Henry P. Fuerte
***@*****.***
San Francisco, CA 94110
SUMMARY
. 11 years experience in UI/Graphic/Web Design, Graphic and Web and
Rich Media Development
. Experience includes GUI design, information architecture with focus
on information architecture and interactive projects: web application
design, personas, task flows, and usability testing.
. Client list includes Fortune 500 companies such as Visa, Gap Inc.,
PG&E and Bank of America
. Technical proficiency includes HTML (prototyping), Photoshop,
Illustrator Dreamweaver, CSS, Javascript (intermediate), CVS and CMS tools
TECHNICAL SKILLS
Graphic Software: Adobe PhotoShop CS5.5, Adobe Illustrator CS5.5 Adobe
Acrobat 9.0,
Adobe InDesign CS5, iRise 8.7.1, MS Office Suite, MS Project, Omnigraffle
5.5, Visio 9.
Web/Rich Media Software: Adobe After Effects 5.x, Adobe Premiere 6.x, Avid
Media 100, BBedit 9.X, Captivate, CVS Content Management Tool, Documentum
Content Management Tool, Dreamweaver 4./5.x, DigiDesign Pro Tools, DVD
Studio Pro, Flash CS 4, (Intermediate Actionscript 2.0), Final Cut Pro 5,
Fireworks, Homesite 5, HTML 4.0/3.2, XHTML, XML, CSS, Javascript,
Unix/Linux, Interwoven Teamsite, Media Cleaner Pro, Sharepoint, Wordpress
3.1.3.
EXPERIENCE - Project based Consulting/Contractor roles
RecipPeeps Inc., a Start-up. 1/2011
- 6/2011
Senior UX Designer/Irise Studio Visual Prototyper
San Francisco, Ca
. Conduct weekly creative brainstorming sessions involving complex user
experience/interaction design
methodologies for RecipPeeps.com.
. Implement design/business requirements into iRise pages, using object-
oriented widgets via
iRise best prototyping practices.
. Prototype individual registration, mobile app, and global and local
navigation pages.
. Create portable iDoc application simulations including multiple flows,
simulated business data and
business logic to ensure the interactive simulation is representative of
the business requirements and
information gathering process.
. Gather and analyze client goals, user needs and web site requirements.
Fifth International 2/2008 -
12/2010
UX Designer San Francisco, Ca
. Recently completed a consultancy for a Mobile Marketing start-up
designing their Web Marketing
Wizard user interface.
. Conducted usability interviews using paper prototypes, gathered
information for assessment for
Stakeholders as well as usability analysis and testing, including Web
2.0 technologies.
. Implemented and iterated on feedback from users while creating low
fidelity prototypes via
Powerpoint.
. Gather and analyze client goals, user needs and web site requirements.
. Implement and develop functional specs (wire frames) and micro sites
based on web site
assessment while collaborating with visual designers, copywriter,
engineering, and strategy.
Bank of America 7/2007 -
12/2007
Interaction Designer San
Francisco, Ca
. Gather each project's business requirements from product and segment
representatives
. Determine optimal implementation strategy via research and usability
testing
. Define user needs by conducting task-focused analysis
. Draft high-level information flows and navigation systems
. Create conceptual designs focused on maximum innovation
. Develop detailed page schematics
. Determine technology needs for initiatives by working closely with a
development team
. Ensure look & feel of initiatives supports user experience by working
with visual designers
. Facilitate development of product prototypes for usability testing and
proof-of-concept purposes
. Help define methodology for usability tests, assist with testing walk
through, and contribute to reports.
. Present design solutions to business representatives and other
stakeholders
Universal Electronics Inc. 4/2007
- 7/2007
UI Designer San Mateo, Ca
. Gather and analyze client goals, user needs (personas), and web site
requirements as per business
requirement document.
. Implement and develop user interface for web based consumer application
for a consumer electronic device.
. Test and validate web prototype user experience through usability
testing.
Modem Media Inc. 1/2007 - 3/2007
Information Architect San
Francisco, Ca
. Gather and analyze client goals, user needs and web site requirements.
. Implement and develop functional specs (wireframes) and micro-sites based
on web site assessment
while collaborating with visual designers, copywriter, engineering, and
strategy.
. Ensure look and feel/branding supports user needs through usability
testing.
Zoom Systems Inc. 8/2006 -
12/2006
UI Designer San Francisco, Ca
. Design User Interfaces for State-of-the-Art online stores for various
consumer products.
. Iterative design process upon client approval build out of all assets:
buttons, product shots, flash components, etc.
. Upload to Merchandise server for testing and hand off to Operations for
final implementation.
GAP Inc. 10/2005 -
6/2006
Web Designer San Bruno, Ca
. Create, modify, and implement web based Point of Sale instructional
training for U.S, Puerto Rico, and Canada.
. Modified and created lesson plans as well as web graphics for existing
and new lesson categories using CSS, Dreamweaver MX and Adobe Photoshop.
Modified complex JavaScript using Dreamweaver MX and Coursebuilder, an MX
course building extension.
. Performed requested changes as per instructional designer as well as
Quality Assurance for approximately 600 web pages.
Visa Inc. 08/2005 -
10/2005
UI Designer Foster City,
Ca
. Complete re-design of Network and Open Systems, a Visa Intranet as per
Insite Publishing, Visa's internal web site guideline department, and
Senior Marketing Executives.
. Implemented User Interface/Information Architecture navigation schemes as
per client request with strict adherence to Insite web site guidelines,
color, CSS, JavaScript, graphic, and interactive usage.
. Implemented/created graphic compositions for consideration and approval.
. Nomenclature modification of directory structure/web pages to current
specification.
. Created web pages as per approved composition. Managed South East Asian
offshore web development team for web updates.
California State Automobile Association, Inc.
6/2005 - 8/2005
Visual Designer San
Francisco, Ca
. Create, implement, and test Flash Training Demo Modules for CSAA Auto
Training Call Receivers.
. Built car components/assets for Training Demo: engine, battery, starter,
transmissions, wheels etc.
. Implemented interactivity and animation for processes of how a car works.
Gauger and Associates / Gumas Advertising 4/2005
- 5/2005
Web Production Artist San
Francisco, Ca
. Web site production and maintenance and implemented web changes as per
the Web Producers using Interwoven Teamsite.
True North Inc. 1/2005 -
3/2005
Flash Production Artist San
Francisco, Ca
. Implement complex changes of Flash promotional banners for high profile
Media companies.
. Integrate complex Flash media components into Flash promotional banners.
. Re-engineer Actionscript 2.0 for new Flash banners.
Frankel 09/2004 -
12/2004
Web Production Artist San
Francisco, Ca
. Created/modified web templates for Dreyer's 2005 products website.
. Hand coded HTML with implementation and integration of with strict
adherence to content style/layout CSS throughout the 140+ pages.
. Uploaded/updated web pages using CVS content management Unix based tool.
Implemented Interwoven Teamsite for content management.
. Tracked assigned QA bugs through Mercury's Test Director and implemented
changes.
OUR Media 2/2003 -8/2004 (part-
time)
Freelance Visual Designer San
Francisco, Ca
. Brainstormed, created and collaborated with local client for design
concepts, web-collateral, and final compositions.
. Designed user interface, information architecture, and logo
. Wire framed user flow and page diagrams using Visio and FrontPage.
. Implement final compositions as per client instruction/layout with
consultant input for optimal aesthetic/technical display.
Here2Listen Inc. 2/2001 -
6/2001
Interactive Designer San
Mateo, Ca
. Through HTML coding, integrated rich media elements into cohesive web
page presentation/layout.
. Solved aesthetic/technical integration of interactive elements such as
flash/streaming video/audio in web projects.
. Captured video clips from DVD camera: created/modified web graphics for
integration.
. Software usage includes Final Cut Pro, Flash 4/5, PhotoShop 6.0,
Fireworks, Illustrator 8, Windows Media player, QuickTime, and other
related software when needed.
Webvan Group Inc. 8/2000 -
12/2000
Web Producer/Designer Foster
City, Ca
. Managed Webvan e-commerce subsites such as Electronics, Toys, and Special
Sections.
. Created and modified web graphics and graphic templates.
. Wire framed user flow experience on new Webvan subsites using PowerPoint.
. Hand coded HTML pages and optimized graphics for web usage.
. Created Webvan tutorial for redesigned Webvan web site.
Unexplored, Inc. 3/2000 -
8/2000
Interactive Production Artist San
Francisco, Ca
. Website development through hand-coded HTML and tools such as BBedit,
PhotoShop/Imageready, Flash 4, and streaming audio/video.
. Integrated BEALogic Portal within design/production of web pages.
. Managed work flow and scheduled milestones with the design and
engineering for backend integration. Produced PowerPoint slides when needed
for various projects.
Pacific Gas & Electric, Inc. 8/1999
- 12/1999
Web Project Manager San
Francisco, Ca
. From conception to completion produced internet and intranet web
projects. Developed and implemented project schedule, budget, and
resources.
. Development of taxonomies, indexes, and metadata standards for structured
and unstructured data models and wire framed and implemented user flow and
page diagrams using Visio consistent with PG&E style guide.
. Created and modified flash/web graphics/HTML pages for www.pge.com and
www.pgecorp.com using PhotoShop, Flash 4, Fireworks, HTML, BBedit,
Homesite, Frontpage, Illustrator 8, and other tools for web projects.
. Created and modified CBT based training modules using Authorware,
RoboDemo and Flash.
. Used Interwoven Teamsite to maintain integrity of web pages.
Technology Education Network/Kauzmic Communications
1/1999 - 8/1999
Digital Video Application Specialist
Hayward, Ca
. Captured, encoded and edited video for aesthetic look and resolution,
uploaded videos to remote server using PC Anywhere, distributed videos to
appropriate directory structure, and tested video for aesthetic look and
quality.
Visa / Bank of America 1996-1998
Web UI Designer Foster
City/Concord, Ca
. Created and implemented User Interface designs for Visa USA intranet web
sites.
. Gathered and designed user cases for UI requirements. Prototyped UI
designs using: Visio, Adobe Photoshop, and Adobe Illustrator, Flash,
PowerPoint, and Visual Interdev. Hand coded prototyped UI designs using
BBEdit (Visa) and Homesite (Bank of America).
. Performed QA on various sections along with QA team; Implemented web
style guide adherence.
EDUCATION
San Francisco State University, San Francisco, CA
Bachelor of Arts, Film Production Emphasis 1993
URLS Information Architect Projects:
Irise Studio Visual Prototypes
(contact Ben Luke, CEO RecipPeeps for reference/project
samples.)
*******@**********.***, 904-***-**** cell
This a partial list of projects.
Visual Information Design:
Web Pricing App:
http://phat6.org/wires/analyze_impact_01.07.jpg
http://phat6.org/wires/set_strategy_01.07.jpp
http://phat6.org/wires/set_strategy_popup_01.07.jpg
http://phat6.org/wires/set_strategy_popup_01.07.jpg
Information Architect Projects: (Wireframes)
Mobile Web App
http://www.phat6.org/wires/UI_final.pdf
Bank of America:
http://www.phat6.org/wires/tools_v0_5.pdf
http://www.phat6.org/wires/UST_v2_82.pdf
Modem Media/Superpages UI work:
http://www.phat6.org/wires/SP_Wires_FullSet_V01.pdf
http://www.phat6.org/wires/superpages_scenarios.ppt
Logo Designs
http://www.phat6.org/ourmedia/logos/OM.gif
http://www.phat6.org/ourmedia/logos/OM_2.gif
http://www.phat6.org/ourmedia/logos/OM_3.gif
pHatRoOtS mUsIc (educational site for children
Prototype v. alpha.)
http://www.phat6.org/prm/prm_main.html
http://www.phat6.org/prm/prm_timeline.html
Streaming Video
http://www.phat6.org/video/final_voyage.mov
Photoshop/AfterEffects movie
Shockwave/Flash
1 True North
http://www.phat6.org/shock/tn/9329_728x90.html
http://www.phat6.org/shock/tn/9343_250x250_uA.html
http://www.phat6.org/shock/tn/9350_728x90_uA.html