Sales Registered Nurse
Resume:
Marcia Bauman, RN, MSN, MBA
***** * ** ***** ******, IN 47041
******@*******.***
Career Summary
Clinical professional with over 17 years experience in nursing, currently
working as Clinical Marketing Manager in medical device industry. The
previous nine years spent in medical device industry including education
program development and management, new product development, marketing and
training, with strong emphasis in clinical marketing management, protocol
development, clinical research management and nursing education.
Selected Accomplishments
. Successful management to completion of a variety of clinical research
trials for post-marketing product support. Research study sites include
The Veteran's Affairs, University of Miami, Case Western Reserve
University and New York Presbyterian/Cornell Weil Health Campus
. Marketing project manager for clinical research studies at 2 notable
academic and clinical institutions
. Clinical project leader for TotalCare eLearning course, recipient of the
Gold Metal 2008 Brandon-Hall Excellence in Learning Award
. Product management: 71% year-over-year revenue growth for TotalCare
product line in fiscal year 2008
. Project management: TotalCare P500
o Concept proposal to product launch (15 months)
o Oversight of clinical lab testing, voice of customer/market
research, product validation, beta site validation
o Develop marketing materials and clinical validation materials to
coordinate with launch
o Successful launch at national sales meeting October 2008
. Clinical/Nursing Education
o Responsible for curriculum development and course work to train
new clinical sales representatives
o Developed Continuing Ed programs for nurses based on
Medical/Surgical and ICU clinical standards and trends
Experience
Hill-Rom Company, Batesville, IN 2002 to Present
Clinical Marketing Manager (present)
. Responsible for development of clinical marketing messages within the
hospital bed frame and surface industry
. Contract management of CRO and Medical Education companies
. Develop marketing concept and message testing within market research
and sales strategy framework
. Development and coordination of conferences and educational events
. Development of clinical education content and outsourcing of program
. Review and revise health hazard evaluations, risk assessments and
other regulatory activities for clinical opinion
Clinical Research Manager (2009-2011)
. Management and oversight of clinical research studies on medical
devices
. FDA and regulatory compliance
. Protocol development, documentation development and site monitoring
. Data analysis and abstract/manuscript development
. Member of corporate clinical community of practice committee
. Participation in Clinical Advisory Panels for key opinion leaders
. Management of CRO projects
. Participation in CFAC meetings, regulatory reviews, HHE preparations
and other QA/RA activities
Clinical Marketing and Development Manager (2006 to 2009)
. Clinical support for Patient Support Systems division (critical care
and medical-surgical segments)
. Development and management of clinical research strategy for acute
care. Design, development and management of studies
. Develop and sustain relationships with key clinical opinion leaders
and key clinical organizations
. Create and deliver clinical education presentations at national
conferences
. New product development team leader related to clinical products
(concept to launch)
. Serve as corporate representative to key national organizations that
impact business (past member National Pressure Ulcer Advisory Panel)
. Liaison between corporate divisions for continuity of clinical
messaging with customers' needs and building awareness of changes in
the environment.
. Assist in writing, developing, presenting, and executing annual
organizational business plan, detailing the strategic objectives,
tactics, and action dates.
. Responsible for assigned elements of tactical plan, from initial
concept definition to final product or project completion. Support
sales and marketing efforts to meet Policy Deployment tactics,
endeavoring to meet the needs of fellow associates.
. Create multimedia sales presentations using PowerPoint and other
promotional materials for the outside sales department.
Clinical Training Specialist/Continuing Education Coordinator (2002-2006)
Develop and deliver curriculum to new sales associates for North American
Acute Care and Post Acute Care divisions
* Curriculum development related to clinical indications, nursing care, &
product and sales support for over 30 products
* Prepare and deliver classroom instruction for over 100 students per year
* Communication with sales management, clinical consultants, and nursing
customers ongoing for curriculum needs and employee performance
* Develop training and educational materials to support students
* Develop and deliver curriculum for Advanced Sales Training, included 4
sessions per year and trained over 60 experienced sales associates per
year
* Oversight of Corporate Continuing Education program, including
development and updating of 30 CNE programs, administration of
certification through the California Board of Nursing, maintenance of
providership and documentation
The Christ Hospital-Cincinnati OH 1994-
2001
Staff Nurse-Neuro/Surgical Intensive Care Unit (1994-2001)
. Total patient care for critically-ill neuro and surgical patients
. Preceptor for school of nursing students and nurse interns
. Charge nurse
. Member of house-wide governance councils and unit-based process
improvement projects
Education and Certifications
Loyola University, New Orleans, LA
Masters of Science in Nursing-Health Care Systems Management
Indiana Wesleyan University, Marion, IN
Masters of Business Administration
Indiana Wesleyan University, Marion, IN
Bachelors of Science, Nursing
The Christ Hospital School of Nursing
Diploma, Nursing
Skills
. Software programs: Microsoft Office Suite (Word, Excel, PowerPoint,
Outlook, Access)
. Extremely well-organized, capable of handling multiple tasks
. Familiar with VOC, Lean Manufacturing and Six Sigma principles
Licensure
. Ohio Board of Nursing-Registered Nurse (R.N.)
. Indiana State Board of Nursing- Registered Nurse (R.N.)
Membership
. Sigma Theta Tau International-Beta Tau Chapter, Miami FL
Contact this candidate