Design High School

S T A C E Y J. F R I E S

*** *. ******** ***., #*, Redondo Beach, CA, 90277

h: 310-***-**** c: 310-***-**** ********@*****.***

www.linkedin.com/pub/stacey j fries/34/2a8/2a9

SUMMARY

Creative and innovative Design Professional with extensive experience in Product and Toy Design,

Textiles, and Trend Research. With 10 year background at Fortune 500 company, design expertise in

wide variety of products both proprietary and licensed including Girls Dolls, Playsets, Plush, and

Entertainment. Extremely passionate, dedicated, versatile, and organized with outstanding attention to

detail. Flexible to change and making decisions under pressure. Independent thinker who also enjoys

team collaboration to achieve the highest results. Additional strengths include:

• MAC proficient including Illustrator and Adobe Photoshop

• Excellent written and verbal communication skills

• Fluent in French

• Photography

•

PROFESSIONAL EXPERIENCE

MATTEL, INC., El Segundo, CA 2001 2011

Toy Manufacturer

Project Designer

Senior Designer

Designer

Provided design direction for a variety of well known brands including Disney, Little Mommy, and Winx.

Collaborated with Engineering, Marketing, Packaging, and Research on all aspects of product

development. Researched trends to develop the most dynamic designs.

• Increased Disney revenues by creating new integrated product lines from conceptualization through

development and production including Mainline (Princess), Tween (High School Musical, Hannah

Montana, Wizards of Waverly), and Entertainment (Enchanted, Tangled)

• Expanded growth of Large Dolls business by creating original Teen Trends doll line and giving

innovative design direction to existing Little Mommy line

• Selected by management to design new full year Bratz line in 6 months, conceiving characters,

researching trends, and working in China to meet Toy Fair deadline

• Created and launched 1st season of domestic Winx doll line from an Italian animated TV series

• Benefitted Children Affected by AIDS Foundation by designing one of a kind dolls for “Dream

Halloween” charity event

• Advanced Research and Design Development Process by being a team player, keeping detailed

records of all designs, and successfully managing multiple projects simultaneously

• Elevated level of product design by keeping current on trend research reports, stores, shows,

magazines, and museums

• Achieved “Gold Standard” in Product Development by establishing successful relationships with

overseas partners

• Maintained quality of products in high volume work environment by improving cost aspects without

losing design values

• Strengthened sales through focus testing of features, aesthetics, & play patterns targeting specific

consumers

• Created High School Musical Gabriella & Troy nominated for 2008 Best Girls Toy of the Year Award

S T A C E Y F R I E S PAGE 2

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LATT GREENE, Los Angeles, CA 1991 2001

Textile Converter

Stylist / Merchandiser

As supervisor over the art department and company print line, hired and directed staff in artistic vision

from conception to final design.

• Established the company as a domestic leader in the Textile Industry for junior fashion by creating a

stylish & valuable print library

• Expanded the company's print, color, fabric, and trend knowledge by purchasing original artwork

and shopping local & European stores

• Improved print quality by supervising print production at plant

• Increased customer business by creating unique customer print lines catering to specific vision and

needs

EDUCATION

Textile Design, Certificate

Fashion Institute of Design and Merchandising, Los Angeles

Received Textile Association of L.A. (TALA) Award upon graduation

Featured in FIDM News and online in Alumni in Focus

B.A., Drama

University of California, Irvine, CA

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