Project Manager Management

Rosalie S. Maduro

**** ******* ***. ( VENICE, CA 90291 ( **************@*****.***( 202-841-

4645

PROFILE

Mobile and Digital executive with experience in accelerated growth and

start-up environments. Forward thinking and energetic, strong technical and

business qualifications with an impressive track record of more than 10

years of hands-on experience in strategic planning, business development,

client services, project and product management, and system engineering

strategies. Profit-focused leader driven by open communication, strong

business planning, and commitment to excellence.

Core Competencies

MANAGEMENT: OPERATIONS: BUSINESS STRATEGY:

Set Vision, Goals & Course Process & Structure Market Analysis & Research

Define Growth Strategies Competitive Strategy

Elevate Team Performance Operational Efficiencies Growth Strategies

Leadership Project Management Product Management

Communication Business Development

Professional Experience

2008 - Present

11thsign Interactive, Marina Del Rey, CA

Owner, Consultant

11thSign Interactive is a boutique mobile and digital consulting company that provide

strategy services to brands, corporations, and agencies. Assisting clients with

business strategy and sensitivity analysis for investments, vendor selection,

streamlining business processes, improving user experience, and market-positioning

strategy.

Projects:

Developed business strategy, conducted business development and project/client

services for Celtra, Inc (a mobile marketing and mobile advertising company with

offices in Los Angeles, Boston, and Slovenia). Launched projects for Hennessey,

Volvo, TD Bank, and Jones NY and managed relationship with TargetCast, Mobext, and

Brand In Hand

Advised a start-up social ecommerce fashion site on project management, vendor

selection, product development and requirements gathering

Advised the EVP Education of P&G on how to integrate mobile technology into their

marketing and

education programs via an interactive "360 mobile strategy"

Designed a unique mobile shopping and retail experience for Suit-men, a Japanese

Interactive Agency

Implemented an interactive mobile marketing campaign for Universal Pictures' film

Death Race

Conceptualized mobile marketing campaigns for the Salvation Army's "Operation Feed

Our Families" and AIDS Life Cycle

iconmobile, LLC, Santa Monica, CA 2007 - 2008

Senior Director of Client Services

Iconmobile, LLC is a leading international design agency and technology provider

specializing in mobile technologies. Responsible for driving the US Client Services

strategy and implementation through new business development and nurturing of

existing accounts. Built relationships with brands such as Kodak, Citibank, Macy's,

Nokia, Accenture, Cisco Systems, Medio Systems, and Endemol. Managed agency

relationships with AKQA, Y&R, DotGlu, Schematic, Wunderman, and Burson-Marsteller.

Achievements:

Launched BMW X6 mobile cross-channel promotion via text messaging and mobile

Internet including a dealer locator, Google Maps, video downloads and streaming,

slideshows, and subscriptions

Developed multi-million dollar global mobile strategy for Gucci and conducted a

two-day workshop in Florence, Italy for the top twenty executives to review proposal

Designed Medio System's new search experience for their mobile operator portals and

white label publisher partners

MinDMATics, LLC, New York, NY & Los Angeles, CA 2005 - 2007

Director Interactive TV and Mobile Media

MindMatics LLC is a provider of interactive TV and mobile marketing products to the

media sector. Responsibilities included account management, planning, directing

operations, resource allocation, and partnership management (VeriSign, mBlox,

SinglePoint, Champion Communication, Billboard, Dave Networks, and Don Jagoda).

Clients included TV shows such as Deal Or No Deal on NBC, Take The Cake on BET, 1

vs. 100 on NBC, and TBS' Midnight Money Madness, as well as Endemol, ABC, CBS, MGM,

BET, SONY, New Line Cinema, and NTN/Buzztime Network

Achievements:

Developed and opened the LA office and grew revenues from $0 to $10 million in the

first year

Lead cross-functional teams in NY, LA, MA, Philippines and Germany achieving 100%

customer satisfaction

Managed relationship with service delivery partners reducing implementation time by

70%

Deployed and managed the world's most successful Call TV program (the first US live

participation game show with IVR, SMS, and Web ) which generated $6 million in

revenue per month

Successfully migrated and launched the voting components for Deal or No Deal on all

major US operators in 3 days (a process that normally took 8-12 weeks)

Defined metrics on projects and performed in-depth success and failure analysis

Proteus Media, Washington, DC 2004 - 2005

Media Content Manager/Project Manager

Proteus Media (now 2ergo) is a provider of mobile solutions in marketing, business,

and entertainment. Responsibilities included developing and implementing Proteus'

mobile content management system, managing teams tasked with integrating billing

systems with US Operators, web development projects, client and content management.

Clients included Lance Armstrong, Andy Roddick, ABC Daytime/Primetime, and Fox

Sports.

Achievements:

Managed a team of 5 programmers and developed Proteus' content management system,

distribution platform, and billing system to produce and deliver premium mobile

assets all within three months of joining the company

Built the content management operations; defined and implemented processes and

corporate strategy. Coordinated the acquisition and production of content assets,

reducing implementation time by 50%.

Oversaw the design, development, deployment, maintenance, and hosting of Websites

for Speedpass, Cerebellum, and Appalachian Regional Commission

Maintained relationships with third party distributors (Zingy, Vindigo, Trupixx,

Takenet) for content distribution with AT&T, Nextel, T-Mobile, Cingular, and Verizon

Blackboard, Inc., Washington, DC 2002 - 2004

Technical Support Manager/Product Support Engineer

Blackboard is the leading online-education software company that allows

universities, schools, textbook publishers, and corporations to host their classes

online. Responsibilities included managing Blackboard's critical accounts and

partners, working with cross-functional teams to streamline support processes to

meet SLA, and mentoring junior support managers. Clients included Seneca College,

ASU, SUNY, UNC Chapel Hill, and Groningen University.

Achievements

Designed new methodologies for troubleshooting technical and application issues

within the Bb Web environment

Resolved 40% of all client issues submitted to the Support team increasing client

satisfaction

Analyzed technical support trends resulting in reduced turnaround time for

resolution of client issues by 20%

Technical Consultant (Contract), Washington, DC & Roseville, CA

2000 - 2002

Component Graphics, Inc.

Component Graphics, Inc (now Aptify) develops data management software used by

customers for the automation of a variety of back-office functions such as

accounting, order entry, fundraising, marketing, membership renewal, polling and

surveying. Responsible for managing client projects through all phases from

requirements gathering to customer handoff, as well as leadership and training to

less experienced consultants.

Achievements:

Developed client solutions using Visual Basic, SQL, Access, and Crystal Reports

Worked with clients to cultivate new opportunities for deploying CGI products, and

increased renewal rate by 25%

Engineer/Consultant, Bethesda, MD 1998 - 2000

Bond Beebe Strategic Solutions (subsidiary of Bond Beebe Advisors and Consultants)

Bond Beebe Strategic Solutions was a full-service information technology-consulting

group that provided business and technology solutions to associations,

not-for-profit organizations, and unions. Responsibilities included providing

consulting services on ERP and accounting business systems, wide area networks,

computer system security, crisis management, and Y2K issues.

Achievements:

Designed and developed Bond Beebe Strategic Solutions' proprietary association

management software for small business networks using Visual basic, MS Access, SQL

Server and Crystal Reports

Tracked progress of projects against critical path, ensuring that all projects were

delivered on time and on budget

Junior Staff Relations Coordinator, Washington, DC 1996 -1998

The World Bank Group, Staff Association (SA)

The Staff Association is the department within the World Bank that presents staff

grievances before the bank's Board of Directors. Responsibilities included advising

the 3000 member Non-Regular Staff (NRS) on the interpretation and application of the

HR Reform policies, mediating personnel grievances, and representing NRS concerns to

the SA and World Bank's HR.

Achievements:

Increased SA membership rate by 30% through the implementation of improved methods

of communications such as a help desk, the use of Internet, email, monthly meetings,

luncheon with the President, and special forums.

Education

BS:

Mechanical Engineering, The George Washington University, Washington, DC

1999

Member: Society of Automotive Engineers, Engineer's Council, ASME, and Theta Tau

Engineering Fraternity.

Achievement: As member of the GWU Solar Car Team, designed and built a solar car and

competed internationally.

Volunteer: Americans for African Adoption (escorted children from Ethiopia to NYC to

meet adoptive parents) and A Forever Home Pet Rescue (rescued more than 250 pets in

New Orleans following Hurricane Katrina)

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