Conroe, Texas *****
m i c h e l l e s c h i f f 917-***-****
********.******@*****.***
http://www.linkedin.com/in/michelleschiff
@chellenyc
professional experience
● Responsible for US market Twitter content
October 2007 – June 2010
Account Manager, Online Sales ● Primary source of guidance for social media actions
Lufthansa German Airlines ● Active member of internal Social Media Team (SMT)
East Meadow, New York ● Improved performance of $100 million channel to exceed budget
goals
● Conceived, executed, and monitored success of online promotions
● Wrote and edited e mail, website, and Twitter copy
● Liaised with programmers to optimize user experience
● Utilized forum daily to collect product and service feedback
June 2007 – June 2010
FlyerTalk.com Lufthansa Forum ● Resolved status customers’ questions and grievances
Liaison ● Arranged soft launches and focus groups
Lufthansa German Airlines ● Coordinated top customer events
East Meadow, New York
● Created and co authored employee blog to promote A380 visit to JFK
November 2004 – October 2007
Customer Claims Specialist ● Founded social media pilot program 2007
Lufthansa German Airlines ● Created global correspondence database
East Meadow, New York ● Developed online compensation tools
● Researched and resolved customer claims
● Designed local interface to global intranet
April 2003 – November 2004
Call Center Intranet Webmaster ● Maintained intranet user access levels
Lufthansa German Airlines ● Created and maintained call center help files
East Meadow, New York
● Created technical support department and all associated processes
September 2000 – November
● Authored over 200 global English language templates
2004
Co Founder, Internet Service ● Compiled monthly team and agent statistics
Center ● Cross trained local agents and supervisors
Lufthansa German Airlines ● Trained visiting supervisors for expansion abroad
East Meadow, New York
● Quoted and booked published international airfares
March 1997 – September 2000
Telephone Sales Agent ● Provided destination information
Lufthansa German Airlines ● Modified existing flight reservations
East Meadow, New York ● Special service assignments
education & training
Certification, Graphic and Web Design Career Training
Hendriks Institute, Lindenhurst, New
● 1997 – Reservations Basic and Advanced
York
● 2005 – Customer Relations Basic
● Quark
● 2005 – Writing Workshop
● Adobe Photoshop
● 2006 – Customer Relations Advanced
● Color theory
● 2006 – Writing Workshop II
● Typography
● 2007 – Special Assistance Team/Crisis Management
● HTML/Dreamweaver UltraDev
● 2008 – Advanced PowerPoint
● CSS
● Action scripting, javascript, PHP
achievements and personal assets
● Passion for social media and extensive experience serving customers in all communication channels
● Daily use of social media platforms and familiarization with monitoring tools
● Skilled in installation, configuration and utilization of popular content management systems
● Superior written communications ability
● Earned international media attention for independently managing social media crisis communications
during industrial action, February 2010, and operational crisis, April 2010
● Assisted workflow redesign to shift analog customer communications to digital channels
● Created global correspondence database named Best Practice 2008
● Twice awarded country website of the month 2008
● Implemented service fee to support shift to online channel, resulting in $1.25 million ancillary revenue
roles in social media and online communities
● Solely responsible for implementing and managing company social media presence in discussion
forums, blogs, and on Twitter
● Company liaison to FlyerTalk community, 2007 2010
● Co organizer, FRA DO 2007, Star Mega Do I 2009, Star Mega Do II 2010
● Internal consultant, GenerationFly Ultimate Rock Internship Summer 2009
● Individual and collaborative blog installation, design, and content, 2002 2006
● Contributor, Usenet/Google travel groups, 1999 2004
● Community administrator, zone creator, and webmaster, strangemud.org, 1994 1998
references and recommendations
● Personal and professional references available upon request
● Professional recommendations available online at http://www.linkedin.com/in/michelleschiff