Ryan Pennington
Thousand Oaks, CA 805-***-****
**************@*******.*** http://www.linkedin.com/in/ryannpennington
SUMMARY
Over 14 years of experience in digital production management with a passion for creating innovative and engaging
digital experiences. Proven track record leading teams and clients in the strategy and production of digital campaigns,
websites and mobile applications. Experience building cross-discipline teams including project managers, information
architects, designers, animators and developers. Expert at implementing and optimizing digital production processes.
Strong creative and technology background with hands-on experience as both a designer and developer. Extensive
experience working with 3rd party vendors.
CLIENT EXPERIENCE
Extensive digital account and production management experience with major brands across a broad spectrum of
industries including entertainment, technology, electronics, consumer products and automotive.
WORK EXPERIENCE
Director of Online and Creative Project Management
Beachbody, LLC Santa Monica, CA 2010 – Present
Directed online and creative project teams consisting of 30+ producers, designers, developers and information
architects. Provided oversight for all online and print projects including project discovery, strategy, scoping, scheduling,
staffing, production and reporting. Responsible for resource management for online team including both in-house and
external resources.
• Increased company production capacity 40% and eliminated a backlog of 100 projects by comprehensively
revising the project management processes of the corporation and training production staff and business leaders.
• Significantly improved the user-friendliness of internal websites and increased their conversion rates for some
products by as much as 11% by establishing a formal user experience department.
• Increased staff utilization rates 30% by installing resource allocation software and modifying associated
procedures.
Director of Production
BLITZ Santa Monica, CA 2006 – 2010 www.blitzagency.com
Created the production infrastructure to increase efficiencies and promote profitable company growth. Supervised a
staff of 10 project managers that worked with over 40 information architects, designers, animators and developers on
over 100 projects. Worked closely with business development on acquisition of new clients and responsible for
management of the agency pitch process. Worked closely with team leads on client strategy and project concept
development.
• Provided infrastructure and management that led to 40% YoY growth
• Enabled increased margins of 15 to 30% and improved staff efficiencies 20% by installing a series of financial
reporting tools and production procedures
• Minimized staff overhead and enabled the company to effectively scale by establishing a successful outsourcing
program.
Director of Web Production
TLB Creative, Inc. Westlake Village, CA 2003 – 2006
Directed team of designers and developers in the production of large-scale data-driven websites. Responsible for
project scoping, project management, account management and project profitability. Worked closely with business
development on client strategy and project concept development. Responsible for performance evaluations and
mentoring of production staff.
• Reduced operating costs 35% by installing a reusable platform to administer web-based incentive programs
• Worked closely with business development resulting in over $15MM in new accounts
• Achieved 50% increase in online contribution to overall company revenue
Director of Production
Penstone Design, Inc. Los Angeles, CA 2000 – 2003
Developed innovative web-based solutions for a wide range of industries including healthcare, finance, technology and
entertainment. Managed day-to-day operations of production team. Responsible for concept development, client
presentations, project planning, creative direction and project execution.
• Created first-ever drag-and-drop web-based interface for advanced stock trading and analysis
• Increased client base by 35% and reduced production time by 50% by developing a re-usable website platform
Director of Web Development
Goinvest.com Santa Monica, CA 1999 – 2000
Directed web design and development teams in the creation of financial websites and web-based financial tools.
Responsible for implementing and managing production process. Provided team member evaluation, mentoring, art-
direction and code-reviews. Led production team in the strategy, definition and architecture of new tools and services.
• Secured $3MM in new client accounts working closely with business development
• Increased team support capabilities by 50% by developing a suite of customizable financial tools including a
custom markup language allowing for a distributed development network
Art Director / Webmaster
Pleasant Holidays Westlake Village, CA 1997 – 1999
Managed day-to-day operations of the online department. Responsibilities included design, development and
maintenance of the company’s network of websites. Provided creative direction, technical direction as well as hands-on
design and development. Worked closely with business development on acquisition of new partners/clients.
• Re-built online reservations system for Pleasant Holidays making it the first system to provide multi-destination
bookings beating Expedia and Travelocity
• 500% increased revenue from online reservations in first year
• Successfully pitched a co-branded version of Pleasant Holiday’s online reservation system to AAA
EDUCATION
BS Applied Art & Design - California Polytechnic University, San Luis Obispo