Palak Samel
**** ********* *** *** ****** CA ****8 **********@*****.***
Marketing Coordinator/Project Manager
Diligent business professional with 7 years of experience in marketing,
human resources, project management and business development. Successfully
managed a startup creative agency; developed and implemented all of its
business practices and procedures. Effectively served as the single point
of contact for major clients and vendors.
. Excellent project management skills with the ability to work well
under pressure, to meet tight deadlines and drive business growth.
. Effective at managing relationships, communicating on benchmarks, and
serving as a liaison between the client and departments within the
company.
. Excellent recruiting and talent acquisition skills.
. Excellent traditional, non-traditional and Internet marketing skills
(Traditional Marketing Strategy, Social Media, SEO, Web Analytics)
Education
M.S.B.A. - Marketing: Magna Cum Laude
San Diego State University, 2010
B.S. - Integrated Marketing Communications: Magna Cum Laude
San Diego State University, 2005
Work History
Marketing/Project Manager: Rightlook Creative, LLC (Nov'2007 - current)
< Marketing Strategy
Coordinate and manage company's marketing strategy: competitor
research, market research, pricing/product research and management, public
relations and sales programs. Assist the Creative Director with the
development and execution of all company marketing activities: Corporate
Website, Company Literature, and Social Media (including copywriting,
editing, and layout). Track all marketing activities and measure
effectiveness.
< Project Management
Coordinate the master design and print calendar with the Creative and
Print Department/Print Vendors. Work with design freelancers (as necessary)
and coordinate all outsourced design work. Interact with clients,
designers, and vendors on a daily basis to manage project timelines and
ensure deadlines are being met. Communicate any design revisions to the
Creative Department. Manage all aspects of print production, receipt and
distribution. Interact and consult with clients regarding creative briefs
and marketing strategy. Maintain a positive rapport and ensure client
satisfaction and loyalty.
< Human Resources and Operations
Coordinate all Human Resources activities for the company (Job
Posting, Interviewing,
Orientation & Training, Benefits Administration, Vacation Calendar and
More). Manage budget on a project basis. Determine appropriate revenue
recognition, ensure timely and accurate invoicing, and monitor receivables
for projects. Follow up with clients, when necessary, regarding unpaid
invoices. Analyze project profitability, revenue, margins, bill rates and
utilization. Manage client database and keep records and files updated.
< Purchasing
Research vendors and freelance options. Manage all purchasing
activities: negotiate pricing and terms with vendors, place orders, receive
products, coordinate P.O's and billing.
< Business Development
Generate business opportunities through professional and dedicated
prospecting and some cold-calling. Generate leads and promote brand
awareness by participating in regional networking events and tradeshows.
Manage incoming leads. Create and conduct customer presentations and
proposals. Negotiate pricing and terms with clients. Effectively coordinate
all aspects of the sale from start to finish.
Human Resources, Customer Service & Operations Coordinator: Rightlook.com
Inc.
(May'05 - Nov'07)
< Human Resources
Posted ads for positions, screened resumes and candidates,
interviewed, hired, and conducted new employee introductions and
orientations. Maintained employee files, records of employee vacations,
sick time, performance evaluations, health benefits, 401(k) plan, etc.
Researched labor laws, health insurance plans and other HR related
information. Administered employee benefits, retirement plans, etc.
< Customer Service, Accounting and Other Operations Duties
Developed and Implemented Customer Service Procedures and Handbook.
Managed the customer service department. Worked with the customer service
representative to ensure all customer issues have been resolved.
Coordinated weekly customer service meetings. Assisted in the day-to-day
customer service activities as needed. Coordinated company and employee
events. Coordinated international sales' logistics. Assisted with Inventory
and Warehouse Management. Coordinated company's receivables, client follow-
up on unpaid invoices, and weekly reports to Controller.
Operations, Sales & Marketing Assistant: Rightlook.com Inc.
(Oct'03 - May'05)
Assisted with day to day business operations. Organized sales leads,
entered into ACT!, organized and sent marketing literature. Assisted the VP
of Marketing and the VP of Sales with special projects such as seminars,
special clients, training seminars, and company events. Assisted Warehouse
manager as needed.
Skills
Business Skills: Project Management & Planning, Reporting, Results
Tracking, Research, Goal Setting, Presentation, Oral & Written
Communication Skills, Human Resources (Recruiting, Training and Evaluation)
and Customer Service
Technical Skills: Proficient in MS Word, Excel, PowerPoint, Outlook,
Basecamp, iLinc, Go-To Meeting, ACT!, Great Plains, QuickBooks, Google
Analytics, Google Website Optimizer, some HTML, SEO, Metatags, Wordpress,
Joomla, Social Media (Facebook, Twitter, LinkedIn) and Email Marketing
Programs.
LinkedIn: www.linkedin.com/in/palaksamel