Design Marketing

Rick Moser

Creative Director Designer Copywriter

*** ****** ****** **. *******, IL 60174 847-***-**** mobile *****@***********.***

Executive Summary

A seasoned pro in creating, implementing and managing B2B and B2C marketing communications and

branding. Tangible success in growing clients’ brand value, customer experience and sales through the

creation of award-winning branding, digital and print campaigns. Highly skilled in leading creative teams

and collaborating with client-side marketing stakeholders. A strategic, big-picture thinker.

Accomplishments

See my 7 client Success Stories (with testimonials) and online portfolio at www.moserdesign.com.

Consulting

> Collaborating with marketing and product managers during strategic planning

> Developing creative briefs, needs assessments, design parameters and objectives

> Developing effective production processes and approval procedures

> Presenting design concepts to senior management and stakeholders

> Serving as account manager and liaison for key clients

Creative Direction and Design

> Exceptional concepting and design skills while working within project guidelines

> Strong knowledge of integrated, strategic marketing communications principles

> Creating and maintaining design standards across multi-media customer touch points

> Directing and leading designers, copywriters, web developers, animators and video producers

> Designing websites, user interfaces and shopping carts

> Designing e-newsletters and e-mail based promotions

> Designing catalogs, brochures, direct mail post cards and flyers

> Designing packaging and point of purchase displays

> Designing trade show exhibits and graphics

> Storyboarding and directing videos, animations and still photo shoots

Copywriting

> Key messaging

> Keyword-rich website content

> Product/service naming and tag lines

> E-newsletter and direct mail content

> Packaging

> Print advertising and brochures

> Trade show displays

> Videos and animations

> Social media

Client Experience

Elgin Sweeper Awana Clubs

Pratt & Lambert

Fortune Brands Community Crisis Center

Precision Twist Drill

Home Depot Delnor

Seigle’s

Intermatic Provena Mercy Center

Vactor

Kmart United Way

W.W. Grainger

Rick Moser

725 Cutler Street St. Charles, IL 60174 847-***-**** mobile *****@***********.***

Professional Experience

Creative Director 2001–2010

WideSpark, St. Charles IL (Branding & Marketing Communications Design Firm)

Direct the creative process for multi-disciplinary team of 8 designers. Manage multiple client relationships in

order to produce all branding, websites, advertising, packaging, signage, collateral and promotions.

> Reconfigured and rebranded the firm as WideSpark for new web media emphasis (formerly MoserDesign)

> Directed the design of new branding, websites, print collateral, packaging, point of purchase displays,

promotions, signage and fundraising campaign graphics for clients

> Directed the development of new website design and animation service line and design processes

> Consulted with key clients and their marketing managers/internal graphics staff

> Interviewed all new hires and conducted employee evaluations

Creative Director 1988–2001

MoserDesign, Geneva IL (Branding & Marketing Communications Design Firm)

Directed the creative process for team of 6 designers. Managed multiple client relationships in order to

produce all advertising, packaging, signage, collateral, websites and promotions.

> Developed and grew the firm from one employee with local clients to 10 employees w/ national clients

> Directed the design of new print collateral, packaging, point of purchase displays, promotions and signage

> Directed the purchase and implementation of new Macintosh computer design environment

> Consulted with key clients and their marketing managers/internal graphics staff

Graphic Designer 1985–1988

Schaefer Associates, Oak Brook IL (Retail interior and signage design firm)

> Developed all interior and exterior signage design and specifications for clients

> Designed custom logos for branded departments

> Collaborated with interior designers and construction detail draftsmen

> Designed integrated retail packaging, display graphics and print collateral

Software Expertise

Adobe Creative Suite

Microsoft Office

Education

BS, Graphic Arts/Visual Communications; Northern Illinois University, DeKalb IL

MFA, Design - New Media; Northern Illinois University, DeKalb IL Expected 2014

Memberships

AIGA The Professional Association for Design

Hobbies

References

Professional and personal references Bicycling, hiking, kayaking, painting,

available upon request volunteering, photography

Contact this candidate