LETICIA BARAJAS
Experience
Senior Manager, Visual Merchandising Kids - Old Navy/GAP Inc
April 2011 – Present
Responsible for the development of seasonal merchandising strategies, supporting cross
functional business initiatives and the development and growth of direct reports.
//
Manager, Visual Merchandising - lucy/VF Corporation
January 2007 – April 2011
Responsible for the management and design of all visual presentations and branded
store environment efforts.
Accomplishments:
Elevated and expanded in-store presentations and marketing efforts
New Store Prototype Development
Lead In-Store Consumer Insight Efforts
Developed and streamlined departmental process
Developed comprehensive visual and product training communication tools
Elevated visual consistency and store standards discipline across the chain
Supported rapid growth efforts, taking lucy from a 20 to 64 store chain
//
Training Store Manager - lucy
June 2005 – January 2007
Brand ambassador and business leader, responsible for all aspects of operating and
maintaining a profitable and brand authentic storefront as well as the training and
development of new lucy store managers.
Accomplishments:
Top 5 volume store
Recruited and developed top notch talent
Bench leveraged for future growth opportunity within district and corporate headquarters
Trained and on-boarded future store leaders as well as corporate headquarter new hires
Contributed to the development of store manager training and customer service/selling models //
//
Education
Portland State University BA, Graphic Design
Design Internship: Sockeye Creative
//
Skills
Adobe Design Suite
InDesign, Illustrator, Photoshop
Microsoft Office
Word, Excel, Powerpoint
//
415-***-**** // 555 Belvedere Apt B, San Francisco CA // *******.*******@*****.***