Sales Marketing

{

p: * **.***.**** e : j ***********@*****.***

JOhN KENNERty M arketing Strategist a : 1 6833 H awkridge Rd, Lithia, FL 3 3547

w : l inkedin.com/in/johnkennerty

P ROFESSIONAL EXPERIENCE

• 12+ years of marketing development for various brands

• Extensive multi-channel, direct marketing, branding and communications experience

• Experienced content marketer, social media marketer and local search strategist

• Research, analysis and evaluation of customer information

• New customer acquisition and new business development

• MBA, Masters of Business Administration 2004

• Google Ad Words Certified

• Inbound Marketing Certified

EmPLOymENt

Co-Founder and Principal Exo Creative, Tampa, FL 2010- present

Exo Creative is a full-service brand strategy and design agency working with clients to concept

their brand identities and provide them with complete marketing solutions.

• Manage multi-channel marketing campaigns on behalf of clients to drive overall business development

• Design and develop social media strategies to foster brand presence, create relationships and convert

those relationships to sales

• Market research, analysis and copywriting: experienced copywriter and editor for brand, direct

response and e-commerce clients. Author compelling advertising campaigns, sell copy, product copy,

website content, blog content and more

• Provide search engine marketing solutions including both content optimization for organic search as well

as pay per click for paid search

Director of marketing Sinclair Institute, Chapel Hill, NC 9/2001-2010

Sinclair Institute is a multi-channel marketer of educational and self-improvement products.

I was responsible for planning and marketing multiple product lines through national and local consumer

magazines, newspapers, alternative media, television, radio, internet, mobile and social media.

• Directed multi-channel marketing campaigns with budget of $5MM+

• Created and maintained departmental budget; manage profit and loss on four separate lines of business

• Responsible for analysis of customer response information, media response information and updating

initiatives based on this response

• Continually developed customer acquisition programs and new business development to drive sales

• Managed national television and radio advertising campaigns including creative, planning and placement

2004-2008, generating $2MM in sales

• Oversaw business unit bringing in 75% of all new customers and 35% of sales

• Managed offline marketing initiatives that support online action; created unique print-to-web recognition

process increasing trackable sales to 30% of all online orders at company website

• Directly managed secondary company website; grew site from $300M to $750M in sales in two years

• Developed advertising relationship with AARP publications, website and trade show marketing, generating

170M new customers and $6.8MM in sales from 2007-2011

• Integral part of Business Leadership Team developing new products, strategies and overall planning

for company

• Supervised daily workflow of internal creative team as well as external agency partners, printers,

and consultants

• Concepted and created brand-focused advertising, including copy writing and art direction

• Wrote and developed advertising offers, pricing, and promotions

• Led external call center teams, developing upsell and cross-sell programs

• Guided continual development and training of media support staff

media manager Echo Media & Media Solution Services, Atlanta, GA 10/2000 - 8/2001

Echo media & media Solution Services is a direct marketing agency.

• Oversaw the coordination of media planning and buying for advertising brands including:

Citibank Bose Wave Radio JC Penney

Capital One Sears Select Comfort

US Airways Brinks Home Security Olan Mills

Earthlink Franklin Mint Geico

• Managed department of four media buyers including hiring, training, and career development

• Engaged in business development, prospecting for and developing new media channels

• Negotiated contracts and rates on behalf of clients

• Liaison between media clients and internal sales staff, creative teams, and account service teams

• Directed maintenance and accuracy of media databases and company website

• Aided in developing sales commission procedures, cross selling methods, and communication links

with New York and Chicago offices

media Buyer Echo Media & Media Solution Services 3/1997 - 10/2000

• Managed media planning, rate negotiations, and contracts for multiple clients

• Developed unique program for direct marketers with 600+ newspapers; generated $2MM sales

in four year period

• Developed and maintained media and vendor relationships

• Maintained client relationships and upsell opportunities

EDuCAtION

Bachelor of Arts in Corporate Communications (BA)

Masters in Business Administration (MBA)

May 1996

December 2004

College of Charleston

Campbell University

{

p: 9 19.931.0322 e : j ***********@*****.***

JOhN KENNERty M arketing Strategist a : 1 6833 H awkridge Rd, Lithia, FL 3 3547

w : l inkedin.com/in/johnkennerty

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