Sales Manager
Resume:
Ralph Zendejas
Home: 936-***-****
Conroe, TX 77304 Email: ********@**********.*** Mobile:
ACCOUNT MANAGEMENT PROFESSIONAL
I am an account management professional with 11 years spent in the
horticulture industry. My sales experience includes working with key
account buyers, managing large sales territories, creating & delivering
sales presentations, developing value added programs and managing sales
teams. In addition, I am familiar with the needs of wholesale growers
within the Horticulture and Agriculture industry. I am a creative, self-
motivated individual with sound business acumen, eager to provide new ideas
and solutions for your company and your customers.
AREAS OF EXPERTISE
Sales Leadership Sales Training Strategic Planning
Preparing & Delivering Negotiation Skills Horticultural Plant
Sales Presentations Preparing Sales Budgets & Knowledge
Sales & Margin Enhancement forecasts Point of Sales
Strategies Sales & Operations Planning Analytics
Program & Territory Cognos Business
Development Intelligence
PROFESSIONAL EXPERIENCE
HINES NURSERIES, LLC - Houston, TX
January 1999 - October 2010
Hines is a leading national supplier of ornamental shrubs, color and
container-grown plants with seven commercial nursery facilities located in
Arizona, California, Oregon and Texas. Hines markets its products to retail
and commercial customers throughout the United States.
Account Manager
Manage Lowe's program execution and sales force in the South Central, Mid-
West and Southeast markets of the country.
. Establish and maintain working relationship with Lowe's Merchant Team
. Develop and propose new ideas for program improvement, product
packaging and product placemant
. Develop and successfully execute sales plan/forecast processes and
activities for the Lowe's account
. Design and present line review presentations to Key Account Directors
. Negotiate pricing with customers while maintaining program
expectations
. Provide business analysis, insight and market trends to customer
during market visits and line reviews
. Identify and facilitate incremental selling opportunities to drive
sales growth within the category
. Analyze vendor scorecard and performance metrics to meet and exceed
customer expectations
. Work with Lowe's Merchant Team to anaylize and improve garden center
layout and product merchandising
. Design and develop point of sales displays for ad and seasonal items
. Manage South Central and Southeast regional sales teams
. Create annual and quarterly sales forecast for regional sales team
. Create and manage annual expense budgets for regional sales teams
. Provide Company representation at industry trade shows
Account Support Manager
Managed team of analysts providing responsive, professional and accurate
support to customer buying offices
. Provided internal supply/demand analysis for Account Managers and
Hines Executive Leadership team
. Analyed business intelligence data to better understand customer
needs
. Provided POS and store replenishment analysis to Account Management
Team
. Worked closely with internal supply chain and Account Management Team
to help direct flow of product
. Developed and implemented metrics for field sales organization to
ensure VMI best practices were utilized
. Coordinated new store openings with Account Management Team
. Provided administrative support for awarded programs, line review
presentations and program proposals
Mass Merchant Sales Consultant
Responsible for Sales and Merchandising of ornamental plants to Home
Centers and Mass Merchants within assigned territory
. Achieved over $2 MM in annual sales each year while I held this
position
. Managed team of merchandisers responsible for store deliveries and
product placement
. Responsible for creating and managing territory / store service budget
. Responsible for regular sales calls to stores within assigned
territory
. Established working relationships with District Managers, Store
Managers and Department Buyers
. Responsible for analyzing real time replenishment (RTR) data and
creating suggested orders for buyers
. Responsible for replenishment orders of point of sales displays
Independent Nursery Sales Consultant
Responsible for calling on new and existing independent nursery
accounts
. Established and maintained working relationships with independent
garden centers throughout Texas
. Introduced new and excusive items / programs to customers
. Worked with New Products Director to assist in selection of new plant
varieties
. Negotiated pricing with independent garden center buyers
. Responsible for regular sales calls within sales territory
. Provided company representation at industry trade shows
EDUCATION
Texas A&M University - College Station, Texas
Bachelor of Science - Horticulture
References available upon request
Contact this candidate