Manager Marketing
Resume:
Angela Fulton
*** ********* ****., ********, *** York 12524
****************@*****.***
Experience
Guideposts Publishing, Carmel, New York [1996-2010]
Creative Strategy Director [2009-present]
Responsible for communicating and ensuring consistency for the
organization's creative strategy.
Advised, supported and coached key marketing and corporate partners in
understanding corporate vision.
Initiated and led task force to develop Corporate Branding Manual.
Directed a pool of more than 50 freelance designers, copywriters,
illustrators and photographers.
Developed written proposals and mock-ups to address the needs of potential
advertisers.
Managed internal intranet redesign to visually enhance and better
communicate information.
Provided final approval on new creative for over 300 campaigns annually.
Planned and executed annual offsite creative brainstorming and team
building conferences.
Presented latest industry trends and insights to the marketing and
advertising teams annually.
Creative Services Director [2006-2008]
Charged with translating marketing objectives into creative strategies and
results-oriented campaigns.
Recruited, developed and managed 25 person team of copywriters/designers
and campaign planning talent.
Collaborated with internal and external creative teams to conceptualize
integrated marketing campaigns for a full array of award winning magazines,
best selling books and multimedia products.
Developed value added programs and advertising marketing campaigns that
enhanced relationships with corporate partners.
Art directed a network of websites, email blasts, contests, banners and
editorial content which drove interaction with products.
Fiscally responsible for $1,000,000 creative budget and $350,000 operating
budget.
Originated Excel-based project tracking system for the purposes of
planning, trafficking and budgeting creative projects.
Developed an interactive PDF intake form for the initiation of new jobs.
Established prepress guidelines to ensure understanding and adherence to
production standards and practices.
Implemented soft-proofing workflow that reduced cycle times; condensed
prepress schedule; heightened
the collaborative experience and reduced costs associated with printing and
routing paper proofs.
Creative Services Manager [2001-2006]
Supervised the production process to make certain that the preprint
deliverables were correctly submitted in a timely manner.
Campaign Planning Manager [1999-2001]
Liaison charged with strengthening and building Marketing's relationships
throughout organization.
Campaign Planner [1996-1999]
Responsible for shepherding multifaceted direct mail acquisition campaigns
from concept to mailbox.
Education and Training
Bachelor of Arts Mount Saint Mary College, Newburgh, New York [12/2010]
Webmaster Design Certification Marist College, Poughkeepsie, New York
[6/2002]
Print Design Certification Cambridge Design School, Poughkeepsie, New York
[12/1999]
Professional Affiliations
American Institute of Graphic Arts, Direct Marketing Association
Computer Skills
Mac OS X 10.6.3, Adobe CS4, Microsoft Office 2010, iLife '09, iWork '09
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