Profile Dynamic sales and account management professional with proven
abilities to market and promote products using a variety of selling
strategies: Fact-Based, Value-Added, Solution-Selling, and Customer
Relationship.
Consistent record of ensuring customer satisfaction, developing new
business, and increasing sales.
Successful achievements with new and proprietary/patented product
development and introduction.
Multiple industry experience: CPG, Hospitality, Food Service,
Catering, Distributor, and Corporate.
Training, supervisory, and motivational experience and abilities.
Strong negotiating, communications, client relations, organizational,
and problem solving skills.
Staunch believer in a mantra of "TLC=V": Teamwork - Leadership -
Customer Service = Value.
Practitioner in the sales strategy of Profit - Volume - Future Growth.
Professional March 2009 - October 2010, Lindt & Sprungli, Stratham, NH
Experience Business To Business Sales Manager - National
Increased 2009 sales by 27% within one of the most economically
challenging environments.
Increased order processing efficiency by reducing internal points of
contact from four to one.
Negotiated with and retained three major customers who had planned to
change vendors.
Courted and obtained leading national accounts within the corporate,
hospitality and foodservice industries - American Express, Marriott,
Interstate Hotels, Best Western, and Food Buy.
National responsibility for customers within the corporate,
hospitality, cruise line, and airline industries, including web based
inquiries.
Introduced Lindt to the foodservice and catering arenas, and furthered
penetration within hospitality.
June 2008 - March 2009, Varda Chocolatier, Elizabeth, NJ
Manager Sales and Marketing - National
National responsibility for increasing sales through customer
penetration, obtaining new customers, and opening new market segments.
Developed company's market strategies within hospitality, foodservice,
distributor, and retail classes of trade.
Created several new chocolate products to fulfill customer needs and
market niches within the
culinary, pastry and beverage arenas.
Obtained new customers through customer relationship building.
Succeeded through team work with internal departments; Customer
Service, Production, and
Graphics.
April 2000 - December 2007, CHOCOLATES LA CARTE, Valencia, CA
Eastern Region - Territory Sales Mgr
Consistently met and exceeded sales goals through implementation of
value-added strategies, customized programs, product creations and
innovations.
Created several new chocolate products for the hospitality and food
service industries, following national trends and regional
preferences.
Awarded recognition for created products through placement within
company catalogs.
Successfully hired and trained new Territory Managers. Assisted VP
Sales with personnel strategies for motivational and training issues,
and development of strategic programs.
Assisted Director of Marketing with ideas, verbiage, and construction
of company catalogs, website, and marketing materials for
hospitality/foodservice, distributor, and retail trades.
Succeeded through the development of strong relationships within
customer base, from hospitality and foodservice, to retail and
distributor classes of trade.
1989 - 2000, SPOTLESS PLASTICS U.S.A., Hauppauge, NY
Manager Sales & Marketing - National
Increased sales an average of 15% per year during tenure for plastic
products manufacturer, a division of a $700 million Australian based
manufacturer of plastics, commercial food catering, and linen
services.
Secured extensive market share, estimated at 70%, through niche and
value-added marketing of existing and newly developed patented
products.
Secured and serviced U.S. and international accounts within the
Intimate Apparel and Active Wear industries at manufacturer and retail
levels; i.e., Target Stores.
Increased manufacturer's garment handling efficiencies by 50% to 300%
with the development and enhancement of industry machinery and
technical support.
In conjunction with executive management, integrated systems for
manufacturing and sales, through Pacific Rim, significantly enhancing
competitiveness in international marketplace.
1977 - 1989, RJR NABISCO, East Hanover, NJ
Division Merchandising Manager, NY/NJ Metro Area (1988-1989)
Awarded five promotions during tenure with company as a result of
selection into Fast Track Program. Developed Local Market Promotional
Programs for a $70 million Confections and Snacks business through the
direction of Key Account Managers, Retail Sales Managers, and Sales
Representatives.
Liaison between Marketing Department and Field Sales to determine
profitable use of Market Development Funds.
National Sales Training & Development Manager, Winston-Salem, NC
(1987-1988)
Researched, developed, and implemented national sales training
programs for Sales Representatives and three levels of management
personnel.
Coordinated task force to incorporate hand-held computer into
Confections and Snacks business.
Division Sales Manager Convenience Stores, Tampa, FL (1986-1987)
Increased sales by 20% after conceiving, coordinating, and directing a
management team responsible for developing a 60-member, convenience
store merchandising force throughout Florida.
Enhanced presence of extensive product line within the Planters/Life
Savers and Nabisco divisions.
Sales Training Manager, Parsippany, NJ (1985-1986)
Developed training manuals for Sales Representatives, Key Account, and
District Sales Managers.
Worked directly with Creative Services Department and outside vendors
to develop scripts and audio-visual aids for advertising, plant tours,
and training programs.
Assisted VP of Sales, VP of Personnel, and Human Resources Director,
in developing performance appraisals and position descriptions.
District Sales Manager, NY Metro Area (1980-1985)
Consistently achieved and exceeded sales quotas during tenure. Secured
numerous awards for sales and distribution achievements.
Managed $5 million territory through the direction of eight Sales
Representatives.
Sales Representative, NY Metro Area (1977-1980)
Consistently met and exceeded sales goals and obtained various awards
for sales and distribution.
Responsible for sales, distribution, and merchandising of retail,
distributor, and headquarter clients.
Certifications ServSafe - National Restaurant Association
The Executive Technique - public speaking and verbal communication
Education B.S., Brooklyn College
CHARLES C. BELFIORE
62 Brookwood Rd Stanhope, NJ 07874
Home 973-***-****
Email: ***************@*****.***