Manager Management

Mark Isenhart

*** * **** **** ? Lecompton ? KS ? 66050 ?************@*****.*** ? 785-

***-****

PROFESSIONAL SUMMARY

Sr. Brand Package Design Manager with many years of experience mostly with

top fortune 500 CPG companies. Motivated and resourceful, with a commitment

to excellence and a keen sense of what it takes to build brands, implement

strategies and lead teams. Skillfully manages resources to create simple,

unique brand executions that connect with consumers on a visceral,

emotional level. A creative expert who leverages both left and right brain

functions to expertly manage projects from creative through implementation.

Creative Direction ( Strategic Planning (Project Management ( Process

Mapping (

Brand Management ( Problem Solving ( Mentoring & Leadership

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PROFESSIONAL EXPERIENCE

Sr. Brand Package Design Manager -Colgate Palmolive / Hill's Division

2002-2010

Managed all global brand design initiatives to drive strategic plans and

company objectives. Took fiscal responsibility for design and production

budget (5 million), and tracked yearly activities against forecasts.

Ensured appropriate operational aspects (process, resources, databases,

software and hardware requirements, archives). Ensured quality of printed

materials through a comprehensive color management and standards program.

Continuously looked to improve processes and practices to raise quality,

increase speed to market and reduce costs. Established and maintained a

global resource pool (design agencies, pre-press suppliers, photographers),

to meet business requirements. Served as brand champion, participating in

research activities to understand consumer and shopper insights. Ensured

the brand architecture visually articulated the brand essence, image and

it's positioning across all touch points.

Key Accomplishments:

o Successfully developed and executed design strategies that contributed to

an increase in sales of 16% annually over six years on Hill's brands with

a number one position on Veterinarian recommendation.

o Successfully managed from end to end new product launches, packaging

redesigns and change management projects (over 1000 SKU's annually), to a

99.8% accuracy rate.

o As Global Packaging Department Manager, contributed over $6MM in cost

savings through various led initiatives such as eliminating project

overlaps, managing digital plate transition, negotiating vendor rebates,

centralizing assets for web access and extended gamut printing.

o Spearheaded single sourced strategic partnerships for design and pre-

press. Leveraged spend to take advantage of value add incentives such as

on-site staffing for design, project coordination and color management,

rebate tiers based on volume spend ($90K realized), and technology system

integration.

o Incorporated a fully electronic global artwork approval process and

centralized all digital assets for global web access. Contributed over

$200K in savings by eliminating agency fees.

o Developed and implemented a copy sheet process and database that reduced

packaging alteration costs by $100K annually, reduced artwork approval

time by 50%.

Mark Isenhart Page

2

357 N 1700 Road ? Lecompton ? KS ? 66050 ?************@*****.*** ? 785-

249-1152

Brand Design Manager

1999 - 2002

Led packaging and branding efforts on Science Diet and Prescription Diet

global brands. Managed design projects from inception through finished

materials, ensuring that projects were executed in line with the overall

global strategic plan and were on time and on budget. Served as the design

point person for all Marketing initiatives and ensured design briefs

aligned on strategic and tactical plans. Analyzed graphic art files for

quality, accuracy and production efficiency. Attended initial print runs to

ensure appropriate color management. Worked across all levels of the

organization and with global teams to ensure flawless execution and took

responsibility for the quality of final materials.

Key Accomplishments:

o Winner of Presidents "You Can Make a Difference Award" for brand

positioning and brand architecture recommendation on Science Diet branded

packaging.

o Instituted a global electronic project management database that

revolutionized the commercialization process leading to automated

approvals, improved mechanical production process, and reduced approval

time by two weeks. Recognized by Colgate as a best demonstrated practice.

Earned the President's You Can Make a Difference award.

o Wrote and implemented a Color Management and Standards program. A

detailed process on how to manage color expectations with Sr. Management

and Printers. Resulted in better global packaging consistency and reduced

packaging obsolescence from printing errors.

Hershey Foods Corporation, Hershey, PA 1992 - 1999

Sr. Graphics Coordinator

o Managed creative development and production process for confectionary

division. Successfully managed projects for Twizzlers, Nuggets, Jolly

Rancher, Whoppers, Reeses and York brands. Independently procured

creative and photography agencies, coordinated development of electronic

art and proof approval process. Developed timelines and ensured that

projects were completed according to schedules. Managed pre-press

suppliers and accepted responsibility of final printed materials by

attending press runs as required. Maintained and provided recommendations

for upgrades on Macintosh systems for the department.

o Managed NLEA conversion requirements for large volume brands successfully

o Acquisition project lead for transition of Leaf product line into Hershey

franchise

o Pioneered the usage of digital plate technology with prepress and print

suppliers to successfully transition from conventional plate technology

o Helped to implement X-Rite software as part of Hershey's color management

SOP

Rendall Paper, Rochester, NY 1986 - 1992

Graphic Designer

Developed design concepts for existing and potential new clients.

Executed mechanicals and overlays for packaging changes as required.

Managed all type setting requirements and attended press approvals to

ensure design integrity.

o Drove new business through design by rejuvenating dated ice cream and

novelty brands.

o Transitioned department from conventional mechanical process to Macintosh

platform.

EDUCATION

BFA, Graphic Design, Rochester Institute of Technology, Rochester, N.Y

TECHNICAL SKILLS:

Adobe Creative Suite 3, VMWare, Lotus Notes

References for statistical claims:

http://cjonline.com/news/2009-03-13/ceo_of_hills_to_retire

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