Design Marketing

WORK EXPERIENCE

SENIOR ART DIRECTOR

WAX COMMUNICATIONS, MIAMI, FL

AUG 2006 - OCT 2010

CUSTOM PUBLISHING / INTEGRATED MARKETING

DESCRIPTION

Senior art director for a multi-service design agency specializing in custom magazines, collateral and

integrated marketing materials for corporate clients in the health care and finance industries.

This position required extensive interaction and correspondence with all company departments: accounts,

editorial, sales, IT, finance and executive management. Also, in charge of management and supervision for art

department, design staff, freelance artists, illustrators and photographers.

RESPONSIBILITIES

• Develop, direct and deliver superior typography, design, photography and visual content for our client-based

magazines and integrated b2b/b2c marketing projects from initial concept through final production.

• Manage day to day operations, and output of a busy art department as well as supervise and guide design

staff towards innovative and unique creative visuals.

• Analyze client data and write creative briefs.

• Conceptualize, organize, and art direct photo shoots.

• Hire talent including design staff, photographers, illustrators, freelancers, models and stylists.

• Collaborate with editors to ensure that design layouts and imagery accurately reflect the tone and content of

the story while preserving the identity and intended style of each publication.

• Establish project workflow and processes, manage quality control and insure integrity of design.

• Maintain client brand specifications and guidelines within projects.

ART DIRECTOR

HGX CREATIVE, FORT LAUDERDALE, FL

MAR 2005 - APR 2006

PROMOTIONAL MARKETING

DESCRIPTION

Developed impactful and effective creative through conceptual and strategic initiatives for projects ranging

from website development to direct mail, product packaging, promotional campaigns, merchandising, print

collateral, logo identity creation and trade convention materials.

RESPONSIBILITIES

• Grew a fledgling art department into a thriving, producing, think-tank of creative output.

• Managed design staff and freelance designers in day-to-day workflow.

• Created and directed original design initiatives from concept through completion.

• Interacted with internal/external clients at meetings, discussions and presentations.

• Wrote creative briefs, estimates, proposals, print specs and attended press runs

SENIOR DESIGNER

D3 (IN-HOUSE AGENCY), CULVER CITY, CA

MAY 2002 - DEC 2004

GLOBAL MARKETING / ADVERTISING / DESIGN

DESCRIPTION

In-house design and advertising agency for Discus Dental, Inc., a global manufacturer and marketer of high-

end dental products, materials and teeth whiteners. Their overall objective was to make dentistry

contemporary and chic, mimicking Target’s fun, lifestyle approach to retail.

RESPONSIBILITIES

• Concept and design development, execution and production of marketing materials including print, collateral,

direct mail, web, retail signage, trade advertising, inter-departmental materials, logos, product graphics,

newsletters, editorial and special event graphics.

• Interfaced with brand managers, creative director and CEO in the creation of ideas and campaigns.

• Liaised with outside vendors.

• Directed photo shoots.

FREELANCE DESIGN

DARRIN KAGELE DESIGN, LOS ANGELES, CA

APR 1995 - MAY 2002

FILM/ TELEVSION DESIGN AND ADVERTISING

DESCRIPTION

Provided insightful, fresh and unique graphics for film and television trade advertisements, print promotions,

licensing style guides, press kits, convention materials, and music packaging. Provided design leadership for

studio marketing executives looking for new ideas to promote their intellectual properties.

RESPONSIBILITIES

• Created visually rich and enticing design experiences for concept savvy clients and end users.

• Efficient and detail oriented management of client projects for a fast paced industry.

• Formulated and refined my creative process: Research/gather, analyze, synthesize/incubate, vision,

integrate.

• Wrote proposals, made pitches and presentations, speced print jobs for cost estimates, handled billing and

receivables.

• Managed and coordinated all photography, illustration, freelance artists and vendors.

• Digital photo retouching, building comps, constructing dummies for presentation

DESIGNER

SONY PICTURES LICENSING, CULVER CITY, CA

SEP 1994 - APR 1995

LICENSING DIVISION OF SONY PICTURES

DESCRIPTION

In house design and advertising department dedicated to providing the sales and marketing team with visually

stunning print material to secure licensing deals with product developers.

Worked on a wide spectrum of projects including print advertising, sell-sheets, promotion pieces, press kits,

brochures apparel and trade show campaigns.

RESPONSIBILITIES

• Implemented and managed development of new brands based on film and television properties.

• Assisted with new business prospecting through the development of marketing, communication and sales

campaigns.

• Worked with internal clients and staff, advertising agencies, freelance artists and outside vendors

DESIGNER

PAUL GROSS & ASSOCIATES, MALIBU, CA

APR 1993 - JUL 1994

FILM/ TELEVISION DESIGN AND ADVERTISING

Created concepts and designs for national trade print advertising, press kits, sell sheets, T.V. Guide ads, and

trade convention/workshop materials. Extensive digital photo compositing and retouching, construction of

comps and dummies for presentation.

DESIGNER

HOUSTON & ASSOCIATES, LOS ANGELES, CA

JAN 1991 - DEC 1992

CORPORATE PRINT ADVERTISING

Worked with agency creative teams to produce a variety of print advertising and direct marketing materials,

including newsletters, brochures, identities, ad campaigns, and point of purchase displays.

EDUCATION

BACHELOR OF ARTS, GRAPHIC DESIGN

1989 CALIFORNIA STATE UNIVERSITY, NORTHRIDGE

SOFTWARE KNOWLEDGE

Adobe CS5: Indesign, Photoshop, Illustrator, Acrobat, Microsoft Suite

PERSONAL STRENGTHS

• Ability to evoke and guide the best creative from individuals resulting in captivating layouts

• Personable communication style that enhances client and colleague relations

• Meticulous eye for detail

• Self motivated and reliable

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