Marketing Manager

Melanie Wise

Round Rock, Texas ***** 512-***-**** (cell) ******@******.**.***

http://www.linkedin.com/in/melaniew

PROFESSIONAL SUMMARY

Hands-on, driven marketing leader with proven experience in strategic and

tactical marketing, ROI demand generation programs, advertising, event

planning and supervision, vendor and agency relations, project and budget

management, and contract negotiation. Passion is to help businesses find

new and creative ways to grow their market share, ensure positive

messaging, and media exposure. Thrive in a fast-paced, high tech

environment that values communication, leadership, team work, a creative

problem-solver, self-starter, risk-taker, and has the opportunity to grow.

ADDITIONAL PROFESSIONAL STRENGTHS

Campaign Planning & Branding/Ident ROI Metrics Media & Analyst

Implementation ity Analysis Relations

Integrated Marketing Social Media Sales Incentive Web Content Management

Communication Programs

Partner Marketing & Market Business Cooperative Advertising

Management Research Development Programs

PROFESSIONAL EXPERIENCE

Principal, MW Marketing Consulting, Round Rock, Texas

March 2009 - Present

Consulting company that offers a broad range of direct marketing

planning and executing.

. Producing social media communication programs through blogs,

Twitter, Facebook, LinkedIn, and email.

. Managed a detailed project for a new product website launch for a

supply chain management company.

. Planned, prepared, and marketed web site conversion seminar which

sold out in less than 72 hours.

. Produced a buyer's guide, SEO tracking, and media outreach for a

digital media computer company.

. Designed and executed an inexpensive lead generation program

which drove 25 percent new qualified leads to the sales funnel at

a four percent closure rate for a document imaging management

company.

Marketing Manager, Postilion, (SONE), Austin, Texas

September 2007 - March 2009

Planned integrated lead generation programs for community financial

institution software company.

. Directed marketing programs including webinars, trade shows,

teleconferences, print and email campaigns, web design,

enewsletters, and trade journals which generated qualified leads.

. Redesigned email communication tools for marketing campaigns.

Analytics reporting using CRM tools for activities showed an

increase to 74 percent attending the teleconferences.

. Prepared all webinars and teleconferences for customer retention

and prospect acquisitions. Campaigns reached over 3,900 people

from our installed customer base. Prospect webinar campaign led

by top Aite financial analyst relations expert, reaching 1,800

people with a 16 percent open rate.

. Planned, directed, and effectively marketed thirteen annual

community financial institution trade shows. This includes pre-

show invitations, post-show follow up communication, and metrics

reporting.

. Weekly communication with the sales team to provide CRM results

of marketing programs. Provided sales enablement tools such as

battle cards, collateral, and sales presentations.

. Worked with global channels for marketing, creative production,

and messaging of campaigns.

. A/B multivariate testing campaigns through financial institution

market segmentation.

Marketing Campaign Manager, BMC Software, Inc. (BMC)/Contract, Austin,

Texas April 2006 - June 2007

Planned and integrated direct marketing campaigns for eight

infrastructure and application management distributed and mainframe

product lines.

. Tracked and reported campaign metrics for all media vehicles

including online and print lead generation, emails, webinars,

newsletters, collateral, sales tools, and telemarketing services.

. Drove product quarterly enewsletters for customer nurturing

including writing, executing, and reporting.

. Redesigned tools and content for marketing campaigns to use for

field and sales enablement.

. Analyzed online metrics to enhance PPC, open rates, and ensure we

are leveraging the best offers.

. Redeveloped all line of business BMC web pages for consistent

design, messaging, and content.

Marketing Programs Manager, MessageOne Inc., Austin, Texas

April 2005 - March 2006

Directed marketing lead generation programs for the fastest growing

business continuity company.

. Led marketing and measurement of campaigns including event

planning, ROI demand generation, online promotions, webinars,

advertising, messaging, media outlets, sales and channel

relations, presentations, and targeted vertical markets which

generated leads.

. Achieved speaking engagements for 60 percent of the events that

offered speaking opportunities.

. Contracted negotiations for all large events saving 27 to 75

percent of the exhibiting cost.

Marketing Communications Manager, Dell Inc. (DELL)/Contract, Round Rock,

Texas 2003 - 2004

Spearheaded all marketing and campaign efforts for the public sector

including government, education, and healthcare. Responsible for

increasing the closure rate of print and online campaigns by 400

percent.

. Designed the marketing communication process to be used by the

entire public sector.

. Developed weekly metrics reporting and analysis to measure ROI

of each campaign.

. A/B multivariate testing campaigns through public sector

vertical market segmentation.

. Managed direct mail marketing programs for product launches

which increased market exposure.

. Prepared web site call-to-action campaigns with up to a 4.75

percent closure rate.

. Directed co-marketing campaign funding where up to 83 percent

cost incurred by Microsoft and Intel.

Marketing/Communications Manager, Xplore Technologies, Austin, Texas

March 2001 - January 2003

Supervised all aspects of strategic and tactical marketing

communication. Implemented successful lead generation programs for a

leading-edge worldwide rugged mobile computer company. Played an

integral part of the team that increased revenue growth from $10 to $30

million in less than two years.

. Developed alliances with sales and communication teams to

increase corporate awareness, including online lead generation

programs, trade shows, collateral, merchandising, newsletters,

and case studies.

. Organized, designed, and managed major corporate trade shows and

presence which generated new global business, doubled new channel

relationships and led to new OEM relations, including Microsoft,

Siemens, Symbol, MDSI, Unisys, and others.

. Developed pre and post trade show online and print communication

tools to draw event traffic to win new business. Generated over

1,500 qualified leads with a 4 percent closure rate.

. Strategically selected online and print advertising placement for

direct mail programs, which increased market exposure and product

awareness.

. Prepared and executed all successful international launch event

activities, fully supported and marketed in conjunction with

Microsoft. Primarily focused on strategic planning, logistics,

and follow-up programs.

Marketing/Communication Manager, 3M (MMM)/Contract, Austin, Texas

February 2000 - February 2001

Supervised all aspects marketing and communication for 3M Electronic

Specialty Markets business unit, which generated $41 million in sales,

and serviced 6,000 products lines for thirteen 3M divisions.

. Increased revenue by 21% by designing and implementing strategic

marketing programs.

. Pioneered a Fortune 500 company's first electronic online

product ordering system to increase e-product marketing and

reduce cost. This ordering system is now used for all 3M

electronic divisions.

. Implemented partner support program, which increased distributor

participation to 80 percent.

. Supervised design and development of 40,000 3M product catalogs.

. Spearheaded a graphic identity program which resulted in re-

branding over 300 products.

. Analyzed and forecasted annual and quarterly marketing budgets

of over 1 million dollars.

. Developed web-based marketing communication strategies to

successfully launch products.

Marketing & Sales Support Manager, NorCross, Austin, Texas

February 1998 - January 2000

Led new business, marketing campaigns, lead generation, web site

development, and maintained inter-company cross-selling relationships

for a call center outsourcing company.

. Responsible for increasing revenue from $15 to $100 million,

through the addition of Fortune 500 clients including, Cisco,

Sprint, and Verizon.

. Analyzed and implemented business marketing strategies, which

generated leads and acquisitions.

Marketing/Advertising Director, Crystal Distributing Co., Houston, Texas

January 1995 - December 1997

Directed all aspects of marketing, advertising, and communication for a

wholesale distributing company.

. Interacted with clients in direct marketing activities, leading

to the largest single sale in store history.

. Created database that lists buying habits of over 5,000 clients

and prospects for lead generation programs, which produced a 6

percent closure rate.

EDUCATION

The University of Texas at Austin, Bachelor of Science in Advertising

PROFESSIONAL ASSOCIATIONS/LEADERSHIP

American Marketing Association - Marketing Programs Board Member - Five

Years

Association for Women in Technology Austin - Marketing Board Member

Association for Women in Communication - Banner Brunch Volunteer

Austin ProductCamp - Marketing Board Volunteer

Capital Area Water Ski Club - Marketing Board Member

KLRU - PBS - Fundraising Volunteer

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