Sales Management

SABINE OCKER

* ******** ****** ? Gloucester ? MA ? 01930 ? 978-***-**** ?

******.*****@*****.***

SUMMARY OF QUALIFICATIONS:

Enthusiastic Content Strategist with more than 15 years experience helping

companies effectively manage content in enterprise publishing environments.

Equally skilled at leading globally distributed teams for large data

integration projects and hands-on content modeling. Proven ability to

achieve significant results in challenging situations and under tight

deadlines. Key strengths:

? Project Management

? Business Analysis

? Taxonomy Development

? Schema/DTD Design

? Content Migrations

? Metadata Strategy

? Data Governance

? Data Integration

? Technical Training and

Documentation

PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS:

SUN MICROSYSTEMS INC., Burlington MA

2000-2008

Program Manager- Web Publishing

2007-2008

Managed online marketing product page projects relating to XML publishing

with design to implementation accountability. Business analysis and

negotiations with User Experience and Tools Development teams to ensure

solutions enable reuse and dynamic publishing requirements. Key

achievements:

. Directed team of 10 to deliver nearly 1,000 XML files needed to

support release of new online storefront application. Entailed changes

to format, layout and images for 160 hardware and storage product

pages on www.sun.com/products to provide customers with key eCommerce

content.

. Successfully managed interdepartmental team of 15 for user design,

development and data workstreams to complete creation of new metadata

based faceted search utility for dynamically finding storage marketing

products.

. Led User Design and Publishing teams to complete integrations of web

page redesigns to improve usability and findability of product

marketing content by product area for Sun customers. Integrations

entitled requirements definition, template and renderer development,

and content migration.

Senior Information Architect - Web Publishing

2006

Data steward of marketing online publishing taxonomies. Key achievements:

. Conducted audit of enterprise taxonomies for accuracy, consistency and

completeness to enable increased dynamic indexing and content

aggregation.

. Created new taxonomies based on needs analysis and stakeholder

requirements for Digital Asset Management (DAM) implementation.

. Provided metadata strategy and governance recommendations to executive

management. Implementation resulted in improved data integrity within

the metadata database and enabled projects such as eCommerce and

faceted search.

Senior Information Architect - Online Documentation

2002-2006

Managed information architecture of Sun's online technical documentation

site, including development of site navigation taxonomies. Key

achievements:

. Led major redesign of information architecture for www.docs.sun.com

which facilitated migration of 8,000 hardware product books. Co-

developed taxonomy for 2,300 of Sun's past, present and future

products. Integration involved metadata mapping of 19,000 books.

Project execution key to consolidation of all product documentation

onto a single website.

. Instituted infrastructure by creating feedback collection mechanism

and distribution processes decreasing processing time by 2 weeks.

. Originated new stakeholder support process, Wiki, and website for 200

globally distributed publisher user community.

SGML Schema Developer

2000-

2002

Governed development of Docbook-based Document Type Definition (DTD) used

as data architecture for Sun online technical software product

documentation. Led team of 23 cross-organizational DTD stakeholders.

Represented Sun IA requirements in OASIS Docbook Technical Committee

working group.

INDEPENDENT XML CONSULTANT

1999-2000

Provided services directly to clients in analysis, schema/DTD development,

technology training, or as a partner for larger projects.

Clients: Northeastern University, Dedham and Burlington MA

Campuses

New Millennium Publishing, Melrose MA

Houghton-Mifflin Publishing, Boston MA

Lighthouse Solutions, Londonderry, NH

ProManage Inc., Burlington MA

HireAbility.com LLC, Londonderry NH

. Developed schemas for XML-based employment website, still in use at

www.hireability.com.

. Represented client requirements in independent XML standard

organization working group for tag and data architecture

specifications for human resources applications. Worked with Oracle

DBA and web developers to adapt HR-XML DTDs for use in forms-based

dynamic presentation of resumes and jobs online.

. Developed Docbook-based XML DTD for English as a Second Language (ESL)

dictionary.

. Employed as adjunct faculty for Introductory XML course at

Northeastern for six quarters, in classroom, online, and on-site.

Received instructor ratings of excellent.

. Co-authored XML Publishing Use-Case for The Gilbane Report,

distributed at XML 99 trade show.

XYENTERPRISE INC., Reading MA

Pre-Sales Engineer/Principal International Specialist

1998-1999

Pre-sales technical and business solution support for XML-based content

management system product. Presented technology papers and conducted

teaching seminars at trade shows, conducted product demos, client proof-of-

concepts, and client evaluations in the US and Europe.

INDEPENDENT XML CONSULTANT

1996-1998

Provided services to clients in needs assessment, operations, technical

training, and course development in US and Europe.

Clients: Texcel Research, Mannheim, Germany

Texcel Limited, Maidenhead, England

Texcel Svenska, Stockholm, Sweden

Addison Group, Grosse Pointe Woods, MI

ArborText, Inc. (SGML Europe: Munich, Germany)

. Managed operations for a small European SGML software distributorship,

including support, sales, marketing and accounting, generating

$500,000 in direct revenue over a nine-month period.

. Conducted technical training in multiple countries in both English and

German. Received instructor ratings of excellent.

. Co-developed technical course materials for XML content management

system.

. Conducted ROI analysis for automotive publishing company considering

SGML implementation.

ARBORTEXT, INC. (now part of Parametric Technology Corporation), Ann Arbor,

MI

Technical Trainer

1994-1996

Conducted classroom and on-site training for ArborText publishing software

products, DTD Development, SGML stylesheet development, content management

implementation strategies, and workflow design, receiving instructor

ratings of excellent.

TECHNICAL:

XML? ArborText ? Documentum ? Interwoven Teamsite ? Wiki ? MS Project ?

Basecamp ? OpenText LiveLink ? Docbook ? DITA ? XML Spy ? XMetal ? Contenta

? Turbo XML ? PRINCE2 Practitioner

EDUCATION:

BA English, University of Michigan, Ann Arbor Michigan

Sabine Ocker resume page 2 ******.*****@*****.***

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