Sales Customer Service

PETER J. BARTELS

*** ******* **.

Hamilton, NJ **690

(H) 609-***-**** *************@*******.** (C) 609-***-****

m

SENIOR CREATIVE WRITER

Extensive, diverse experience in written communications for all media, with

specific expertise in advertising, marketing, sales, corporate

communications and creative writing. Proven record of success in

collaborating productively with ad agencies, manufacturers, mass-market

catalogers, non-profit institutions and motion picture producers to create

award-winning communications.

Hands-on sales experience Internal and external communications

B2B and B2C marketing skills

Global campaign development Explored new markets and products

Motion picture writing assignments

PROFESSIONAL EXPERIENCE

ETS, Princeton, New Jersey 2002 - 2010

Sr. Creative Writer, Marketing and Public Affairs

Composed award-winning content directed to internal and external audiences

for the world's largest educational testing and research

organization. Accomplishments included creating targeted campaigns, product

naming - branding - launching, trade show design and collateral pieces;

copy for brochures, website content, e-mail blasts, web banners,

scripts for flash tours and DVDs, and writing and editing all forms of

corporate communications.

Utilized market research data to help client create more consumer-facing

messaging (test takers) as opposed to communicating solely to college

admissions officers (score users). These new successful campaigns resulted

in a slow down of market erosion.

Produced original work within a team that won dozens of creative awards and

helped build confidence and the credibility of the creative group.

Collaborated on producing the first all-encompassing company catalog of

products and services that earned unsolicited positive feedback from the

CEO and Board of Directors.

THREE RING SYSTEMS, Madison, Connecticut 1999 - 2002

New Business Development Executive

Applied consultative sales techniques to increase market share.

Administered trade show activities, advertising and marketing

tools, and website enhancement. Tasked with locating and acquiring new

merchandise to add to company's line of products.

Created new sales and marketing pieces, leading to greater product

awareness and market penetration and increasing sales by 10%.

Added new product forming a secondary market niche and diversified the

client pool.

Proactively sought enhancement of company website that increased hits by

nearly 25%.

Penn State Industries, Philadelphia, Pennsylvania 1986 - 1999

Marketing and Advertising Executive

Crafted copy for advertising, marketing and web communications. Provided

trade show support and participated in wholesale and retail sales.

Authored proposals and technical documents; mass-market catalog

contributor; new product developer, supervised product shoots, video

creation and customer service functions.

Added a new product to the mass-market consumer catalog and supported it

with documentation, videos and product photography, resulting in a sales

increase of 8%.

Created effective instructional manuals for multiple catalog products that

were posted as PDFs on the web resulting in a 15% reduction in call-center

questions.

Helped pioneer entry into a new educational market by re-purposing existing

products, developing a new catalog, and targeting trade shows,

resulting in a 20% increase in sales.

ADDITIONAL RELEVANT EXPERIENCE

Advertising account executive and copy writer for Florida's largest ad

agency with major B2B and B2C accounts. Wrote, produced and directed radio

and TV commercials.

Entrepreneur and small business owner; B2B and B2C.

Self-marketed a secondary career in dramatic screenwriting, resulting in

representation by three Hollywood talent agencies and five script options

by independent motion picture producers.

EDUCATION

B.A., Mass Communications (Broadcast & Film), University of Miami, Miami,

FL

PROFESSIONAL DEVELOPMENT

Multiple programs, conferences and seminars relating to copywriting,

trade show design,

website and e-mail enhancement, best practices for writing for

digital media, and

exploring social networking as a new tool in marketing and

advertising.

AFFILIATIONS

Advertising Specialty Institute (ASI)

Dramatists Guild of America

PORTFOLIO

http://www.peterjbartels.carbonmade.com

Contact this candidate