Sales Manager

ABBY SINGER KLAR

*** ********* **** *** ? Arnold, MD 21012

410-***-**** (H) ? 443-***-**** (C) ? ****.*.****@*****.***

PROFILE

Sales and marketing executive with extensive experience in direct sales and

sales management. Results-oriented sales professional capable of leading

business development efforts, expanding client base and increasing revenue.

Proficient at:

. Developing marketing strategies to increase revenue

. Presenting the value-proposition in person via client

presentations and online through interactive web-based programs

. Cultivating client relationships and improving client retention

. Communicating effectively with clients and individuals at all

levels.

PROFESSIONAL EXPERIENCE

SRDS (Standard Rate and Data Service), Des Plaines, IL 2004 -

2010

SRDS is the leading provider of media information in the U.S. Subscribers

include 95% of U.S. ad agencies and the client side marketers who need to

evaluate the universe of media options more efficiently, effectively and

strategically.

Account Manager

Responsible for maintaining and growing sales territory in the D.C.-Metro

area, GA., N.C. and S.C. Client base comprised of association-based

publishers, for-profit B2B publishers, as well as consumer magazine and

website publishers who want to position their brand in front of the media

buying community. Increased client base and territory revenue 25% in less

than 5 years from $1.2 to $1.6 million.

Navy League of the United States, Arlington, VA 2002-

2003

The Navy League is a civilian organization in support of the sea services,

including the Navy, Marine Corps, Coast Guard, and U.S.-flag Merchant

Marine.

Advertising Sales Director (Interim)

Managed the advertising sales for NLUS monthly magazine, SeaPower.

Directed and supported sales efforts of sales representatives located

throughout the U.S. and overseas.

American Institute of Physics, College Park, MD 1996-

2002

A not-for-profit membership corporation promoting the advancement and

diffusion of the knowledge of physics and its application to human welfare.

Membership is comprised of 10 societies representing 120,000 scientists

and engineers worldwide.

Advertising Sales Manager, Magazines

Managed advertising sales for the Institute's two magazines: Physics Today

and The Industrial Physicist. Directed and supported the sales efforts of

11 independent publisher sales representatives located throughout the U.S.

and overseas.

. Increased Physics Today's revenue 26% from 1996-2001.

. Increased The Industrial Physicist revenue 168% from 1996-2001.

. Established market strategies and quota objectives to help drive

revenues and mobilize the sales force around various pockets of

opportunity.

ABBY SINGER KLAR PAGE TWO

. Created presentations and industry-specific promotions that opened

doors to previously untapped markets in the high-tech sector.

. Key member of marketing team that created dynamic exhibit display and

merchandising materials to enhance magazine's presence at industry

trade shows.

. Successfully planned, coordinated and implemented annual sales meeting

bringing together U.S. and overseas sales representatives for this 2-

day event.

American Health Care Association, Washington, DC 1989-

1996

A federation of state health organizations, together representing nearly

12,000 non-profit and for-profit facilities in the long term care industry.

Advertising Sales Director

Directed advertising sales, marketing and account management for the

association's monthly magazine, Provider. Directed and supported the sales

efforts of 8 independent publisher sales representatives located throughout

the United States. Established budgets, market strategies and quota

objectives.

. Created and implemented advertising programs that helped to increase

advertising revenue 300% from 1989-1996.

. Partnered with design firms to develop sales tools and award-winning

media kits that helped to position publication as the #1 magazine in

its market.

. Reorganized sales force to optimize sales efforts and efficiencies.

The Construction Specifications Institute, Alexandria, VA

1985-1989

Advertising Sales Manager, Construction Specifier Magazine

American Society for Personnel Administration, Alexandria, VA 1984-

1985

Advertising/Production Supervisor, Personnel Administrator Magazine

National Trust for Historic Preservation, Washington, DC

1982-1984

Assistant Advertising Manager, Historic Preservation Magazine

Thompson Recruitment Advertising Agency, Washington, DC 1980-1982

Account Manager

EDUCATION

Bachelor of Science degree in Mass Communications with honors.

Towson State University, Baltimore, MD 1979

Publications Specialist Program coursework, George Washington University.

Washington, DC, 1983

Communication Certificate Program, American Society of Association

Executives, 1987

AWARDS

Three-time winner of the ASAE Gold Circle Awards Competition for Media and

Sales Kits (1992, 1994, 1995). Silver award-winner of SNAP (Society of

National Association Publications) Excel Awards for Excellence in

Association Publishing (1994).

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