Manager Product Development
Resume:
Robert Siegel
Marietta, GA 30062
***************@*****.***
Summary
Product Development Manager with a solid background of highly successful
project execution. Strategic marketing professional, innovation specialist,
proven leader and relationship manager. Expertise includes:
New Product Development Strategic Planning and Execution Business Case Development
Team Leadership/Management Marketing/Product Plan Regulatory Compliance
Development
New Product Launch P&L Management Customer Retention
PROFESSIONAL EXPERIENCE
Ideative Consulting - Atlanta, GA
Founder, Consultant/Trainer/Author
. Create and maintain two blogs, a news website, and two e-commerce
sites
. Design social media strategies & tactics that integrate into the
overall marketing plan for engaging C-Suite execs
. Deliver lectures and training on idea creation; write articles,
present webinars
EarthLink, Inc. - Atlanta, GA
2006-
12/31/09
Senior Product Development Manager
Managed new product development and customer retention for dial, DSL,
satellite, cable and wireless Internet.
. Managed strategic outsourcing relationships valued at $11 million
total with several Internet access providers by leading contract
negotiations, product development and launch.
. Saved $4 million annually and improved the customer experience by
identifying opportunity, establishing technical and financial
viability, winning approval, and negotiating a strategic partnership
for Usenet services.
. Created a monthly training program to broaden the product team's
business knowledge and scope for idea generation.
. Served as team member for negotiations and execution of $2 million
contract to dismantle a strategic alliance to service Embarq DSL
customers.
. Conducted year-long sales channel trials to evaluate feasibility of
expansion into untapped markets.
AT&T (formerly Bellsouth Telecommunications) - Atlanta, GA
1996-2006
Senior Retention Manager, Cable/VoIP Response, 2005-2006
Led cross functional teams in developing financial metrics, strategies,
products, service improvements, and promotions focused on customer
retention against cable and VoIP competition.
. Achieved 9% response on direct marketing campaigns to improve
retention of high-risk cable/ VoIP customers.
. Conducted competitor monitoring, analysis, and strategic planning.
. Developed triggers to determine timing and tactics of competitive
response.
Senior Product Manager, 2002-2005
Managed product development, product enhancements, and life cycle of $3.2
billion product portfolio.
. Managed P&L of $1.2 million and planned, developed, and launched three
product extensions which generated $77 million incremental revenue in
the first year, $89 million by mid 2Q of the second year, and reduced
churn by 13%, as a member of team responsible for $3.2 billion revenue
stream.
. Wrote project charters, business cases, secured resource commitments.
. Managed competitive assessment and built retention programs, based on
analytical triggers warning of competitive threats, which led to the
establishment of a regular competitive monitoring program.
. Restructured the feature package development process from a 1-2 year
process to a 90-day process by creating a standardized template for
all facets of the process which could then be customized for each
package.
PROFESSIONAL EXPERIENCE - continued
AT&T - continued
Senior Manager of Strategy, Planning, and Analysis, 2000-2002
Developed consumer business unit strategy to address opportunities of the
connected home and wireless integration with wire-line services.
. Created the strategy and launched a competitive assessment function to
tie data gathering to strategy development which led to the creation
of a regular competitive monitoring program.
. Proposed, developed, and launched a new strategic vision for The
Connected Lifestyle, based on home networking and DSL services with
wireless wire-line integration.
Group Product Manager - Wire-line Wireless Service, 1999-2000
Led product development and creation and implementation of new product
development process.
. Developed wireless and wire-line integrated products (messaging;
simultaneous ring).
. Developed and implemented the department's first product screening and
selection process.
. Managed market research programs, technical tests and test markets.
Created business cases and product plans.
. Developed and maintained senior management and corporate officer
support for product development program.
Group Product Manager - Operations Support Systems, 1996-1999
Managed portfolio of operations support systems, including legal and
regulatory support and contract negotiations.
. Supported account teams in contract negotiations and sales as SME for
all operations support system issues.
. Created strategy, developed, and launched operations support systems
for the local telecommunications wholesale market which was critical
to BellSouth's entry into long distance.
. Represented BellSouth at regulatory forums, industry conferences, and
government standards boards by promoting standards for operations
support systems and addressing problems with regulatory requirements.
. Provided organizational leadership to key teams struggling with
changes from the 1996 Telecom Act; negotiated buy-in from internal
partners to provide a smooth transition.
. Served as SME to legal and regulatory teams; led product and business
plan changes to meet regulatory needs.
Education
The Wharton School Certificate of Professional Development
Anticipated 2010
University of Pennsylvania, Philadelphia, PA
Master of Business Administration
1996
Georgia State University, J. Mack Robinson College of Business, Atlanta, GA
Bachelor of Arts, Public Relations/ Journalism (Marketing Concentration)
1986
The Ohio State University, Columbus, OH
Search Engine Marketing Professionals Organization (SEMPO), 2009
2009
Website, Publications, and Lectures
. Content Creator and Web Developer: TheIdeativeProcess.com
. "Turning around the Western World's Crisis of Creativity" - IPEG, Sept,
2010
. "When Creative is the Wrong Tool! The Ideative Process," The Pragmatic
Marketer, 2008
. "Idea Generation for Product Managers," Pragmatic Marketing Newsletter,
April 2008
. "Product Innovation: When Constraints Are Your Friend," Pragmatic
Marketing Webinar, July 2008
. "Need Innovation? Then "Creative" is the Wrong Word! You Need to be
Ideative,"
Product Management View Blog and Webinar Series, June 2008
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