Nectaria Lovejoy
Long Beach, California *****
********.*******@*****.***
Summary of Qualifications:
Broad marketing, copywriting, and project management experience including:
online marketing for Too Faced Cosmetics; and producing both print
collateral and PR content for a practice.
Key experience include: 5 years of online marketing experience, 3 years of
print and online, and 2 years of project/product management experience.
Key skills include: Marketing strategy, web copywriting, social media,
project management and public relations; proficiency in MS Office Suite,
Adobe Photoshop, Google Analytics; and strong written and verbal
communication skills
Professional History:
E. Mike Vasilomanolakis MD, Inc.
Marketing Consultant/ Public Relations Specialist
Apr 2009- Present
. Plan and Execute Marketing Strategy including advertising and Public
Relations
. Presented suggestions for updating existing systems or integrating new
plans and activities
. Reviewed branding and positioning of the company to ensure impact and
awareness within target market
. Compose speeches, announcements and thank you letters for media
recognition and medical mentions
. Produced press releases to gain recognition for feature in Los Angeles
. Copyedited office manual and educational materials for patients
Too Faced Cosmetics
Regional Account Executive Feb 2007-Feb 2009
. Coordinated seasonal product launch events throughout region in top
stores.
. Exceeded budget and sales goals year over year.
. Gained repeat customer satisfaction
. Hired and drafted contracts between various outside vendors.
. Negotiated budgets for co-sponsored events with Too Faced Cosmetics and
Retail partners.
. Arranged corporate sponsor gifting
. Developed and implemented marketing strategies for major cosmetic
retailers resulting in 30% consistent growth.
. Pinpointed target markets, researched and tracked customer trends while
working alongside the R&D department to achieve success and growth.
. Responsible for overseeing sales and marketing associates within a
territory consisting of twelve states.
. Launched marketing campaigns in territorial stores to promote seasonal
products.
. Created and published portfolios for product launches on Sephora
eCommerce website.
. Assembled cosmetic look for artist to follow at various fashion shows
. Developed and communicated to account managers and assistants in planning
goals and strategies for products.
. Supervised regional account managers on fiscal budget.
. Recruited, managed, trained and motivated product specialists according
to company procedures, policy and employment law.
Nordstrom
Counter Manager
Jan 2005-Jan 2007
. Responsible for managing Too Faced cosmetic counter at multiple retail
locations.
. Ranked second in nation for exceeding sales goals.
. Awarded Nordstrom Customer Service All Star for success in sales
promotions, both inside and outside store events.
. Initiated participation as vendor at Women's Governor's Conference.
Organized and developed relationship and participation at charitable
events.
. Recognized on local news for promoting Too Faced Cosmetics at Women's
Governor's Conference event
Education:
Bachelors of Science Degree: Business Administration-2006
Chapman University, Orange, California
Major: Marketing, Business Administration and Management
Associates Degree: Merchandising Marketing - 2002
Fashion Institute of Design and Merchandising, Los Angeles, California