Manager Management

FRANCISCO J. CASTA EDA

**** ***** ******** ****** . ******, CA 91786 . Phone 909-***-****

EMAIL: **********@****-****.***

OBJECTIVE

SPACE STRATEGIC INITIATIVES MANAGER

SUMMARY

Bring absolute passion for excellence to this position. With my twenty-two

years of experience in the grocery industry, am knowledgeable in a wide

range of outlet execution levels. My experience, high standards along with

my work ethic make me an excellent candidate for this position and company.

Experience

2001-Present Coca-Cola Enterprises Los Angeles, CA

Space Strategic Initiatives Manager

Responsible for delivering world class space management capabilities

(analysis, project management, training, client support, technology and

R&D) to both CCE and the North American Bottler system, which increases

system capabilities and enables all to maximize volume, share, and profit.

Strategically work with NABU, and BU account teams, including Walmart TBT,

Safeway TBT, in implementing key initiatives in the areas of space

management, efficient assortment, and in-store execution.

Provide value-added analysis, opportunity assessment and tactical support

from chain to store level, by optimizing inventory allocations to maximize

volume, profits and shopper satisfaction.

Lead the strategic design of processes and customization of technology to

support Shopper Segmented Merchandising.

Spearhead the development of solutions that streamline space management

and reset processes and analytics leading to competitive advantage for the

company.

Facilitated over 100 technical workshops with 98% satisfaction rating.

Co-developed all levels of Space Management curriculum (SP101-103)

Provided excellent Bev-Max tactical process development and training.

Successful enterprise implementation of schematic relational database

(IKB)

On-time and under budget on WalMart store specific modular project

(2007-2009)

1999-2001 Coca-Cola Enterprises Los Angeles, CA

Retail Space Manager

Led the space management department in the creation of space to sales

recommendations to various retailers to maximize share of shelf for all

Coca-Cola products. Responsible for Managing six Space Management

Analysts, one Reset Manager and four Reset Representatives.

Developed, presented and deployed store specific backroom management

system for Vons

Developed and deployed E-Schematics deployment for SA Tools

Developed and deployed E-Schematics website

Safeway SCOP Partner Lead

FRANCISCO J. CASTA EDA

Phone 909-***-****

EMAIL: **********@*******.***

PAGE 2

1998-1999 COCA-COLA ENTERPRISES LOS ANGELES, CA

Space Management Analyst

Responsible for developing, recommending, and facilitating sell-in of

customer specific space merchandising tactics for Supermarket retailers in

the Southern California marketplace. Established relationships with

retailers and actively participated in calls with sales team in presenting

space management proposals to various retailers.

Increased share of shelf in Food 4 Less supermarket 2 years in a row

Gained over 1 mile of linear space

Successfully defended Table Captaincy at Food 4 Less vs DPSU Corporate

1996-1998 Kelley-Clarke Inc. Diamond Bar, CA

Schematic Specialist

Represented Kelley-Clarke's interests at Food 4 Less' main office

including the creation and implementation of schematics. Duties required

extensive computer skills as well as the ability to work on a tight

schedule. High interaction with store personnel to merchandising

directors.

Successfully sold proposal to get 100% shelf compliance for all Ore-Ida

products in Frozen Food Department at Food 4 Less

Developed procedural document for reset blitz implementation

Developed cataloging procedure for department layouts

1992-1996 RSO International Santa Fe Springs, CA

Reset Merchandiser

Responsibilities included performing various section resets for all

re-models and new stores within the chain supermarket Ralphs. Managed all

aspects of a reset from cleaning and setting product on shelves ensuring

schematic integrity to ordering fill orders after the remodel or reset was

completed. Along with core responsibilities, also ran relief sales routes

whenever needed.

Successfully managed crew of four in converting 80 Alpha Beta stores to

Ralphs in 6-week period

Education

Mt. San Antonio College Walnut, CA

skills & training

Space Planning (ProSpace), Space Automation (Autopilot), Intactix

Knowledge Base (IKB), Planogram Generator, Efficient Item Assortment

(EIA), Aldata Apollo, Aldata Designer Workstation, Intercept 8.0, Inter

Space 6.04, Image Master Pro, Spaceman, Market Vision, Margin Minder, AC

Nielsen, Data Viper, MS Windows 3.X/95/98/XP, MS Office, Ms Access,

Photoshop, Print Shop, WinZip, Crystal Graphics, Flash

professional development

Category Management Principals Workshop, Beginning/Intermediate/Advanced

Space Management, Finance for Success, Conceptual Selling, Effective

Facilitator

Contact this candidate