*** ***** *****, ********* ****
Atlanta
Georgia
30324
*******@****.***
Your new B usiness Development Executive, Atlanta…
Dear Mr.Williams
I u nderstand you are looking for a business development executive for your offices in Atlanta.
I am an experienced International business Development manager and have the following
skills I could bring to the job:
• 12months experience working for a digital Online marketing Agency (Client
portfolios including M O TO GP, La Molina, The P remier League)
• 8 years I nternational B usiness Development Experience
• P roven Sales t rack record
• Problem solving creative approach
• Hardworking, dependable and charismatic
Please see attached my resume, and please do not hesitate to contact me should you wish to
d iscuss my suitability for the role in more detail, or if you wish to arrange an interview. I look
forward to hearing from you.
Kind regards
Gemma Sandham
Mobile 404-***-****
Resume
Gemma Sandham
415 Armor Drive, Apartment 8408
Atlanta
Georgia
30324
*******@****.***
Personal Statement
A dynamic self-starter with over eight years experience within an International Sales
environment.
A natural sales person with creative f lair, and the ability to sell whilst building long term
strategic relationships.
Accustomed to working in high-pressure results orientated environments, with experience
across a variety of sectors.
Up until recently I have been working as a Sales Account Manager for an Online Solutions
Company based in Barcelona. I have now moved to Atlanta to be with my long- term boyfriend
and therefore I am looking for an account management/ sales management position in the local
a rea.
Education
U.W.I.C University, Cardiff, South Wales (1999-2002) 2.1 International Hotel Management
Brynti rion Comprehensive School, Bridgend, South Wales
1996-1999 A-Level French, Welsh, English & I talian AS level
1994-1996 9 G.C.S.E’s Grades (A-C including Maths, Science & English)
S kills
• 12months experience in a digital agency
• 8 years International project/account management experience
• Category management/ assistant marketing management experience (copywriting
skills, information gathering and analysis, etc.)
• Event planning – QVC awards, breast cancer Care awards, Harpers Bazaar, Prima
fashion Magazine award shows etc.
• Proven ability to win new business
• Proven ability to optimize current accounts whilst maintaining strong strategic
relationships
Experience
Bebabum Global I n teractive M a rketing- B usiness
D evelopment Executive, Barcelona, Spain (December 2009 –
November 2010)
Bebabum is small creative online agency based in Barcelona. The main services we offered
were Analysis, Implementation, Maintenance and Consulting in two main areas: Online
M arketing (SEO, SEM, Social Media) & IT infrastructure (Systems management,
Development – web, mobile apps, social apps).
My role was to focus mainly on social media and community management, selling social media
strategies & ideas to clients such as:
Moto GP
The Premier League
Panasonic
Vallnord
La Molina (for the World Snowboarding Championships) …to name a few.
Working in Partnership with a variety of clients from start-ups to well established brands, my
role was to listen to my clients, make suggestions for improvements, and work together with my
technical team, as well as external PR agencies to bring new ideas to life (both on and offline).
Other Duties included:
• Setting appointments with CEO’s and other decision makers
• Assisting in the development and execution of B2B promotions
• Grow Sponsorship Revenue Streams for Bebabum Investments part of the business
• Account management: Visiting with Moto GP, Premier League etc on season and off-
season to ensure continued strong working relationships
• Renewing contracts with existing customers & signing up new clients
• Presenting Sales presentations and final proposals
• Maintaining and adding to Leads database system
• Managing live projects and updating clients, keeping everyone informed.
• Generating New Business (around 50%)
D &S Recruitment Solutions- B usiness Development
M anager, E ngland & Wales, United K ingdom (November 2004 – December 2009,
P romotion from BD manager to director in 2005)
Responsibilities included:
• Developing the new Purchasing and Supply division in Wales, establishing myself in
top 5% of fee earners nationwide (maintaining and exceeding the same sales figures as
business managers in our London and Manchester offices)
• Arranging and participating in local and international meetings and exhibitions
related to Purchasing and Supply (CILT, CIPS awards etc)
• Managing and developing relationships with local public sector businesses such as
WDA, National Assembly, ELWA and the big lottery fund supplying temporary and full
t ime staff, as well as private sector clients within purchasing and logistics.
• Holding Competency based interviews and making recommendations to clients
• Managing and t raining 7 new consultants in Cardiff & Bristol who covered the whole of
Wales (Turnover circa 3M)
• Identifying new sales opportunities, and building long term relationships with clients
i n Wales
• Key account field visits with existing and target clients/All corporate hospitality
• Analyzing the market and business opportunities in each sector, and identifying
opportunities to consultants to further develop their accounts and gain market share
• Maintaining and developing relationships with my own key clients
• Managing the tendering process
• Sales forecasting, Salaries, and commission structures
• Training and development of team managers and consultants
• Carrying out formal appraisals
• Dealing with any sickness/Absence/Other staff issues
• Translating the sales plan into KPI targets that detail levels of customer contact for my
consultants, to ensure they understand the part they play in overall delivery
• Preparation of the annual budget
• Planning and setting marketing budgets, dealing with press etc. for the launch
• Negotiating high level contracts or more complex negotiations
• Working to t ight deadlines in order to hit targets agreed by myself and the Managing
D irector
• Motivating, supporting and inspiring my team, ensuring clear career paths were
mapped out and targets transparent
• Implementing health and safety and t raining procedures
Leighton Denny Cosmetic Care- C ategory manager/ events
& p roject coordinator (January 2002 – November 2004)
Leighton Denny is a leading range of hand and nail care products which are critically
acclaimed by top beauty editors and have featured in a number of leading publications from
Vogue, Harpers Bazaar and Marie Claire to Hello! And Grazia. We have also won awards such
as Cosmopolitan and Sunday times and appeared on TV channels such as QVC UK &
Germany, GMTV, Elle UK TV to name a few.
• My role was to relationship manage existing accounts (Harrods, Harvey Nichols and
QVC Shopping Channel in the UK) as well as the role out and project management of
new accounts (Boots UK, Space NK –Bloomingdales U.S.A). These particular accounts
were worth around 4M when I started and 15M when the company sold, with
additional 10M coming from new revenue I had generated.
• The main purpose of the role was to maximize on sales and be the face of Leighton
Denny to all of our high-end clients, as well as all internal staff at the manufacturing
p lant.
• I was involved in everything from NPD (carrying out r isk analysis and designing kit
i deas based on conversations with my clients) to actually pitching for the business and
carrying out boardroom presentations.
O ther Duties included:
• Ensuring new Purchase orders had arrived on time from existing clients
• Mapping new projects for new clients and signing the proposals
• Developing a calendar of events, on air shows, important dates and selling in ideas
f urther in advance to help production and buying teams, enabling me to upsell at
quieter times of the year.
• For Television (QVC Germany and UK in particular) Developing product stories and
w riting the on air prep sheets, advising on the best running order of the show,
overseeing all live broadcasts, booking models, monitoring value per minute &
studying show reels and t ranslating this into my designs to ensure maximum sales
• Ensuring delivery on purchase orders by liaising with internal production and logistics
staff. Going out onto the factory f loor and ensuring quality teams and supervisors were
aware of new penalties for poor loading or quality as well as helping recruit staff.
Adopting an extreme hands on approach where needed.
• Organizing major events (Breast Cancer care awards – televised, QVC carol concerts, in
store launches etc.)
• Managing Leighton Denny himself with regards to all things related to the brand
i ncluding contacting celebrity agents for PR purposes (celebs I signed included Jade
Jagger, Geri Halliwell, Victoria Beckham, Kate Moss and Penelope Cruz).