Sales Manager

JOSE RAUL PEREZ

***** ** **** ***** 516-***-****

Pembroke Pines, FL 33028 *****************@*****.***

PROFILE

Successful, high-capacity leadership experience as a Creative Marketer,

Change Agent, Product Champion and Team Mentor in new business development,

strategic planning and timely execution of large-scale marketing campaigns

in fast-paced global publishing, TV, music and E-commerce market spaces.

Widely recognized as a cross-cultural pioneer in online media platforms,

magazine venues and music services sectors. Expertise in CRM solutions,

consumer insights, supplier & distributor relations, multicultural

marketing, and integration of innovative enterprise solutions.

> Results-driven business growth driver, industry expert and cross-

discipline decision-maker in connecting consumers with content,

developing and launching targeted products, offer and pricing strategies,

creating web and social marketing tools and continually expanding market

awareness for world-class organizations.

> Highly skilled in large-scale general management functions encompassing

market research, competitive analysis, partnership building, editorial,

sales, and operational streamlining within matrixed organizations.

> Profitable design and implementation of successful product introduction

strategies, marketing and pricing and the development of high-impact and

profit-building strategic plans for mass and targeted markets in the US,

Puerto Rico, Mexico and territories in Asia, Europe and Latin America.

> Confident and effective hiring, management, motivation, deployment and

development of top-notch talent at corporate, staff, call center and

field levels.

> Self-motivated to drive organizational expansion, achieve top brand

performance, penetrate competitive global markets, ensure optimal

customer satisfaction and meet aggressive business objectives.

> Multi-tasking talents in C-suite relationship building, team leadership,

organization, needs analysis, process improvements and attention to

detail in time-sensitive situations.

> Extensive exposure to cross-cultural dynamics and international business

practices, particularly in Latin America, Asia, Europe and North America.

Fluent in Spanish and English.

AREAS OF EXPERTISE

New Business Development ? Business Unit Operations ? Supplier &

Distributor Management ? New Product Launches ? Direct Marketing ? E-

Commerce ? Multinational Team Leadership ? Enterprise Troubleshooting ?

Organizational Streamlining ? Deal Negotiations ? Multi-Year Business Plans

? Client Relations ? Account Retention ? Consumer Insights ? Data Mining ?

Territory Development ? P&L/Budgeting ? Media Buying ? International

Business ? Brand Extensions ? Applications Development Social Media and

Emerging Technologies ? Analysis, Offer and Pricing Tactics ? Recognized

Product Evangelist, Thought Leader & Point-of-Contact for Hispanic markets.

EMPLOYMENT & ACCOMPLISHMENTS

Time Inc. / Time Warner Inc., New York, NY 2002 - 2011

Vice President - Consumer Marketing

Effectively managed a multi-functional group of 12 managers, over 50

indirect reports and $15 million expense budget in a matrix organization.

Generated $25 million in yearly revenue for the world's largest magazine

publisher with $1 billion in annual revenue. Utilized expertise in P&L,

rate base management, subscriber acquisition & retention, market research,

consumer insights and sales cross multiple channels and platforms.

Coordinated bi-annual audits for each product, including People en Espa ol,

All You, Teen People, Health and This Old House.

> Dramatically enhanced retail sales and paid circulation for Health,

People en Espa ol and All You magazines.

> Oversaw the corporate partnership with Amazon.com that represented $20

million in annual sales across 23 brands; grew sales by 500% in only 1

year.

> Spearheaded all Hispanic market efforts and serve as the go-to market

evangelist for this sector.

> Achieved a 68% lift in new business and renewal response within Latin

American segments through innovative packaging, promotions and direct

marketing efforts.

> Recipient of the "GOLD Medal for Partnership Innovation" from Audience

Development Magazine in 2007.

> Earned the "Andrew Heiskell Award" for community service in 2005 - Time

Warner's highest honor.

> Selected to represent Time Warner as a Board of Directors member at Safe

Horizon Inc.

JOSE RAUL PEREZ Page Two

Brand Builders Consultants, Yonkers, NY 1998 - 2002

Principal

Founded and rapidly grew this company to provide a full array of business

consulting services, marketing strategies and enterprise solutions for blue-

chip clients. Prepared market analyses, gathered data, reviewed consumer

research, assessed market trends and implemented program to drive business

unit growth. Extended business models across a variety of platforms,

including retail, online, partnerships and direct-to-consumer programs.

> Expanded video sales by 25% for National Geographic; also

grew international product offerings by 50% for Time Life

Music.

> Piloted the design and introduction of merchandising efforts

for a full-fledged E-commerce operation for Beliefnet.com

that encompassed over 100,000 skus.

> Conceived and delivered "Cuban Time: A Celebration of Cuban

Life in America" for publication in 10/2001.

The Reader's Digest Association, New York, NY 1995 - 1998

Vice President - Global Product Development

In charge of managing a team of 17 US staff and 200+ cross-discipline

indirect reports worldwide in driving $450 million in annual revenue for

the Books & Home Entertainment group for this $4 billion multinational

publisher of a wide range of entertainment products. Negotiated licensing

agreements, acquired masters and forged business partnerships with music

labels, publishers, artists and repertoire owners.

> Improved this division's profit contribution by $10 million

through extensive cost savings, expanded media

configurations, growing wholly-owned base of digital

recordings and expanding in more countries in Asia, Europe

and Latin America.

> Increased "other income" profits by 1,000% by opening up new

revenue streams in retail, special market and sublicensing

segments.

> Personally built positive relationships with veteran

recording artists; expanded repertoire list by 400%.

> Created and supported tie-ins for charitable organizations

that delivered over $1.5 million in contributions.

> Earned Gold and Platinum certification through the National

Association of Recording Merchandisers (NARM) with a

portfolio of over 100 products.

PREVIOUS EXPERIENCE

? Held key management positions with Time Inc. and Music Sound

Exchange, a Time Warner/SONY company, including Vice President -

Marketing, Circulation Director, DRTV Manager, Direct Mail Manager and

Fulfillment Manager.

? Succeeded in growing revenue to $100 million through over 3 million

customers 2 year ahead of plan for Music Sound Exchange.

? Designed and launched a cutting-edge TV campaign with media buy for

Atlantic Record's "Led Zeppelin," seeing 150,000 units, driving over $4

million in incremental revenue and generating over $18 million in media

impressions at only 20% the cost.

? Worked with such world-class publications as Time International,

Sports Illustrated, People Weekly and several leading Times Mirror

magazines.

? Named "Marketer of the Year" by Time Inc. for driving record-setting

TV campaigns for Sports Illustrated.

EDUCATION

University of Pennsylvania, Philadelphia, PA

B.A. Degree in Psychology and Consumer Behavior

- GPA: 3.65/4.0; graduated Magna cum Laude.

- Recipient of a full academic scholarship covering 100% of college

expenses.

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