Sales Marketing

RICHARD ABRAMS

**** *** ***** ****

Lancaster, PA 17601

Phone: 717-***-****

Email: *******@*******.***

SUMMARY

Over 25 years of consultative sales and marketing experience, ranging from

regional advertising agencies to national media companies. I have managed

key multimillion dollar accounts and since 2002 have excelled in New

Business Development with a heavy concentration in Digital Marketing.

CORE COMPETENCIES/AREAS OF EXPERTISE

* New Business Development

* Key Account Management

* Consultative Selling C-Level Executives

* Proven record of continually increasing sales and market share

* Exceeding Recommended Revenue Budgets

* Specialized experience in digital advertising and marketing

* Search Engine Marketing and Search Engine Optimization

PROFESSIONAL EXPERIENCE

COMPLEAT RESTORATIONS 2014-Present

Marketing Director/Director of New Business Development

Compleat Restorations is the oldest disaster recovery company in central PA

. Lead marketing team of four, including three outside sales

representatives

. Developed new branding and image campaign

. Maintain a comprehensive annual marketing plan and advertising budget

. Oversee the development of internal and external marketing materials,

including online display, pay-per-click, SEO, print and broadcast ads.

. Direct external agencies to upgrade digital marketing strategy and

tools, including website, social media and advertising.

COMCAST/NBC UNIVERSAL, Harrisburg, PA 2013-2014

Senior Regional Major Account Executive

Comcast/NBC Universal is the largest media company in the world

. Ranked #1 in the central Pennsylvania region in Total New Business

Dollar Sales

for 2014 YTD

. Responsible for maintaining and increasing a portfolio of $1.25

million in annual standing revenue

. Senior Account Executive on major regional accounts including Capital

Blue Cross and Hershey Entertainment & Resorts

HIBU MEDIA, Mount Joy, PA 2005-2013

Senior Account Executive/Team Leader

Hibu Media is one of the country's leading Digital Marketing firms and

publisher of Yellow Book USA. Responsible for maintaining and increasing

a portfolio of $800,000 in revenue

. Promoted to Senior Account Executive Jan. 2011-managed 6 Junior Acct .

Executives

. President's Club recipient 2007 & 2010

. Ranked #1 in Total Sales in the Mount Joy/Hanover PA office March 2013

. Ranked #1 in Digital Media New Sales & Dollars 2008-2013

. Ranked #1 in Direct Mail Sales Dec. 2013

. Ranked #1 in New Business Dollars Dec. 2012

. Ranked #2 in New Business Dollars May, 2013

. 9.2% Net Gain YTD 2013

WEBER ADVERTISING & MARKETING, Lancaster, PA 2002-2005

Weber Advertising is a $3 million regional marketing agency based in

Lancaster, PA.

New Business/Creative Director

. Doubled agency billings from $1.5 million to over $3 million from

February 02-June '04

. Led all agency new business presentations; developed all creative

advertising

ABRAMS ADSOLUTIONS, Lititz, PA 1994-2001

Marketing Consultant

Sole proprietorship created to deliver cost effective advertising and

marketing programs

OGILVY & MATHER, New York, NY 1984-1994

Junior Copywriter

Worked on national accounts including General Foods and American Express

EDUCATION

*B.S., Advertising - University of Florida, Gainesville, FL

SPECIAL TRAINING & MEMBERSHIPS

* Public Speaking

* Management Training

* Member Direct Marketing Association

* Google Red Belt Certification

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