Sales Marketing
Resume:
JAMES A. WALKER
*****.*********@*****.***
SUMMARY OF QUALIFICATIONS
Creative marketing/communications professional who thrives in fast-paced
environments. Adept at building strong teams, creating compelling
communications for both internal & external clients, and promoting customer-
focused thinking. Highly skilled at developing focused messaging media to
increase brand awareness and optimize revenue.
CORE COMPETENCIES
Corporate Messaging Internal Communications Customer
Communications
Social Networking Interactive Media Development
New Product Introductions
Customer Relations Trade Show Planning
Event Planning
PROFESSIONAL EXPERIENCE
PARTNERWEEKLY, LLC (2008 -
2010)
Leading Global Performance Marketing Agency with focus on the sub-prime
financial space; currently #68 on the Inc 500 list
Director, Corporate Marketing & Communications
Assured the consistency of all corporate branding & associated
messaging to both internal and external clients, and the media.
Managed all internal and external communications, whether print or
digitally based. Developed and created digital messaging plan to
increase client service offer readership. Weekly ENews blast
readership alone increased by over 60% within the first year of
implementation.
Developed and implemented key social marketing initiatives for the
company. Established a presence for the company on all high-profile
social networks, resulting in an immediate 15% lift in new prospect
inquiries for all service offers.
Developed interactive sales presentations for both current and
prospective external clients. Authored over two dozen multimedia
presentations in 2008 alone to maximize client awareness of the brand.
Re-invented the brand, developed new, powerful messaging for the brand
that more clearly resonated with customers and prospects, and assured
the delivery of that messaging at all corporate events.
Key member of an interdisciplinary team that developed the first new
proprietary product/service offering for the company since the
business unit's inception. Completed start-up within one month of
project assignment. The product category is now contributing positive
cashflow within 10 months of launch.
ENESCO GROUP, INC. (2000 -
2005)
Global leader in the giftware and collectibles industry
Director, Marketing & Creative Communications
Managed all internal and external corporate communications, including
internal news releases, global employee updates, stakeholder meetings,
Board of Director meetings, the development and maintenance of a
corporate intranet and customer-facing brand messaging campaigns for
over 40 active brands.
Developed and implemented town hall meetings for all internal
associates as a means to effectively communicate changes in the
corporate culture.
Developed integrated programs for both internal and external clients
that boosted communications effectiveness by developing the company's
first consumer and employee intranet portals.
Developed a broad spectrum of interactive media for internal and field
sales associates, resulting in average regional sales increases of
15%; cost savings of 20%, and an initial increase in account
placements.
Developed trend DVD's for Home & Garden products. Increased new
account placements by 36% in the first year.
Director, Marketing Information
Developed database & user-definable reporting for POS data from over
700 Hallmark POS-enabled stores. Developed project from inception
within 3 months. Gave visibility for the first time to regional skews
by-brand.
Developed initial methodology and subsequent analysis for assessing
field sales performance versus BPI. Gave visibility to true territory
potential versus prior-year methodology for the first time.
Director, Trade Marketing
Managed a field team of 14 field marketing managers whose primary
objective was to improve the operations, product knowledge and
customer relations with all key accounts. Took an underutilized and
under-motivated team, replaced half of them within 3 months, and
developed them into a world-class CRM team.
Authored and administered numerous direct marketing campaigns,
increasing trade show account attendance by over 25% in the first 6
months.
ADDITIONAL PROFESSIONAL EXPERIENCE
DESIDERATA PRODUCTIONS LLC., VP Creative Communications
Media & messaging design
THE BRADFORD EXCHANGE, Manager, Wholesale Operations
Global leader in collectibles development & direct marketing
GIBSON GUITARS, Director of Marketing
One of the world's leading suppliers and marketers of musical instruments
EDUCATION
. The University of Chicago, Graduate Fellow, MM studies
. Boston University, BM
TECHNICAL SKILLS
MS Office Suite, MS Powerpoint, MS Access, Adobe Premiere, CorelDraw,
Adobe Fireworks, Sony Vegas, Sony DVD Architect, Adobe Director, Swish,
Discreet Combustion, Adobe Acrobat, Articulate Suite, Steinberg Cubase,
Steinberg Wavelab, MAXMsp, Sliderocket, Constant Contact, various
graphics and audio software/utilities.
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