Marketing Manager

KEY AREAS OF EXPERIENCE & EXPERTISE

Project Management Account Management Event

Marketing

Partnership Marketing Marketing Planning Financial

Services Budget Management Direct Marketing

Contract Negotiation

FREELANCE & CONTRACTING EXPERIENCE (December 2007 - present)

Grow Marketing - Event and Influencer Marketing Firm (Minneapolis, MN) -

In Market Producer

. Managed all aspects of an innovative Influencer campaign for Pepsi in

support of NEW Sierra Mist Ruby Splash soda and executed entire

program within tight timelines and significantly under budget.

. Planned/executed the multi-tactic campaign including 6 large scale

sampling events, 15 retailers partnerships, 5 event sponsorships, and

200 Influencer events, distributing 56,000 cans of Sierra Mist.

. Hired and supervised 11 Brand Ambassadors to successfully execute each

tactic in a brand-right way.

. Managed staff, inventory, warehouse, vehicles, ongoing client

relations, and day-to day operations.

Ammo Marketing - Experiential and Influencer Marketing Firm (Minneapolis,

MN) - In Market Manager

. Managed all aspects of the local Boehringer Ingelheim Pharmaceuticals

campaign for women's health and well-being (from design to delivery),

with a tight timeline and managing to a substantial budget.

. Planned/coordinated 15 events, partnering with Ammo Marketing, Ogilvy

PR, and expert moderators.

. Coached moderators, planned event structure, booked venues and

negotiated catering.

. Managed total budget, ongoing event planning and execution, gifting,

surveys, and follow up.

. Recruited participants and managed outreach through email marketing,

online social communities, partnerships with target-right businesses,

personal/professional networks, and community outreach.

Ammo Marketing - Experiential and Influencer Marketing Firm (Minneapolis,

MN) - In Market Manager

. Managed all aspects of the St. Ives Elements Re-branding campaign in

the Minneapolis/St. Paul market, which included planning 30 themed

events and executing them all within one month's time.

. Recruited 30 highly engaged, targeted Influencers through community

outreach and networking.

. Coordinated and hosted each Influencer's personal catered event,

managing to each event's theme.

. Hired and built solid partnerships with vendor partners: caterers,

stylists, chefs, and sommeliers.

. Successfully managed all billing and surveying. Completed the program

significantly under budget.

Target Corporation (Minneapolis, MN) Marketing Contractor - Events

Marketing and Publicity

. Directly supported Target's publicity reach and placements within well-

known national publications.

. Provided product recommendations for media placements and for featured

spots at Editor Events.

. Managed product and creative asset trafficking to events and clients

with accurate, tight turnaround.

. Assisted at photo shoots, and managed image/sample requests in a

strict, deadline driven environment.

Actors Theater of Minnesota (St. Paul, MN) - Project Manager, TC Ticket

Insider

. Worked collaboratively to create a new branded web site called TC

Ticket Insider with the mission of supporting and bolstering local

theater and performing arts by selling discounted tickets.

. Created partnerships with local theaters and managed those ongoing

partner relationships.

. Led process building, led site engineering, ensured smooth

transactions, and updated the web content.

. Wrote and distributed press releases and media kits, and led the

public relations for the site.

Additional Freelance Experience

. Encore Nationwide - Field Events Manager for American Express, Game

Stop, and other clients.

. TriplePoint - Sales Lead Generator for Mind Streams educational

services, and other clients.

. Upstream Arts - Teaching Artist with UA, an organization serving the

disabled community with a focus on supporting social and communication

skill development through arts education.

PERMANENT EMPLOYMENT EXPERIENCE (May 1999 - December 2007)

Target Financial Services, Target Corporation (Minneapolis, MN)

(10/2006 - 12/2007)

Senior Specialist, Loyalty - Financial Product Planning & Development

. Developed cardholder enrollment and usage marketing strategies and

managed $1 million annual budget for Target's Take Charge of Education

program's targeted direct mail and email campaigns.

. Revamped strategy for and managed execution of Take Charge of

Education's semi-annual team member check presentation program,

focusing on increasing awareness, participation and efficiency.

. Collaborated with cross-functional partners to expand the core value

proposition for the Target Rewards loyalty program, through a

dedicated Web site and electronic fulfillment.

. Supervised and mentored one Marketing Coordinator, providing coaching

and career planning support.

Carlson Marketing Worldwide, Carlson Companies, Inc. (Plymouth, MN)

(6/2000 - 5/2006)

Account Leader - Partnership Marketing

. Directly consulted with clients on marketing strategy, program

analytics, value proposition and areas of improvement for Visa Premium

Programs through daily client relations and regular presentations.

. Worked collaboratively with Visa USA and member banks to consistently

deliver a flexible, direct mail marketing platform effective in

motivating cardholder behavior (usage, acquisition, activation).

. Drove successful and timely execution of 239 custom promotions in 2006

and grew program 25%+ in each of the two previous years, while

developing superior project management skills.

. Prospected, sold, negotiated and maintained promotional strategic

alliances with Fortune 500 companies on behalf of clients such as

Qwest Communications, First USA and Fleet.

. Supervised and mentored Marketing Coordinator, providing day-to-day

coaching and career planning.

. Partnered with Account Manager to plan and deliver a Global Partner

Marketing Strategy which grew Fleet's per-offer billings by 900% and

First USA by 25%+ compared to previous year.

. Earned two promotions and many kudos from clients and partners while

at company.

Fingerhut Corporation, Catalog and E-Commerce Corporation (Minnetonka, MN)

(5/1999 - 6/2000)

Associate Marketing Analyst

. Researched, analyzed, and presented sales information to management

executives.

. Conducted competitive analyses and market research for catalogs and

product categories.

. Forecasted advertising costs and sales trends for Home, Jewelry and

Apparel catalogs

Buffets, Inc., Old Country Buffet, Country Buffet & Hometown Buffet (Eden

Prairie, MN) (6/1998 - 8/1998)

Intern - Marketing Research

. Analyzed and quantified surveys and market research findings, with

significance testing.

. Assisted in preparing the final reports on various primary market

research studies.

. Conducted comparison studies and competitive analyses of other casual

restaurant concepts.

EDUCATION St. Cloud State University, St. Cloud, MN May 1999

B.S., Marketing, Summa Cum Laude (3.76 GPA), A.A.C.B.S

accredited school

SKILLS Project Management, Event Planning, Public Speaking, Direct

Marketing, Social Networking, Team Player,

Verbal/Written Skills, Microsoft Office.

ASSOCIATIONS Leukemia & Lymphoma Society Team in Training - Raised over

$2,000 in funds for the organization and ran the 2008 Twin

Cities Medtronic Marathon with the team.

American Marketing Association - St. Cloud State Chapter -

Chairperson - 1998-1999

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