Sales Manager

ALISA FENNELL

**** ********* *****

San Ramon, CA94583

*********@***.***

925-***-**** Home

925-***-**** cell

Summary of Qualifications

• 10 years experience in technology in Regional Sales Management working with System

Integrators, Value-added resellers (VARs), and Full Solution Providers.

• Experience in Bandwidth Management and Licensing, Hardware, Software, Storage,

Internet and Telecommunications in sales management, channel management, business

development, direct sales, national accounts, and product marketing roles.

• Recognized by AT&T as Top Producer in 2000 and 2001 – Channel Champions Club; #1 in

country in October 2001; ended year as #2 in nation.

Professional Experience

PAETEC (January 2010 Present)

Channel Manager for Northern CA partners selling Allworx HW, Pinnacle SW, Security and IP

based products as well as Cloud Computing supporting SaaS and Iaas.

Allot: Consultant Bandwidth Management Corp- (October 2007- December 2009) San

Ramon,

Enterprise Channel Sales Manager and Strategy Consulting for Partners selling Deep Packet

Inspection(HW & SW) to Education, Government and Fortune 500 accounts west of the

Mississippi who experience congested networks. Responsibilities include partner identification,

recruitment, development, and management. Complex Enterprise Solutions include

evaluations and web presentations to close deals. Additional responsibilities include

development of a strong marketing strategy and Recruitment of new partners.

EMC Corporation (July 2006 – October 2007) –position moved to Roseville

Pleasanton, CA

Regional Sales Manager: Responsibilities include: driving new storage revenue in data

center and virtualization with the Channel through registrations, product and solution training

for 20 partners as well as coordination of partner relationships with direct sales force in order to

minimize channel conflict. Additional responsibilities include: Management of Sales pipeline,

accurately forecasting monthly business goals and management of Partner business plans.

Results: Over achievement of sales quota.

Consultant (April 2002 – June 2005)

Hong Kong Telecom and Start Up

Regional Channel Director-International Experience

• Responsible for establishing and developing a U.S. Channel for an Asia-focused company.

Worked to develop a U.S. website and selected U.S Marketing Firms while attempting to

increase company exposure in the United States.

• Interviewed and recruited an indirect sales force for the U.S. market in order to grow the

sales channel.

• Facilitated contract negotiations with Partner and Legal Counsel based in Hong Kong.

Alisa Fennell

• Established, from the ground up, a program to train and educate Channel Partners in order

to achieve sales goals.

AT&T (August 1995 – April 2002) San Francisco, CA

Regional Channel Manager/Director, 2001 – 2002

• Managed a team of ten Channel Sales Managers for 13 western states.

• Responsible for revenue attainment per agent per month set with Business Forecasts.

Averaged 10-15 agents per channel manager.

• Top performer, exceeded revenue expectations.

• Drive Joint programs with Cisco partners

Channel Sales Manager, 1999 – 2000

• Managed forty agents in various Western States from products and services that included

Voice, Data, Managed Services/Hosting, and Internet Services.

• Coordinated approval process to identify and recruit Channel partners consisting of System

Integrators, Value-Added Resellers (VARs), and Full Solution Providers.

• Territory started with $500,000 quota first year in 1999, $650,000 attainment; and by third

year $26 Million in revenue and #1 in Producer in Nation.

o Facilitated training for agents to enhance product skills

o Set Sales Goals for Partners

o Managed Channel Conflict with Direct Sales Branches

o Forecasted and Managed Funnel for Channel Sales

o Created Marketing Programs for Channel partners and coordinated use of MDF

funds.

Branch Sales Manager, 1998 – 1999

• Managed a team of ten direct sales representatives for the sale of voice, data and Internet

and Managed Services products and services.

• Consistently achieved quota attending multiple sales clubs.

Account Manager, 1995 – 1997

• Responsible for the sale of voice and data products and services to middle market

customers in the Bay Area. Focus on Major and National accounts.

• Strong performer who consistently exceeded quota.

EDUCATION

University California Davis

Bachelors Degree in Economics,

Alisa Fennell

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