James Lee Moffa
Centennial Woods
Medford, NJ 08055
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Office# 856-***-**** Home# 856-***-**** Cell# (609) 458-
3711 Email: *******@***.***
Education:
M.B.A. - Business Administration, Monmouth College, Monmouth, NJ)
B.S. - Business Administration, Rider College, Lawrenceville, NJ
Executive Marketing Management - Harvard Graduate School of
Business, Cambridge, MA
Electronic Computer Programming Institute, Philadelphia, PA
Elected to "Who's Who" In American colleges and Universities
Knowledge:
Business Development and Marketing Management
Aerospace & Architectural & Engineering
* Successfully achieved sales goals/contracts totaling over $125
million (Aerospace & A&E)
* Created and Managed RCA/GE's Advanced Technology Business
Development Group
* Identified New Marketplaces, New Clients, New Business Niches and
New Contracts.
* Provided Project Management oversight where applicable to insure
performance.
* Directed a $2.5 Million Sales Budget and $1.0 Million Departmental
budget (G&A, Merit, etc).
* Provided Business Development program leadership roles on
contracts captured.
* Developed and Presented technical presentations.
* Captured IR&D, Architectural & Engineering (A&E), Systems and
Technology Contracts.
* Wrote executive proposals, news releases and brochures. Set
strategy for new business capture.
Marketing Planning and Administration
* Designed and implemented target capture plans to identify winning
strategies.
* Positioned companies for repeat and follow-on business.
* Set Business Development Strategy, Developed Risk Analysis,
Competition and Evaluation Factors.
* Performed numerous studies on various business strategies, to
expand, contract, and diversify.
* Developed marketing business plans, and a financial tracking
system to prevent cost overruns.
* Identified and Evaluated market trends, political and economic
trends affecting future alliances.
* Responsible for the development of resource planning, marketing
and contract administration.
* Developed Company expositions, Advertising media, which positioned
the company for additional
business opportunities.
Advertising Sales & Promotions
* Directed the advertising program for RCA's Government Systems
Division (Five Divisions).
* Directed a Multi-Million Advertising Budget. (Ad Agencies,
Expositions, Trade Shows, Media)
* Increased public relations media coverage by establishing a plan
and executing Press Releases, Trade
Journal Articles, Technical Papers, Interviews and Engineering
Expositions.
Professional Experience:
JLM Business Development Associates 1990 - Present (Periods when
consulting) Numerous Contracts
Consultant: Provide identification of new business opportunities
within the Commercial & Government Marketplaces. Performed
Marketing Analysis to assess targets of opportunities, program
backgrounds, competition, risks and investment. New Business
Development, Fact Finding, Proposal Consulting
Support, New Business Ventures. May 09-Oct 09 - VP, Corporate
Accounts, Lakes Appliance
& TV, Medford, NJ. Consulting For Internet Exposure. August 1,
2009 - Present, Independent Contractor -
Weichert Realtors.
Numbers Only, Inc. (IT Consulting), Iselin, NJ March 2001 -
November 01.
Vice President, Business Development - Employment Contract. Pursuit
of new Market Sectors to
identify new clients related to information technology, wireless
technologies, voice, enterprise
applications, RFIF, and internet applications.
DSTI (DoD/Commercial Business Firm) Rockville, MD Oct. 2000 March
2001
Business Development Director - Identification of IT programs within
the Commercial & Dept. of
Defense marketplaces related to Software Engineering, Independent
Verification and Validation,
Logistics Support Systems, Web-Based Technologies, Network
Engineering and Science Support.
Buchart-Horn, Inc. Architectural and Engineering Firm 1997 - March
1999
Senior Business Development Manager - Identification and development
of Target Capture Plans
for the pursuit of Architectural & Engineering Projects within the
Federal, State, Local Sectors.
Captured five contracts in two years including two with the
National Security Agency.
General Electric Company, Moorestown, NJ 1986 - 1990
Advanced Technologies Laboratories -- Manager, Marketing/Business
Development -- Responsible
for the identification of new business/client opportunities for
Systems Development. Managed four
Application Engineering BD professionals. Directed the Bid &
Proposal and Advertising Budgets.
RCA, Manager, Marketing Development and Planning 1982 - 1986
Responsible for achieving sales goals. Controlled Bid & Proposal
Budgets. Performed and directed
all resource planning and marketing administration.
RCA Government Systems Division, Camden, NJ
Marketing Sales Representative -- Developed new customers and
identified new market places related
to Communication products and Integrated Systems. Directed
Advertising Budget
RCA G&CS Division Staff, Cherry Hill, NJ
Administrator, Exhibits and Publications Services -- Directed the
advertising and sales promotion
budgets for five divisions. Directed G&CS's DoD's exposition
budget. Prior Facilities Administration.
Summary:
Broad Based Business Development Executive with a "Proven Track
Record" in capturing new business
both in the Aerospace (Advanced Technologies & Systems) and
Commercial (Architectural & Engineering) Marketplaces.