Manager Sales

WILLIAM M. GAYDOS *** Driftwood Drive ( Stephens City, VA 22655

**********@*****.*** Home: 540-***-**** ( Cell: 571-***-****

MARKETING DIRECTOR/ MARKETING COMMUNICATIONS DIRECTOR

Marketing Strategies Advertising Planning Global Expertise

Communications Brand Positioning Product Commercialization

Sales Promotion Account Management Project Management

As a senior level manager, I've taken opportunities to develop multi-

channel Marketing programs which were executed nationally and globally,

building brand awareness and increasing market penetration. Fortunately, I

also possess a unique "corporate and agency" perspective having managed the

Marketing, Advertising and Communications needs for three Fortune 500 firms

in diverse markets (durable goods, retail property management, and retail

food) as well as leading the client service teams at two Ad Agencies.

SYNOPSIS OF PROFESSIONAL CAREER

2005 - Present RIDDICK ADVERTISING, Richmond, VA

Account Director

. Developed programs to integrate traditional marketing tools with

technology components (grew registrations to 89% of seller base,

established conduit for new product data & selling behavior tools).

2004 - 2005 SIMON PROPERTY GROUP, Arlington, VA

Director of Mall Marketing / The Fashion Centre at Pentagon City

. Increased annual sales for branded gift card program by 22%, to $2.4

million, through aggressive corporate solicitation and creative retail

promotions.

1996 - 2003 RUBBERMAID COMMERCIAL PRODUCTS, LLC, Winchester, VA

Manager Trade Marketing (1998-2003)

Manager Merchandising & Sales Promotion (1996-1998)

. Contributed design input and produced customer-specific commercial retail

POS featuring new products rollouts for 1200 locations of The Home Depot,

generating estimated $15 million in incremental revenues.

1995 - 1996 TEN UNITED (formerly HMS Hallmark), Pittsburgh, PA

Senior Account Executive

. Produced national multimedia sales events through alliance of Hoover, a

leading appliance manufacturer, with WalMart, Sears, and other top-line

mass merchandisers, generating $9 to $15 million quarterly in per event

client sales.

Early Career SUPERVALU, Pgh. Div. (formerly Wetterau, Inc. & Fox

Grocery Co.), Belle Vernon, PA

Advertising Manager

. Promoted to increasing responsible positions, achieving management of a

10-member creative department with an annual $14 Million budget,

responsible for all advertising, sales promotion, and event marketing for

multiple brands of supermarkets.

EDUCATION & PROFESSIONAL DEVELOPMENT

CALIFORNIA UNIVERSITY OF PENNSYLVIANIA, California, PA - B.A. Degree

ST. LOUIS UNIVERSITY, St. Louis, MO - Certified Food Advertiser

DEVELOPMENT: Microsoft Office Suite - MS Project Management -

Exercising Sphere of Influence - Managing Up - Keeping

Supervisors Informed - Six Thinking Hats

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