Manager Management

Carol Meu Che Wong

** ******* *****, ******* ****, London, SE15 2PL

Mobile: 077**-***-*** Email: ***********@*******.***

http://uk.linkedin.com/pub/carol-wong/16/666/786

Summary

A dynamic media professional with 9+ years advertising experience gained agency side

works to gold quality standard whilst in a high pressured and fast paced environment. An

ambitious, enthusiastic team leader seeks a challenging new role within the Media &

Communications sector.

Areas of expertise include: * Strategic Account Management * Team Management

*Implementation Planning and Buying* Competitor Analysis * Client Management* Supplier

Contract Negotiation * Business Development.

Work Experience

MediaCom, London 2002 - present

Recent position held: Media Manager/Group Head

Fast-tracked from a Planner Buyer to a Group Head and in that time accountable for

several key agency accounts such as Boots Plc; Selfridges, Nokia; Muller; BSkyB; TMobile;

Prudential and TUI and more recently the VW group account (Inc Audi, SEAT and Skoda).

Current Responsibilities:

Develop communication strategies and deliver cross-media solutions whilst applying

econometric findings for effective results.

Involvement in new business pitches to drive company profits as well as to identify additional

revenue opportunities.

Contract negotiation and monitor supplier deals. Utilize market intelligence to ensure

competitive rates are delivered at all times. Project management on all ATL activity from

start to finish and ensure teams’ work output is if high standard of excellence.

Achievements:

Successful track record on consistently reaching targets that have delivered bonuses

based on buying performances and client servicing to drive company’s annual profits.

Strong negotiation skills reaching over -12% versus industry rate pool.

Driving existing client-base spend by 8% YOY.

Involvement in new business wins contributing £2m+ to company’s overall billings.

Responsible for 3 x Planner Buyers and involvement in the running of the

departments’ welfare, training and development of approx 30 staff.

MediaVest Ltd, Manchester 2001 – 2002

Position Held: Media Assistant

Media career started through a graduate scheme and within 6 months took on the day-to-

day responsibilities for accounts such as Holland & Barratt Ld; Regus; Warwick Castle;

Gala Bingo & Casino ensure top class maintenance and account servicing. Strong project

coordination attained through the planning and buying process across multi-media

platforms.

Recommendation media proposals to clients which meet their campaign objectives.

Involvement in supplier negotiations to achieve competitive rates versus the market.

Collation of competitor reports across all the teams accounts.

Vouchering reports on booked media activity and presenting post campaign analysis

Use of planning tools such as Jicreg; Thomsons Intermedia; MediaTel; Telmar and DDS

to determine appropriate suppliers.

Taylor Nelson Sofres 2000 – 2001

Telephone Marketing Researcher

To survey the general public for market research purposes in an unbiased and impromptu

manner for concise facts and opinions on specific topics. Professional and personable

skills developed to ensure the contact responds to all questions.

Achieved quarterly outstanding award for over delivering target of completed

questionnaires.

Education

Manchester Metropolitan University 1997 – 2000

B.Sc Hons Information and Communications

Ashton Sixth Form College, Ashton-Under-Lyne 1995 – 1997

3 A-levels : English Language; Media Studies; Geography

Egerton Park Community High School, Denton 1990 – 1995

10 GCSE's A-C (Deputy Head Girl) inc English, Maths and Science

Interests

Enjoys cooking, wine tasting, photography and travelling to new, unfamiliar places to

discover different cultures and new territories. Enthusiastic about keeping fit and eating

healthily and regularly participates in activities such as dragon boat racing, body combat,

Pilates and recently took part in a 10K run to raise money for Cancer Research UK charity.

References

Available on request

Contact this candidate