Manager Accounting

Eric David Lloyd, CPA

Professional Experience

Livity Outernational, Santa Monica, California

Manager of External Reporting, June 2010 - October 2010

Stepped into the role of Corporate Controller, on a contract basis, to

establish financial and accounting stability for the Company. Primary

objective and resulting responsibilities included, but were not limited

to: the creation of a business model/operating strategy to attract

investors; completing a historic audit of the financial statements for

the preceding three years; developing a strategy for collections and cash

flow management; and establishing necessary processes and controls for

the accounting department.

> Developed an operating strategy by (i) leveraging past industry

experience, (ii) analyzing current and projected market conditions

for the apparel and real estate industries, (iii) and performing

extensive research on publicly available information of identified

industry competitors.

> Created five year financial projections, and developed an operating

strategy that was approved and agreed on by all members of the

executive team and a select group of investors.

> Performed a detailed audit of all sales, accounts receivable and

related cash receipts, providing the Company with reliable customer

balances and a basis for collection efforts.

> Established and prepared narratives documenting the accounting

processes and controls necessary to ensure that future transactions

will be recorded appropriately and in accordance with GAAP.

American Apparel, Los Angeles, California

Manager of External Reporting, January 2010 - June 2010

Individually responsible for all SEC required fillings and technical

accounting issues encountered as a result of operations. Worked with

Business Segment Controllers to ensure that all subsidiary ledgers were

maintained in accordance with GAAP, and assisted with the parallel

processing phase of a Hyperion implementation to ensure individual trial

balances were appropriately mapped to subsidiary and ultimately

consolidated financial statements.

> Managed relationship with external auditors to ensure all technical

issues were addressed and accounted for in accordance with GAAP, or

IFRS for our international subsidiaries.

> Drafted footnotes and MD&A sections for the annual and quarterly

financial reporting filings.

> Drafted memorandums, as required by external auditors, that

documented methodologies applied to technical accounting issues

including: stock based compensation; fixed asset and goodwill

impairment; lease accounting; capitalized software; valuation

allowances; imbedded derivatives; and segmented reporting.

> Worked with department heads of operating segments to improve the

accounting departments understanding of the key processes impacting

operating results, and helped to identify processes and controls

necessary to mitigate potential exposure.

Ernst & Young, LLP, Pittsburgh, Pennsylvania

September 2004-January 2010

Transaction Advisory Services ("TAS")

Manager, (September 2007 - January 2010)

Drafted technical memorandums and due diligence reports on proposed

acquisitions, divestitures, and complex transactions to provide clients

with an understanding of the tax consequences and/or opportunities

created as a result of individual transactions. Worked directly with

client executives to determine the nature, timing and extent of tax

consulting services to be provided. Assisted in fee negotiations, and

provided ongoing support to clients.

Non-transactional experience included consistent exposure to FAS 109 and

Fin 48 projects for both public and private clients, review of tax

footnotes, and the completion and review of tax returns for C

corporations, partnerships, S corporations, and limited liability

companies.

Assurance and Advisory Services

Senior, ( September 2004 - August 2007)

Acted as the primary client contact and managed staff and new seniors on

audit engagements. Specialized in retail accounting for apparel

companies, with 40% of billable hours charged to the American Eagle

Outfitters engagement. This, combined with time spent on other public

engagements represented over 1,400 hours, incurred annually, auditing SEC

clients.

Responsibilities included, but were not limited to: reviewing all SEC

required filings for accuracy and adherence to laws and regulations;

assisting external reporting department with presentation and content of

MD&A and financial statement footnotes; managing the SOX process and

presenting audit findings to members of the executive management team;

preparing all equity work papers including detailed reviews of client's

FAS 123R and earnings per share calculations.

Education:

Pennsylvania State University, State College PA

Bachelor of Science in Accounting with concentrations in Finance and

Economics GPA ~ 3.9

Treasurer of Pi Kappa Phi social fraternity. Responsible for all financial

aspects of the organization, including maintenance of a $300,000 annual

budget, and coordinating fundraising efforts for approximately 100

individuals.

Personally raised more than $25,000, and served as the Director of

Philanthropic activities for a fraternity that contributed over $1.2

million over four years to the Four Diamonds Foundation for pediatric

cancer.

Core Competences:

In addition to technical competencies identified above, proficient with all

Microsoft Office applications, SAP, Hyperion, Great Plains, Lawson, Island

Pacific, Peoplesoft and POS systems. Strong written and oral

communications skills, and polished business acumen.

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