Sales Marketing

Links

Graduated with Department Honors (Drama) and University Distinction

Education

Assistant Account Executive

Experience

Summary

Interests

BA, English Literature and Drama (Double Major) – 2007

Account Supervisor

Rauxa, San Francisco, CA (www.rauxa.com)

Amanda Felson

************@*****.*** – 650-***-**** – Dual Citizen (US/UK)

810 Jones Street, Apt. 205, San Francisco, CA 94105

Though I’ve always loved language for its evocative, persuasive power, my experience as a marketer has

taught me that the most effective way to harness that power is through sound targeting. CPA, Incremental Lift

and ROI are more than buzzwords: they are terms that hold me accountable and define my marketing success.

I want to be part of a team that believes, as I do in the simple power of hitting a consumer with the right

message, at exactly the right time, with content that enhances rather than distracts from their overall

engagement experience.

August 2009 – Present

Account Services and Digital Marketing lead for consumer tech and financial services clients. Expertise

includes email and social media marketing, event planning and management, acquisition campaigns and

CRM/customer lifecycle communications.

Lead account strategy and drive agency sales for Rauxa’s Logitech, McAfee, Intuit Small Business

and Bank of the West accounts

Grew agency revenue from $150k to $600k within first year of assuming sales responsibilities for

assigned accounts

Founding member of Rauxa’s digital marketing and consumer technology practice group

Promoted twice within 9 months of joining Rauxa

Allison & Partners, San Francisco, CA (www.allisonpr.com)

February 2008 – July 2009

Coordinated community and media outreach for nonprofits and financial services clients as part of Allison &

Partners’ Social Impact and Professional Services groups.

Client media placements included The New York Times, Kiplinger’s, Forbes.com and cover story of

the San Francisco Business Times’ Annual Giving Guide

Named company wide “Rising Star” in December 2009, the first month of the reward’s offering

Clients included Spare the Air, Goldman Environmental Prize, Addison Avenue Federal Credit Union,

Goodwin Procter, LLC, Sherwood Design Engineers

Stanford University, Stanford, CA

Consumer technology, social media and mobile marketing, theatre, fiction, travel, learning to be a less terrible

cook, and bikram yoga

amandafel.yelp.com / facebook.com/amandafelson / pinterest.com/iamfelsie

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