Bobbie Jo Smith
**-** **** **. ***. G-**, Jackson Heights, NY 11372
Phone 309-***-****
*****.***********@*****.***
Objective
To construct strategic plans for the advertising and marketing side of the
fashion industry that fits within the budget and needs of the company
Qualifications
1. Ten years experience of management and marketing for established retail
and wholesale companies
2. Strong skills in project management which include planning, development,
scheduling, and implementation
3. The ability to multitask and solve problems in a fast-paced environment
4. Proficient in Microsoft Office (Word, PowerPoint, Excel, and Access),
MapPoint,
Gold Mine, and Bridal web solutions
Employment
Essense of Australia, Kansas City, KS 9/08 -
present
Business Development Executive
Sales
5. Managed a 6 state territory and opened 27 new accounts
6. Managed North England and Scotland territory and opened 4 new accounts
from July 2009 to December 2009
7. Planed trips and budgets
8. Hosted trunk shows and did territory planning and cold calling
Design
9. Gained important feedback and market information on designer accompanied
trips
10. Accumulated design data and forecasted trends
Training
11. Conducted in-depth sales training including trip planning for new
employees
12. Trusted with motivational training for new accounts
Marketing
13. Created gown descriptions for the following publications: The Knot,
The Knot iPhone App, Brides, and Modern Bride
14. Developed a cumulative article for Coastal Weddings promoting the Ella
Bridals 2011 collection
15. Critiqued the marketing materials and editorial shots for each
collection
16. Involved in the bridal market booth design and construction
17. Addressed an audience of 1000 at the Chicago Bridal Expo as the key-
note speaker representing Essense Designs
Hopes Bridal, Davenport, IA 7/06 - 9/08
Store Manager
18. Managed store daily
19. Interviewed, trained, scheduled, and hired employees
20. Conducted fittings, organized store, and controlled inventory
21. Organized runway shows and selected models for several bridal expos
Education
1998 American Institute of Business - Des Moines, IA
2000 Capri College - Davenport, IA