Sales Data
Resume:
Brian Wells
abh3pg@r.postjobfree.com
Profile:
I have worked for 14 years managing data related projects related to sales
and marketing data. Over the years I have done everything from media/data
conversions and merge/purge, to full data cleansing and integrations into
CRM systems like Salesforce.com and Siebel OD. Most all of my data
experience has been to support Marketing and Sales, and I have extensive
experience working with people who work in these roles and understand their
needs and goals. I work best in a capacity where I can assist Sales and
Marketing with their data needs.
I do not consider myself to be a coder, but I think like one. I tend to
think of myself as a Data Artist. My experience working with data,
combined with a creative mind, has allowed me to help my customers mine and
enhance their data in ways they did not know possible. I am expert in
finding creative solutions to complex problems caused by either the lack of
data, or the lack of ability in the applications managing the data.
Some of the attributes I have that make me successful in my career are:
- Extremely analytical, almost to a fault
- Understand the Marketing and Sales process
- Understand Data and what can be done with it, as well as what its
limitations are
- Demonstrated leader with experience managing many different types of
projects and people
- Out of the box thinker that can find solutions and new ideas quickly and
creatively
Education:
Cal State University of the East Bay (Hayward State) - BA in Business and
Marketing - 1996
DeAnza Community College - AA in General Business - 1993
Work History:
Catapult Works - Campbell CA
Director of Data and Web Services
2005-present
www.CatapultWorks.com
- Responsible for the company's most valued customers
- Manage a staff of 12 data analysts and coders who work both locally and
remotely
- Am responsible for the departments overall success including meeting
deadlines and quality requirements
- Work directly with many customers marketing departments to help them
make better use of their data and understand what they have and what is
possible, then work directly with their IT department to make any needed
process changes. I can speak both Marketing/Sales and IT talk, and fill
the knowledge gap that exists between the three departments
- Perform CRM Cleansings for some of the Bay Area's largest high-tech
firms and set up processes that allow leads to be scored, qualified,
passed to sales, nurtured, cleansed, whatever the needs may be
- Manage data integrations and implementations that require data
transformations, standardizations and enhancements
Brian Wells
abh3pg@r.postjobfree.com
- Designed and managed the building of many custom applications that have
made us better and more efficient at our jobs, like tools that use a
CRM's API to merge records, do basic hygiene or custom consolidations on
a field by field basis
- Have done everything for Direct Marketing including Merge/Purge, NCOA,
Custom Matchback reporting, Email Marketing, List Segmentations,
Control/Test A/B testing, Variable Digital Print, Data Appending, B2B,
B2C, etc...
- Responsible for all vendor relationships and price negotiations with
vendors like D&B and Hoovers
- Make presentations to potential and existing customers and represent the
company and the data services department at industry functions
- Participate in sales calls/meetings as the data expert
Data Direct, Inc - San Jose CA
Sr. Manager, Data Services
1996-2005
- Played an instrumental role in growing a small custom data/media
conversion business into a very successful data services company that
was acquired by CatapultWorks (current employer) in 2005
- Used/modified custom Pascal coded programs to perform very specific
types of data manipulations not possible by other means
- Handled most all customer billings and project management
- Managed a team of data programmers
- Acted as the main point of contact for most customers
- Worked with data in its most raw bit/byte level to integrate data
between platforms
- Performed data cleanup and standardization services to support our
customers Direct Marketing efforts, mainly Direct Mail, but more towards
Email Marketing beginning in 2003
- Performed Merge Purge services for customers
- Converted data from many different types including Text, Fixed-
Length/Flat, ASCII/EBCDIC, even application specific data in its raw
format
- Created USPS ready postal presorted files for our customers direct mail
needs that reduced postage
Applications:
- Microsoft Windows
- Microsoft Office Suite (Outlook, Access, Excel, Word, PowerPoint)
- Salesforce.com
- Demand Tools and People Import (CRM Fusion)
- Data Loader
- Paradox
- FoxPro
- DOS
- Match Consolidate (SAP, previously First Logic)
- Mail Manager 2010 (BCC Software)
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