Project Manager Sales

Roberto lopez *** Brickell Key Dr. Apt **** ? Miami, Fl 33131 ? (786)

***-**** ******@******.**************.***

SENIOR RESEARCH MANAGER

SUMMARY

. Accomplished, senior market research professional with proven research

market experience, encompassing strategic planning, qualitative &

quantitative research, creative development, media planning & buying,

database / direct-marketing and public relations with the ability and

skill set to provide creative, innovative, enthusiastic and forward-

thinking leadership in a team environment.

. As an executive I have experience planning, developing, coordinating and

managing strategic projects applying people, processes, and technical

skills on topics associated with branding and consumer behavior to support

tactical implementation of sales and marketing programs.

. As a PhD candidate I conducted different research papers in areas of

Information System Management, Information Security, and Risk Management.

Focused on complex banking security architectures and cryptographic

systems as well as operational issues based on cost / benefit of

designing, implementing and running such systems.

. As a teacher I trained experienced Cisco Engineers and advance

undergraduate students in different courses as Systems and Signals, and

Internetworking 101.

. My current priority is to help create sustainable and high performing

organizations through effective research methodologies, strategic

marketing, and change management, expanding existing managerial,

analytical and, technical expertise.

Professional Experience

LBN Brands. Miami, FL

Boutique firm focused on practices as licensing, marketing consulting and

brand representation for footwear, accessories and apparel industry with

offices in Miami, Dallas and Denver.

Director, Market Research (October 2006 - Present)

Appointed to lead the entire market research and solutions to growth

through a turnaround. Assumed majority of responsibilities &

accountabilities previously help by the vice president of sales and

marketing.

o Led, developed and maintained business relationships with customers and

penetrate new markets.

o Continually evaluated business models in order to maximize brand value,

sales and profitability.

o Liaison with design and planning teams to identify, project sales and

monitor core fashion and key item opportunities.

o Managed and developed business strategies (i.e. plans, sales, stock, mark

downs and advertising proposals), project trends and opportunities and

implement recommendations.

o Analyzed competitive vendors and implemented recommendations.

o Led special projects in Marketing and PR to improve results of our sales

department.

LOBLAN Boots. Miami, FL

A 52 years old, $30 million, international brand with presence in more than

20 countries.

Senior Research Manager (February 2004 - September 2006)

Promoted to lead the development and implementation of national-level,

brand positioning & general market research to understand consumer behavior

and competitors strategies.

o Managed the planning and restructuring of the business objectives for the

U.S. market

o Managed the business development planning process in targeting key

accounts in North America

o Oversaw all aspects of a new product line seasonally including product

line management, new product introduction, pricing strategies and

advertising.

Business Project Manager. (July 2003 - January 2004)

Managed market analysis methodologies and served as lead member of a cross-

functional business team accountable for all business decisions.

o Managed a team of external consultants on the penetration analysis for

the brand into the North American market

o Wrote a business plan and a marketing plan to provide existing products

to new market in North America.

o Managed the business development planning process in targeting key

accounts in North America

PEAK STRATEGY. Pittsburgh, PA

Peak Strategy is a software and services company providing a new paradigm

for ubiquitous adaptive computation. Their first product, Strategy Shaper,

is a predictive modeling platform for the quantitative financial investment

industry.

IT Consultant - IS Project Manager (Intern). (January 2003 - May 2003)

o Researched and developed modules for first Strategy Shaper prototype

for an effective investment risk analysis.

o Developed new methods for collaborative data mining, combining problem

solutions as well as combining data mining and decision support with

information systems.

URBAN REDEVELOPMENT AUTHORITY OF PITTSBURGH/CARNEGIE MELLON UNIVERSITY,

Pittsburgh, PA

The Urban Redevelopment Authority of Pittsburgh (URA) is the City of

Pittsburgh's economic development agency, committed to creating jobs,

expanding the City's tax base and improving the vitality of businesses and

neighborhoods.

IT Consultant. (September 2002 - December 2002)

Pro-Bono project to re-architect the information technology infrastructure

at the URA to ensure their survivability in opposition to future

intrusions, failures, or accidents and analyzed the costs involved in the

solution against the costs of the threats.

TELEFONICA DATA - TELECOMUNICACIONES REY MORENO. Caracas, Venezuela

Telefonica Data is a leading provider of global corporate communications

and managed data center, IT and business continuity.

Project Director. (February 2000 - May 2001)

o Prepared proposals for wide variety of internetworking projects.

o Pre and post sales technical expertise provided to sales team

o Managed negotiations with Micromuse in order to become the first

Channel Partner in Venezuela.

o Performed mentoring activities and provided guidance for new and

existing team members.

SCHLUMBERGER NETWORK SOLUTIONS, Caracas, Venezuela

A part of Schlumberger Test and Transactions, Network Solutions provides IP

network consulting, network design and implementation of secure corporate

information communications.

Network Engineer. (November 1998 - February 2000)

o Analyzed network infrastructure and designed the WAN monitoring center

and network management system for Schlumberger Latin America in order to

reduce cost and improve productivity.

o Developed the Desktop Installation & Configuration Guide for

Schlumberger Latin America.

Academic Experience

UNIVERSIDAD METROPOLITANA, Caracas, Venezuela

Adjunct Professor Department of Electrical Engineering - Telecommunications

(July 2000 - April 2001)

Responsible for teaching advanced undergraduate electrical engineering

students the introductory fundamentals of the telecommunications field

including internetworking, systems and signals, and digital modulation

systems.

CISCO NETWORKING ACADEMY PROGRAM (CNAP), Caracas, Venezuela

Cisco Certified Academy Instructor (May 2000 - May 2001)

o Trained local academy instructors.

o Delivered lectures and facilitated hands-on labs to Cisco Network

Academy students.

education

NOVA SOUTHEASTERN UNIVERISTY, Fort Lauderdale, FL

Ph.D. Information Systems.

CARNEGIE MELLON UNIVERSITY, Pittsburgh, PA

Master of Information Systems Management. May 2003

Concentration: Information Security Management

UNIVERSITY OF CALIFORNIA, BERKELEY Extension, Berkeley, CA

Certificate in Computer Information Systems: Analysis, Design and

Management. May 2002

Professional Sequence in Database Management Systems. January 2002

UNIVERSIDAD METROPOLITANA, Caracas, Venezuela

Bachelor's Degree in Electrical Engineering. February 2000

Honors

Honors Thesis Project: "Cost-Benefit Analysis for the Implementation of a

WAN Monitoring Center and Network Management System."

Schlumberger Network Solutions. 2000.

skills

Research methodologies, Brand Strategy and Management, Marketing, Program

Management, IT and Management Consulting.

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