RESHNI ARYAMANE
Cellular 949-***-****
Irvine, CA 92620
************@*****.***
CAREER OBJECTIVE
A leading role in product development and market research for the cosmeceuticals and beauty industry by introducing innovative
strategies through multi-levels of marketing
EDUCATION
M.B.A., Business Administration 2010
Vanguard University of Southern California, Costa Mesa, California
B.A., School of Business & Management 2007
Vanguard University of Southern California, Costa Mesa, California
A.A., Merchandise Marketing 2003
Fashion Institute of Design and Merchandising, Los Angeles, California
SKILLS
• Skilled in creating and promoting Marketing Plans, Public Relations, Trend Forecasting, and Beauty Artistry
• Proficient with PowerPoint, Excel, Word, and Presentations/ Public Speaking
• Ability to understand software, technology, and research
• Capable of building relationships, customer service, and possessing an inner drive for achievement
• Familiar with Income Statements, Balance Sheets, Finance, and Retail Math
RELEVANT EXPERIENCE
Freelancer 2009 to Present
Chantecaille Cosmetics- Responsible for accomplishing sales goals with Business Managers, establishing relationships with Cosmetic
Managers, and maintaining accounts through brand awareness
• Introduced a variety of market segments to Neiman Marcus, Saks Fifth Avenue, and Nordstrom’s
• Extensive product knowledge and market research used for product demonstrations, presentations, & public relations
• Continuously partnering with Cosmetic Managers and Chantecaille Executives for marketing opportunities and brand
recognition
• Exceeded $20k goal for organizing and strategizing exclusive Neiman Marcus, one-day event for the personal appearance of Sylvie
Chantecaille; Creator of Chantecaille Cosmetics
Beauty Instructor 2008
Fashion Institute of Design and Merchandising, Los Angeles- Recruited by mentor and former faculty member to instruct a class of
thirty-five students on current trends, innovations, and strategic shifts in the beauty marketplace.
• Created comprehensive curriculum which included a broad range of product and package development, strategic planning, target
market, and brand management.
• Industry knowledge, expertise, and personal stories helped students understand class text book: Makeup Manuel by Bobbi Brown
Business Manager- Cosmetics: Bobbi Brown and Chantecaille 2003 to 2009
Neiman Marcus, Beverly Hills & Newport Beach
• Commended for annual sales increases based on personally creating, executing and developing seasonal marketing plans.
• Best at demonstrating product knowledge to meet demographic needs, building client relationships, and known for 100% sell-
through on seasonal products.
• Responsible for meeting demands of consumers through accurate stock levels and quarterly sales meetings
• Constructed a large clientele through multi-levels of marketing and product placement
• Strategic proposal and presentation approved by Executives lead to nationwide increase in rankings and sales