bethany leigh kieley _____________________________________
*** ********* ******, *********, ** 07040 .
917-***-**** . ********@*****.***
experience
bliss . sr art director +
trafficking/purchasing & project management
New York, NY . June 2007 - Present
. creation, execution and production for
collateral, merchandising, packaging and web
for 20 spas and
700+ retail doors worldwide
. direct product photography and
retouching
. initiate and complete in-depth cost
analysis within all areas of print purchasing
. communicate directly with vendors to
negotiate costs, and to arrange printing and
shipping of all materials
. solely responsible for reviewing,
revising and approving proofs for all printed
materials
. direct daily project workflow of a 3-
person team, time line and manage print and
web projects from
origination to completetion
. create, implement and enforce
organizational and alignment processes between
departments
. lead a task force to research and
develop environmental strategies and
initiatives
l'oreal USA, matrix professional . global art
director . New York, NY . March 2002 - May
2007
. establish packaging design and packaging
development for over 35 brands in 20 countries
. standardize graphics for product skus
facilitated by freelance designers in
mechanical stage
. create overall design concepts for new
product launches incorporating artwork from
brand advertising
. art direction, design execution to
production for GWP packaging, displays, in-
store and salon merchandising
. direct still life photography and manage
retouching of product and model photography
. collaborate with global creative
director to direct and manage daily project
workflow and 5 person freelance team
. create, implement and enforce
organizational and alignment processes between
departments
communication dynamics international .
designer . Florham Park, NJ . March 2001 -
March 2002
freelance
. packaging, corporate identity, brochure,
retail and presentation design & production
clients include:
Corvette World, Home Loans of PA, Myer's
Appraisers, Disney, Escada, Blanc de Chine,
Sabor, Oliva Catering,
Van Dyks and Doorknob Communications
education
anderson college . Anderson, SC . Bachelor of
Arts, Graphic Design . May 2000
. 3.3 cumulative GPA, 3.5 GPA in major,
graduated with honors
. honors thesis: effects of computers in
design
. intern designer: ThinkInc, Pittsburgh,
PA and Shafer & Huguley Marketing Services,
Greenville, SC
skills
. advanced experience in Adobe Photoshop
CS5, Adobe Illustrator CS5, InDesign CS5 and
QuarkXPress
. advanced experience in Microsoft Word,
Microsoft Excel and PowerPoint
. experience in DreamWeaver and HTML
Portfolio and references available upon request.