projects

simultaneously, meeting deadlines

. Flexible, fair leader with ability to build positive rapport with

senior management and team members

. Foreign Languages: Portuguese, Spanish

. PC literate: Excel, MS Word, Power Point

CORE COMPETENCIES

. Client relationship management, strategic planning, budgeting,

competitive intelligence and analysis, business development, retail

placement, merchandising plans, brand building, program management,

promotions, copywriting and licensing

OBJECTIVE

To secure a challenging Marketing position with a growth oriented company,

which will allow me to integrate and maximize my business and creative

skills

PROFESSIONAL EXPERIENCE

Associate Account Manager (May 2008 - July 2008) - (Downsizing)

Delta Galil USA - Secaucus, New Jersey

. Account Manager in charge of Kohl's, Kmart and Sears Children's

divisions, representing nearly $30M in retail sales

. Key responsibilities: product presentation and sales, new business

development for branded and private label merchandise, inventory

management, working with design, production, quality assurance and the

distribution center to ensure on-time delivery of merchandise

. Performed competitive sales analysis of leading children's brands at

retail and proposed new product poised to gain market share

Director, Retail Development (April 2006 - April 2008) - (Recruited by

Delta Galil)

4Kids Entertainment, Inc. - New York, New York

. Strategic alliances developed across multiple retail channels of

distribution, implementing short and long-term business plans and

promotions designed to increase brand awareness at retail point-of-sale

and generate additional revenue for 4Kids properties

. Initiated and nurtured key retail relationships, researched brand

opportunities, analyzed sales benefits and developed programs to meet

mutual business needs

. Prepared and presented retail business opportunities, licensed

merchandise assortments as well as exclusive product, marketing and

promotional support poised to generate additional revenue

. Planned and executed feature shops at Toys"R"Us Times Square showcasing

4Kids premiere brands, Chaotic (2008) and TMNT (2007)

. Secured KB Toys as 4Kids TV 2007 Fall Launch promotional partners and

managed program execution

. Account executive for Chaotic TCG; working with distributors in all

capacities, including sales and marketing, to ensure smooth retail roll-

out across all channels of distribution

Freelance Marketer & Teacher (October 2003 - March 2006; September 2009 -

June 2010)

The Children's Place - Secaucus, New Jersey

. Developed Grand Opening marketing strategy for new Canada locations;

media buys and TCP's first direct mail plan in this market

. Initiated, tested and launched phone capture program in Canada stores

Suissa Bakery & Happy Hour Caf - Newark, New Jersey

. Developed advertising, promotional plans for Grand Opening and Grand Re-

Opening of Newark-based bakery/caf /bar, including event

giveaways and bilingual ad placement and provide ongoing marketing and

advertising support

Liberty Optical - Fairfield, New Jersey

. Copy-writer for special projects, including sales materials and on-line

marketing support

SGFootwear - Hackensack, New Jersey

. Provided marketing and promotional strategies for product retail

placement as well as sales, royalty and shortfall projections.

. Developed, presented and sold exclusive brand opportunities to retailers;

generating $1.5M in product placement

Sacred Heart School - Lyndhurst, New Jersey -- Art, Spanish & Music -

Grades 1-8

Queen of Peace Grammar School - North Arlington, New Jersey - Spanish -

Grades K-8

. Developed unit objectives, enriching lesson plans and weekly activities

for all subjects, Grades K - 8

. Worked cooperatively with teachers to integrate lessons designed to

enrich class curriculum

Director, Retail & Merchandising (September 2001 - June 2003) -

(Downsizing)

Scholastic Entertainment, Inc. - New York, New York

. Negotiated and secured a $.5M direct-to retail Back-to-School

merchandising program for School House Rock at Mervyn's, with

marketing support for sell-through - including, but not limited to -

radio advertising, television commercials, in-store signs, brand/line

extensions and gift-with-purchase incentives

. Leader and director of product mix, line extensions, marketing,

promotions and streamlining for Scholastic Brand Toys - exclusively

at Toys"R"Us - resulting in a 33% sales increase one year post launch

. Developed, managed and executed special events and promotional programs

for retailers - including but not limited to - Wal-Mart,

Target, JCPenney and Toys"R"Us

. Successfully managed retail, promotions and merchandising budgets plus

expenses for seven brands totaling approximately $1M

. 2002 LIMA Award Winners - Clifford - "Best Character Brand License Of The

Year" and Scholastic - "Best Corporate Brand License Of

The Year"

Director, Retail Development (October 1998- August 2001) - (Recruited by

Scholastic)

United Media - New York, New York

. Acting VP of Retail Development reporting directly to SVP Licensing,

Marketing & Sales

. Initiated and nurtured key retail relationships, analyzing sales

opportunities and remaining abreast of changing business needs

. Cooperatively developed strategies and business plans for United Media's

properties to increase brand awareness at retail point-of-sale

. Collaborated with license manufacturers and brand managers to develop

exclusive retail launch opportunities (i.e., Spot at Target, Beatrix

Potter at Wal-Mart); generating over $20M at retail

. Prepared and presented business opportunities for retailers, suggesting

appropriate merchandise assortments, marketing and

promotional support, and exclusive product

Assistant Manager, Promotions & Publicity (June 1996-October 1998) -

(Recruited by United Media)

KIDS"R"US (KRU) division of TOYS"R"US - Paramus, New Jersey

. Developed, executed and communicated all KRU National promotions,

contests, sweepstakes, Grand Openings, inter-divisional

promotions, and in-store radio announcements encouraging traffic and

impacting sales

. Sourced strategic promotional partners and negotiated contracts to help

meet mutual corporate objectives (i.e., Sea World partnered in

the "Spring to Stardom" photo contest, paid for 24 all-inclusive trips

for winners and their families, and hosted a photo session in exchange

for circular, in-store and cross-promotional advertising exposure - a

total retail value of over $30,000)

. Authored "Local Promotions" guide book for District and Store Managers

which included procedures and suggestions for increasing traffic

and sales

. Implemented standard operating procedures to track and analyze success of

gift-with-purchase promotions

Assistant Director, Marketing & Advertising (January 1992-June 1996) -

(Recruited to Toys"R"Us)

Project Manager, (April 1990-December 1991)

Liberty Optical, Co. - Newark, New Jersey

. Cooperatively developed and implemented marketing strategies for all

product divisions

. Initiated and directed trade and consumer publicity

. Supervised and directed the design and production of all sales

collateral, advertising and promotional materials, including the production

of trade show and sales videos

. Regulated all aspects of the company's co-operative advertising program

. Liaison for all licensed brand collections (i.e., Nickelodeon, Tommy

Hilfiger, Etienne Aigner, etc.)

. Interviewed, hired and trained department personnel

Department Manager (September 1989-April 1990)

National Brands Outlet (NBO) - East Brunswick, New Jersey

. Surpassed department sales goals by 10-25%, 6 consecutive months

. Motivated and supervised a staff of twelve

. Planned merchandising of entire Young Men's department

. Organized and prepared departments and stockrooms for inventory

. Directed all in-store fashion displays

. Employee of the Month, March 1990

EDUCATION

Seton Hall University, South Orange, New Jersey

W. Paul Stillman School of Business

Bachelor of Science, Marketing 1988

INTERESTS

Music, Art, Writing, Drawing, Painting, Computer Graphics

REFERENCES

Furnished upon request

Contact this candidate