JONATHAN MIGUEL ROTH
Brookfield, CT 06804
203-***-**** (c)/ 203-***-**** (h)
***.******@*****.***
EDUCATION___________________________________________________________________
__________________
Suffolk University
BA Communication and Journalism - Concentration in Advertising
Boston, MA - May 2010
. Achieved Dean's List Fall 2009.
. Carried full course load while working part time.
Relevant Coursework
. Ad Copy . Design Lab . Public Relations . New Media
Marketing
. Advertising . Integrated Marketing . Sports PR
. Computer Literacy
. Business Communication . Media Planning . Web Design
Academic Team Projects
. Led team of four classmates in launching a new product. Was
responsible for Media Planning (allocation
of budget, medium selections and plan of action if budget was cut by
25%). Created flow charts to illustrate
media plan strategies. Earned highest grade in class.
. Led team of four classmates on Integrated Marketing project re-
branding Quizno's Restaurant. Collaborated as a group in
creating a campaign using new marketing strategies, promotions and slogan.
Earned
highest grade in class.
WORK
EXPERIENCE__________________________________________________________________
____________
Vertical Search Works, New York, NY
Research Analyst Contractor - Sept 2010 to Present
. Research and identify most effective online sources for ad placement
to increase website traffic and drive sales of client products.
. Analyze data (such as CPC, site traffic and keyword search volume)
supplied from Google AdWords and keywordspy.com to formulate
recommendations for placement of online ads.
American Marketing Association, Boston, MA
Communication Committee Volunteer - June 2010 to Present
. Assist vice president of AMA Boston in marketing events to raise
awareness and attendance.
. Use ConstantContact to send out mass e-mails to prospective
attendee's.
. Communicate with team members to ensure events are publicized
effectively.
A-Affordable Insurance, Watertown, MA
Customer Service Representative - May 2008 to September 2010
. Tasks included: Prospected new business, auto policy sales, policy
management, responded to customer inquires,
facilitated policy changes, processed department of motor vehicle
transactions and office assignments.
. Consistently attained highest sales of additional services provided with
an auto policy.
. Spearheaded transition of office housing 10,000 policies into paper-less
office.
. Gained experience in up-selling and face-to-face sales.
Global Affinity Media, Boston, MA
Marketing Representative - September 2007 to March 2008
. Worked at Boston College sporting events promoting GE's Money Capital
program and credit cards.
. Achieved promotion to team leader - designated as event supervisor.
. Forwarded completed surveys and reported success of events to New York
office.
. Managed set-up of events and distributed promotional materials.
SKILLS &
CAPABILITIES________________________________________________________________
__________
Software Proficiency
. Adobe Photoshop . Microsoft Office Suite . WordPress
Media Planning, Marketing Planning, Advertising, Junior Account Executive,
Entry level, college graduates, Market Research, Ecommerce, Sales, Media
Sales