Mark Ian Pearlstein
** **** ******* ( Montvale, New Jersey 07645 ( ************@*****.*** ( 917-
Sr. Vice President Business and Corporate Development
Strategic Business Development & Sales / Market Expansion / Relationship
Management
Dynamic, motivated sales strategist with 15 years of demonstrated success
leading large solution sales to tier 1 publishers, and telecommunications
companies. Highly adept at uncovering opportunities, understanding a
prospective client's drivers, and leveraging them to create win-win
situations. Dedicated to earning customer loyalty and forging long term
relationships while tenaciously pursuing new business.
Key competencies include:
Independently Motivated
Effective Manager
Solution Sales focus
Proven effective in
startup and established
environments
Multimillion-Dollar
Negotiations
Territory Growth/Development
Key Client Retention
Team Building
Strategic Market Positioning
Professional Experience
SENIOR VICE PRESIDENT OF BUSINESS DEVELOPMENT AND SALES, 2007-present
RINGLEADER DIGITAL, New York, New York
Ringleader Digital is the largest mobile ad serving solutions provider
Responsible for leading direct sales to strategic content owners and
managing a business development team focused on smaller transactional
opportunities. Lead role in identifying, defining and executing corporate
strategy.
Selected Achievements:
o Part of founding team
o Lead or actively involved in the acquisition of every client including
Microsoft, ESPN, AccuWeather, Fox News, Travel Channel,
etc...resulting in Ringleader's solutions reaching over 30% of US
mobile data users
o Solutions architect for upcoming audience and exchange solution
managing the entire process including business model, needs
assessment, technical integration workflow, partner selection, and
marketing plan
REGIONAL DIRECTOR OF SALES, 2006-present
ENTRIQ, Carlsbad, CA and New York, New York
Entriq is a leading provider of Online and Mobile Video Pay Media Systems
used by premium content owners and aggregators to monetize content over IP
Networks
Responsible for direct sales covering major sports leagues, Tier 1 cable
operators and telecommunications companies, and Tier 1 media companies.
Duties include managing relationships with decision makers often at the C-
level, needs assessment, and leading sales initiatives from prospecting to
closure.
Selected Achievements:
o Lead Entriq's initial sale to NBA covering their mobile video and
image content and expanded to Online Video Digital Store within 4
months making the NBA Entriq's premiere US sports account
o Pipeline over $7M which is over 3X of quota and over 65% of total
company pipeline. Over 85% of these opportunities are with Tier 1
companies like Turner, NASCAR, Cablevision, Time Warner, Sirius,
Scripps
DIRECTOR OF NORTH AMERICAN SALES, 2005-2006
HIGHDEAL INC., New York, New York & Paris, France
Highdeal is a leading innovator in stand alone pricing, packaging and
rating solutions for digital services
Responsible for direct sales covering all of North American with a primary
focus on Tier 1 cable operators, major telecommunications companies and
other major digital services providers. Duties include managing
relationships with C-level executives, needs assessment and coordinating
sales team and related professional services efforts.
Selected Achievements:
o Key facilitator in expanding Highdeal's presence into major accounts
including 2 of the top 5 US cable companies and a large satellite
provider.
o Instrumental in creating a repeatable prospecting methodology to
penetrate major accounts at the C-level.
SENIOR ACCOUNT MANAGER 2002 - 2005
MOTIVE / BROADJUMP, Austin, Texas
Motive acquired Broadjump in 2003 and is a leading services management
provider to the telecommunications sector
Responsible for all sales activity to named list of accounts including
major cable operators - Comcast, Cablevision, Time Warner Cable - and other
strategic companies like AOL and Verizon Wireless. Developed and
implemented strategic plans to penetrate territory using new products to
establish beachhead and drive long term license revenue streams.
Selected Achievements:
o Consistently exceeded quota with a total revenue contribution during
tenure of over $16M.
o $7M+ deal with large cable company
o IPO in June 2004
ACCOUNT MANAGER 2001-2002
ORACLE, Redwood Shores, California
Oracle is a leading provider of database, application server and enterprise
applications
Responsible for sale of entire Oracle suite of products to Verizon and
Verizon Wireless
Selected Achievements:
o Multiple $1M+ transactions
o Quota Club 2001
ACCOUNT EXECUTIVE 1999-2000
I-impact, San Francisco, California
I-Impact was a start up focusing on predictive analytics, marketing
automation and data mining software
Lead cross-functional team tasked with expanding into never before targeted
telecommunications vertical. Responsibilities included leading team in all
facets of sales cycle from initial prospecting through negotiation of
contracts.
Selected Achievements:
o Startup
o Multiple transactions spanning from tier 1 RBOC's to smaller ISP's
o Quota Club 2000
GENERAL MANAGER 1991-1999
ARLENE SEGAL DESIGNS, Miami, FL
Arlene Segal Designs is a manufacturer and distributor of custom
invitations and event printables for the casino industry.
Responsible for all aspects of operations from initial layout to
manufacturing excluding initial design. Lead transformation of
manufacturing and production tracking system from a manual, paper-based
system to an all online application with instant access to status, delivery
date and other key metrics based on internal and customer surveys. System
resulted in reduced production cycle from 90 to 23 days.
OWNER/FOUNDER 1991-1995
GITMAN BROTHERS SHIRT CO. JK DAWSON SHIRTMAKERS
Somerville, NJ Miami, FL
Both companies were manufacturers of high quality, off-the-rack, and custom
made men's dress shirts and accessories. Gitman Brothers was a family
business that was sold in late 1991. JK DAWSON was founded by 6 principals
of Gitman Brothers. Responsible for all operations including sales of all
custom clothing handled by 10 direct representatives and approximately 200
independent re-sellers.
Education & Training
Bachelor of Arts (BA), 1991 - Brandeis University-Massachusetts, USA
Professional Development Courses:
. Diagnostic Selling / Mastering the complex sale - Prime Resource Group
and Jeff Thull
. Strategic Selling - Robert Miller and Stephan Heiman
. SPIN Selling - Neil Rackham
References:
Provided upon request and include contacts at every Ringleader client,
executives at leading digital advertising solutions companies and former
employees