Marketing Sales

BRYAN S. LIU

+1-626-***-**** **********@*****.*** 1617 S El Molino, Pasadena, CA, USA

EXPERIENCE

STAYEDEN, Bangkok, Thailand

Co-Founder, COO Jun. 2014 – Dec. 2014

• Co-founded a 20-room vacation rental properties in Bangkok, Thailand. Led marketing and customer acquisition

and managed daily operation. Built website and online community presence through social media.

DEERE & COMPANY, Beijing, China

Tactical Marketing Planning Manager Jun. 2012 – May 2014

• Developed and implemented China tractor go-to-market strategies, involving scanning market needs, collecting

competitor intelligence, formulating marketing promotion roadmaps, managing channel partnerships, and

supporting sales execution; efforts delivered 50mn USD sales growth

• Planned and executed online and offline marketing campaign to drive retail demand. Launched roadshows,

seminars, tradeshows, loyalty programs, and social-media marketing programs

• Implemented business intelligence process and drove analysis of sales performance and marketing effectiveness;

optimized marketing processes and improved marketing spending effectiveness by 40%

• Set up China’s marketing processes for launching new products, managing dealership marketing execution, and

conducting internal cross-function collaboration effort

• Led due diligence process on M&A deals; evaluated target’s distribution and product value and built revenue

valuation models

Strategic Marketing Intern Jun. 2011 – Sept. 2011

• Delivered and pitched business case for localization of import equipment that led to first year revenue of $5mn

• Designed and implemented a new business process that improve accuracy of forecasting and budgeting

CTRIP.COM, Shanghai, China

Marketing Intern May 2011 – Jul. 2011

• Conducted customer air-travel and hotel booking pattern analysis for Ctrip’s English Website Department

GENERAL ELECTRIC COMPANY, Shanghai, China

Student Consultant Mar. 2011 – Jul. 2011

• Developed market analysis and go-to-market strategies for GE Digital Energy’s Smallworld geospatial software

• Interviewed government official, industry insider, and academics to gain China market insights

TTM TECHNOLOGIES, Santa Ana, CA

Software Engineer May 2007 - May 2010

• Designed automation programs to optimize business processes and factory CAD operations. Planned and

implemented large scale system revamp project that improved manufacturing data accuracy by 95%

• Led three engineers and redesigned UI for quality control algorithms and automated CAD programs

EDUCATION

CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL, Shanghai, China Aug. 2010 – Apr. 2012

Masters of Business Administration

• VP of Fundraising for INNOVATEChina 2011 Case Competition and raised 300,000 RMB from corporates

• GMAT: 740

UNIVERSITY OF CALIFORNIA IRVINE, Irvine, CA, USA Sept. 2003 – Jun. 2007

Bachelor of Science in Electrical Engineering and Computer Science

• Recipient of Chancellor’s Scholarship Award

ADDITIONAL INFORMATION

• Volunteering: Led college and MBA classmates to visit orphanages and teach English at migrant schools

• Language: Native in English; native in Mandarin and written Chinese (simplified and traditional)

• Hobbies: Improv, dance, basketball, and backpacking in foreign countries and experiencing local cultures

• Passed CFA Level 1 Exam

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