Manager Project

VICE PRESIDENT / DIRECTOR

Marketing Communications/Health and Wellness Industry

Senior marketing executive with strengths in strategic business

development, problem solving, quality marketing planning and

implementation, team building, vendor selection and management, cost

control and new system development. Consistent record of success in driving

innovation and developing effective marketing communications programs.

Ability to work with limited resources and implement tactical plans.

SUMMARY OF QUALIFICATIONS

Proven ability to develop and direct marketing programs and health

initiatives to shape policies, motivate consumers and support products to

improve health

Demonstrated broad understanding of wellness and healthcare, and

experienced with a variety of marketing communications tactics, including

scientific and data publicity, community relations, issues management,

brand strategy and positioning, digital/internet strategy, product

marketing, promotions and events planning, social media as well as with

thought leadership and corporate reputation activities

Adept at working with the scientific community, specifically physicians and

healthcare providers; experienced in forging strategic relationships,

partnerships and building consensus

Exceptional management skills honed for several years; succeeded in

building enthusiasm and supervising functional teams to achieve personal

and corporate goals

CORE COMPETENCIES

STRATEGY Constructs and implements marketing and communications strategy

and plans that align with strategic direction of the

organization and/or brand

Generates favorable cohesive media attention by developing

effective media strategy and programs, including

media/public relations, community relations, crisis

communications planning and management and corporate reputation

initiatives

BRAND Develops brand positioning, strategy and planning; works with

BUILDING various stakeholders to build, sustain and defend a positive

brand reputation in the marketplace

Designs corporate reputation programs to increase perception of

corporate image, products and services

Develops messaging that enhances brand reputation both

internally and externally

Aligns brand strategy across business units, including use of

appropriate messaging, imagery and personification of the brand

TEAM Ability to work effectively with a variety of staff/departments

LEADERSHIP and lead cross-functional teams to accomplish goals

Builds strong teams and enhances employee motivation and

engagement by fostering an environment of growth,

collaboration and ownership

PROFESSIONAL BACKGROUND

Vice President of Marketing, THE VITALITY GROUP, CHICAGO, IL 2009 -

PRESENT

Direct marketing communications programs to enhance and promote visibility

of the brand for U.S subsidiary of South African-based Discovery Holdings,

Ltd. Responsibilities include brand strategy, marketing plan development,

direct marketing, digital strategy, advertising, media relations, sales

support and public affairs strategy and implementation. In charge of

monitoring complex health care and benefits industry, interpreting trends

and providing counsel on overall business strategy. Direct and supervise

engagement marketing programs. Participated in planning and provided

marketing input for major business initiatives, including strategic

partnership with Wellness & Prevention, Inc. (a Johnson & Johnson company),

and a new joint venture with Humana. Liaise and strategize with legal team

on items related to protection of the brand, including trademark issues.

Spearheaded and built support for the development of a global brand for the

Vitality product, including positioning, visualization, strategy and

integration across four markets

Created and implemented revised approach to account management and

engagement marketing; thereby reducing costs, improving efficiency and

helping clients create a more effective corporate environment to drive

participation in health and wellness programs

Effectively spearheaded marketing activities, including web development,

digital strategy, public relations, thought leadership programs,

advertising, publication and conference strategy, lead generation and sales

support

Contributed to significant increase in sales between 2008 to present,

including 300 percent membership growth in a two year period

Senior Vice President, EDELMAN, CHICAGO, IL 2008

Provided strategic counsel to clients and guidance to assist team members

in ensuring smooth implementation of programs and attain profitability

targets. Directed Curves Influencer Program, designed to educate health

professionals about the benefits of the Curves program for their female

patients. Served as a member of the health care practice senior leadership

team.

Planned, created and executed strategic communications initiatives for

Alzheimer's Association, Curves, Wyeth's Prevnar 13, and Wrigley; developed

and launched pre-approval plan for Wyeth's Prevnar 13 vaccine, designed to

educate and raise awareness among patients and physicians about the

prevention of pneumococcal disease

Developed incentives and tools to encourage health professionals to refer

patients to local Curves

Vice President, FLEISHMAN-HILLARD INC., CHICAGO, IL 2007-2008

Developed senior client relationships and strategic plans for health care

clients; served as program director for account teams, responsible for all

financial aspects and accountability. Directed account teams consisting

for 8-10 clients, including CIGNA, CIGNA Behavioral Health, Pioneer

Surgical Technology, Alexian Brothers Hospital Network, Alzheimer's

Association, American Dental Association Foundation, Emergency Nurses

Association, St. James Hospital and Health System and Catholic Healthcare

West; assigned to carry out client projects and programs, such as crisis

management, fundraising communications, preparation for initial public

offering, event support, data publicity, reputation management and brand

development.

Spearheaded a reputation management program for a 42-hospital system in

California, including the development and launch of the first index to

measure health security; launched program in Washington, DC during

congressional briefing and press conference

Prospected and generated new business opportunities; developed proposals

and led two new business wins in six months

Vice President, COHN & WOLFE, CHICAGO, IL 2004-2006

Involved in all facets of public relation programs and individual tactics,

such as media events, surveys, third party partnerships, public service

announcements, development of tools for sales forces and liaising with

spokespeople and government officials. Liaised with key opinion leaders and

physicians; established and maintained key relationship with third party

organizations including key professional associations and health advocacy

organizations. Collaborated with the Society for Women's Health Research on

the development of a national public service announcement.

Effectively led client program planning and implementation to develop and

expand existing business objectives

Directed public relations programs and account team management for

GlaxoSmithKline's Imitrex, Trexima, Cervarix, and its flu vaccine franchise

as well as the systematic health initiative of Colgate

Saved Imitrex business from jeopardy through expanding the business and

maintaining its progress as the day-to-day senior account manager on the

business

Director of Programs, AMERICAN MEDICAL ASSOCIATION (AMA), CHICAGO, IL

1999-2004

Worked as Health Literacy Campaign Director. Oversaw all components and

activities of health literacy education and awareness campaign for

healthcare providers and consumers. Directed all AMA foundation grant

scholarships and awards. Supervised the administration of the AMA

Foundation programs, including hiring and managing program staff;

developing and administering program budget; and creating and developing

guidelines and selection process. Acted as AMA representative to the Board

of Directors of the Partnership for Clear Health Communication, a national

coalition of 19 organizations to boost awareness on health literacy.

Promoted from National Account Representative to Program Manager to

Director of Programs during tenure at the AMA.

Augmented grant proposal for AMA Foundation Seed Grant Research by 300

percent by generating strategic marketing communication plans; increased

the caliber of funded recipients and projects by expanding group of

applicants.

Conceptualized and pioneered Excellence in Medicine Award Program that

combines mentoring, education, recognition for medical students and

participating physicians program

Promoted physician volunteerism by developing a concept of plan for AMA

Foundation to assist the uninsured population

EARLIER CAREER

Manager, Fitness Programs, Exercise Specialist and Intern, ADVOCATE HEALTH

CARE, CHICAGO, IL, 1996-1999

Registration Manager and Professional Athlete Coordinator (Part-Time),

CAPRI EVENTS (Chicago Triathlon), CHICAGO, IL, 1996

EDUCATION

DePaul University -Chicago, IL: 2001-2004

MASTER OF SCIENCE in Public Services Management, Concentration in Health

Care Administration

Graduated with Distinction

Iowa State University -Ames, IA: 1991-1996

BACHELOR OF SCIENCE in Exercise Science, Minor in Nutrition

ACTIVITIES & AFFILIATIONS

Member of the Board of Directors, Play for Life International (2011-

Present)

Member of the Board of Directors, Iowa State University Alumni Association

(2006-Present)

Chair, Alumni Honors and Awards Committee (2008-2009), Alumni Center

Oversight Committee (2009-2010), Membership & Revenue Enhancement Committee

(2010-2011), Officers Nominating Committee (2011-Present)

"Associations: Communicating a Message Internally and Externally"

Guest Lecturer, Communications Graduate Program, Columbia University, New

York, NY, 2003

"The AMA/AMA Foundation Health Literacy Campaign - Utilizing Core

Constituencies to Gain Critical Mass", Aventis (UK) American Society for

Clinical Oncology (ASCO) Study Group, Chicago, IL, 2003

Former Volunteer Consultant/Project Manager, The Taproot Foundation (2007-

2008)

Former President, Iowa State University Alumni Club of Chicago (2004-

2006)[pic]

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