Manager Marketing

Jonathan W. Niebch

*** ******* **** ***, *******, FL 32828

***.******@*****.*** . 407-***-****

Objective: Multimedia and marketing strategy professional, driven by

competition and life-long learning.

Employment:

Compass Knowledge Group, MetroWest, FL - Partnership (Operations) Director,

February 2010 - Present

Ultimate accountability for business unit P&L, including budget creation,

forecasting, and staffing decisions

Oversee team of three managers and twenty six marketing, recruitment, and

retention professionals

Manage relationships with Directors, Deans, Chairs, and Provosts at not-for-

profit universities

Produced 39% revenue growth in 2010, resulting in $12MM portfolio of

partnerships with national accounts

Compass Knowledge Group, MetroWest, FL - Principal Marketing Manager, April

2008 - February 2010

Own brand and media strategies for education clients, including: University

of Illinois at Chicago, Portland State University, Marylhurst University,

and University of New England

Manage team of five marketing managers, managing annual budgets of $300K -

$1MM

Work with interactive marketing, design, and development teams to create

and deploy web assets

Integral part of new program launch team, involved with positioning, market

testing, and primary data collection. Efforts result in program viability

and partnership decision.

MindComet, Altamonte Springs, FL - National Account Manager, June 2007 -

April 2008

Manage a team of three Project Managers, each managing at least $300,000 in

projects

"Solution Cube Specialist" - Own research, analysis, and scope for web

development projects

Build interactive strategies for B2B and B2C clients such as Hilton Grand

Vacations, Cheyenne Mountain Entertainment, FLSmidth Minerals and Scottish

RE

Client facing and project management for projects representing $2.7 million

in revenue

Oversee the design and creative teams comprised of Phototshop, HTML, Flash,

PHP professionals

Dynetech Corporation, Orlando, FL - Business Analyst February - June 2007

Develop business plans for new clients and existing projects

Research and write competitive analysis for potential clients

Evaluate feasibility of potential clients based on ROI, net revenue, and

industry specific metrics

Manage Internet marking strategy, including SEO, SEM, CPA/CPM, Co-Reg, and

email campaigns

Dynetech Corporation, Orlando, FL - Sr. Media Buyer, May 2002 - February

2006

Research, plan, negotiate, and administer media buys for nine clients in

top 25 DMAs

Manage client's media budgets ($300,000/week)

Manage media coordinators and account reconciliation staff

Caytech Media Group, Fort Lauderdale, FL - Co-Founder, February 2001 - May

2002

Create branding campaigns and positioning materials for clients such as Air

Jamaica, Plantation General Hospital, Island Grill Restaurants, Kendall

Toyota, and Giorgio's of Palm Beach

Media planning and purchasing in local markets

Write and present strategic marketing plans

Education & Certifications:

University of Central Florida

M.B.A. with focus in Marketing and Entrepreneurship

University of Florida, Leadership Development Institute

Certificates in Process Mapping, Process Improvement

University of Florida

B. S. in Psychology, minor in Business Administration.

Keywords:

marketing strategy, operations director, direct response, brand, ROI,

increased revenue, team leadership, P&L manager

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