Quality Control Pvt Ltd

*** ******** ******, *** *, Hoffman Estate

Chicago, Illinois 60169

E mail: ****************@*****.***

Phone: 847-***-****

Madhu Mathi Kannan

Profile Highlights

. 2 years experience in media, proven media skills. Have been involved

in various media projects involving media planning, quality control,

media analysis, negotiations and result analysis.

. Excellent client service skills. Effective in supporting customers,

managers and team members in fast-paced environments

. Professional media planner with experience assisting clients with

advertising objectives in line with their goals and budgets

. Hands on experience in media software's (Media Express, IRS and MAP),

Data generation and Analysis.

. Have been part of the core planning team which played a lead role in

launching new product campaigns.

Education

University of Madras (India) 2002-2005

Masters of Art in Mass Communication.

Relevant course: Journalism, Film Making, Advertising and Public Relations

University of Madras ( India) 2005 -2007

Bachelor of Science in Electronic Media

Professional Experience

Lodestar Universal, An IPG company- Chennai, India.

Nov 2007 - Oct 2008

Growth Path

. Joined as a media trainee and got promoted as a media executive

within a short span of 6 months.

Job Profile - Media Executive

. Planned and negotiated national, regional and local Television

channels, radio stations, News Papers, pre-print, package insert, on-

line and in-store promotions. Conducted extensive market and

competitive research.

. Delivered weekly, monthly and quarterly reports and analyses to

executive managers and field staff, detailing costs and results of

media and marketing plans.

Achievement

. Was Part of the core planning team which played a lead role in

launching of Durex Apple, Zest Big Beach and Kohinoor Pink Condoms re-

launch..

R K Swamy BBDO Pvt Ltd,Media Direction - Delhi May '07 -

Oct '07

Designation - Management Trainee

. Performed pre and post evaluation for clients like BSNL, Godfrey

Philips and Hamdard

. Evaluated and compiled a complete report on various radio stations and

recommended their use in media campaigns for various clients.

Internships

The New Indian Express, Chennai

Dec '05 to Jan '06

. Worked in the features, editing and reporting department.

. Wrote several articles out of which three got published.

Sunnetwork - Sun TV,Chennai

Dec '04 to Jan '05

. Had an opportunity to learn and have hands on experience with a

television channel.

. Learned the nuances of production in TV channel.

UTV Software Communication Ltd, Chennai

July'03 and Feb '04

. Provided complete research materials on stunt men and their life

for the southern region of India for a special documentary on Stunt

Man and their life for National Geographic Channel.

. Was the complete in charge for shooting the stunt sequences in

Chennai.

. Co-coordinated the shoot of the documentary in Chennai.

. Worked as a Quality Controller for Disney dubbed animated series

and live series for ToonDisney channel (India).

. In charge of language corrections and sound quality.

. Assisted in day to day operations of the production and in each

aspect of production schedule.

. Provided research materials on classical forms of dance for a dance

show to be aired on Asia net channel.

. Also coordinated the production and shooting of the dance show.

News Today, Chennai

May '03 - July 03

. Was involved in the reporting and editing section

. Did individual reporting and editing of articles

. Wrote several articles and features which got published.

Awards and achievements

. Rank holder in University of Madras in B.Sc.Electronic Media.

. Professional Mohiniyattam dancer (Indian classical dance form of

Kerala).

. Have done several performances all over India and have won awards and

certificates.

. Completed IELTS( International English Language Testing System) test

with band 7.5 score( 7.5= good user)

. Completed first level in French from Alliance Francaise de Madras.

Computer Skills

. Media Planning Software's, Adobe, Photoshop, PageMaker, Image ready,

CorelDraw, Microsoft Word, Excel, PowerPoint and the Internet.

Contact this candidate