Mechanical Management
Resume:
** **. ****** *****. • KEYPORT, NJ *****
PHONE 908-***-**** • E MAIL *************@*****.***
JOANNE SHENTON KELSEY
PROFESSIONAL EXPERIENCE
*/**** – 8/2010 TUTM Entertainment, Inc Edison, NJ
Director of New Media Development & Licensing
Responsible for all activities of New Media & Licensing Department, including supervision of staff and all
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facets of digital distribution and licensing including but not limited to mechanical licensing, synchronization
licensing, digital licensing, master use licensing, and merchandise licensing
Managed the distribution of our catalogs from creation of tracklist to marketing of product with our digital
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distributors
Oversaw label copy clearance and reduced rate requests for physical releases and monitor both Harry Fox and
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direct licensing processes
Executed synchronization licenses and renewals for video and karaoke product
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Entered products into Counterpoint royalty system and oversee database management
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Served as liaison between outside publisher accounts and accounting department
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Developed and maintained relationships with master licensees for synchronization of music from catalog and
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manage those relationships with weekly status reports and bi-weekly calls for all those in the United States
Followed up on a regular basis with Digital partners to assure maximization of marketing efforts and growth
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from our catalog. Measured results against projections each month and on an annual basis
Assessed and determined ways to maximize revenues from Digital partners outside the United States
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Developed relationships with overseas new master licensees on a non-exclusive basis to cover all major
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territories for synchronization licensing and out licensing of our catalog for physical products
Further developed relationships with all product companies using our catalog in products
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Researched and developed new relationships with product companies to find new opportunities to add music to
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products
Worked closely with marketing initiatives to properly represent our catalog on our website, on Twitter and
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Met with Publishers on a regular basis for those songs in our catalog that they own and control to grow
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synchronization business from another angle
6/2003 – 6/2006 EMI Music Group, NA New York, NY
Administrator, Mechanical Licensing
Responsible for the mechanical licensing (physical and digital) of the Capitol and Priority labels.
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Analyzed artist and producer contracts for calculation and application of mechanical royalty obligation.
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Issued and/or requested mechanical licenses at appropriate rates.
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Maintained effective working relationships with Publisher Royalties,
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Business and Legal Affairs, A&R Administration.
Responsible for assigning the releases from all incoming release schedules to the appropriate managers
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Supervised subordinate staff of 2 coordinators and 1 intern/temp.
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8/2001 – 5/2003 Harry Fox Agency New York, NY
Agent, Mechanical Licensing
Processed license requests on behalf of both music publishers and record labels.
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Assisted publishers and record labels on a daily basis in the
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implementation of such licenses.
Delegated responsibility to other Agents with the Inquiry Management System.
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Major role in the User Acceptance Testing process of a web-enabled licensing system.
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Served our clients in the best way possible through mail, phone, and email.
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RELEVANT EXPERIENCE
Proficient in Counterpoint and Microsoft Office, develop and maintain business relationships, strong understanding of
licensing and royalties processes
EDUCATION
9/1998 -5/2001 William Paterson University Wayne, NJ
Bachelors of Music, Music Management with concentration in Classical Voice
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