Peter LoBrutto
Round Rock, TX **681
****.********@*****.***
PRODUCT MANAGER PRODUCT MARKETING MANAGER
Successful business leader who has strong background in product management
in both start-up and Fortune 500 environments. Excels at seeing the big
picture, identifying gaps and managing initiatives. Plays an integral role
within an organization by providing collaboration, motivation and direction
across teams in diverse and high-growth environments.
EDUCATION
Massachusetts Institute of Technology (Cambridge, Massachusetts)
Bachelor of Computer Science and Engineering, 1990
Florida Atlantic University (Boca Raton, Florida)
Master of Business Administration, 1995
Pragmatic Marketing (Austin, Texas)
Certified, 2000 & 2010
PROFESSIONAL EXPERIENCE
Impressions On The Go (Austin, Texas)
Founder / President 2003-present
As both the Founder and the President of Impressions On The Go, I have:
. Successfully built lead my team in developing and executing our
profitable advertising concept Nationwide throughout the United States
and Canada
. Effectively created and executed our marketing and PR programs to
drive revenue
. Capably managed our direct sales force
. Completely maintained all company responsibility for finance,
accounting, and real estate functions
. Productively driven our cloud-based IT infrastructure strategy
. Overseen all production
. Designed our efficient Just-In-Time (JIT) purchasing and inventory
strategies
IBM (Austin, Texas)
Product Marketing Manager 2000-2003
As Product Manager, I drove the success of a $150+ Million Enterprise
Systems Management Product at IBM Tivoli. I utilized my skills to
successfully achieve these results via a variety of proactive activities
including:
. Market Analysis: finding and analyzing market problems, conducing
win/loss analysis, determine distinctive competence, surveying the
competitive landscape, and assessing various technologies
. Strategy: defining the market, determining our distribution strategy,
shaping the product portfolio, and producing a product roadmap
. Business: writing business plans, determining pricing, deciding
whether to buy, build or partner, calculating product profitability,
and driving innovation
. Planning: positioning our offerings, examining the buyer process,
constructing buyer and user personas, compiling requirements and use
scenarios, and monitoring our status dashboard
. Programs: constructing marketing plans, planning for customer
acquisition and retention, measuring program effectiveness, planning
launches, providing thought leadership, defining a lead generation
process, and obtaining referral and reference customers
. Readiness: driving the sales process, creating collateral and sales
tools, and training the channel
. Support: giving presentations and demonstrations, going on "special"
calls, supporting events, and supporting the channel
IBM (Austin, Texas)
QA/Verification Manager 1998-2000
As Verification Manager, I was responsible for both the Function and System
Verification Test teams for several Enterprise Systems Management products:
. I successfully lead and build a solid team which helped ensure product
quality and customer satisfaction.
. My team's responsibilities included designing and developing automated
and manual tests for various IBM Tivoli products and performing all
tests for all product releases, and logging and verifying all defects
found.
Amarex Technology (New York, New York)
Software Developer/Verification Engineer, 1997-1998
As a member of the MCI Product Services group, I successfully led a six
member Intelligent Peripheral testing team, which ensured product quality
and customer satisfaction. Testing was conducted both at Amarex, as well
as, on-site at MCI in Colorado Springs, Colorado.
Bloomberg LP (New York, New York)
Software Developer, 1997
As a member of the Front-End Programming group, I successfully developed
and tested
real-time software for the Kaplin box, which handled incoming feeds from
banks throughout the
world and translated them from a Reuters protocol to a Bloomberg protocol.
Siemens Stromberg-Carlson (Boca Raton, Florida)
Member of Technical Staff, 1991-1993 & 1996-1997
As a member of the Software Development group, I successfully developed and
tested
real-time telecommunications software for the Siemens EWSD Class 5 public
telephone switch.
Additional Skills
. Ability to work in a cross-functional team atmosphere
. Leadership skills
. Ability to deal with ambiguity and respond to quickly changing
business conditions
. Drive for results
. Excellent written and verbal communications skills