Marketing Sales
Resume:
MICHON L. MONTGOMERY
Grand Prairie, TX 75052
****************@***.***
Summary
Expert with social media sites and their technologies with a successful path of creating and implementing
social media campaigns; coordinated trade shows for employers; blogger for five years; effective
communicator with experience writing for the Web and print for two years; work strategically and tactically;
proficient with Google Analytics, Facebook Insights, Feedburner and various Aggregate applications such as
Ping.fm, Hootsuite, Yext, Pixelpipe & iStatus.
List of sites involved with:
Blogger StumbleUpon
LinkedIn Tumblr
Facebook YouTube
Twitter Friendfeed
Pinterest Niner Niner
Wordpress Facebook pages
Google+ Instagram
Computer Skills
Proficient in internet/intranet-based applications, internet browsers, search engines, Word, Excel,
PowerPoint, Outlook, Microsoft CRM (Customer Relationship Management) system, Xactimate software
Education
Master of Business Administration - University of Dallas
Bachelor of Science, Business Administration
California State University Hayward
Experience
07/2012 – Current (Contract)
Super Media, Grapevine, TX
Social Media Coordinator
• Manage Facebook business pages, including administration, posting of updates and uploading of
content
• Manage Facebook Insights metrics and analytics system
• Post and verify tips on various Social Platforms
• Manage Yext Reputation Monitoring System
• Update client Superpages.com business profile
• Manage and update Google Places platform including administration and uploading content
• Practice methods to increase engagement as a business for clients
• Cross team communication with Fulfillment and Product Management
• Provide email and phone support to clients in regards to their social media
09/2010 - Current
Your Social Media Service, Grand Prairie, TX
Social Media Specialist
• Launch and maintain blogs regularly to increase readership
• Write engaging articles for Websites such as Hubpages, Triond
and Examiner
• Use Aggregate applications to add one post to several social sites at once
• Develop and manage online campaigns to effectively create brand awareness
• Create basic websites for clients to publicize their business
• Proficiency in writing, proofreading and editing
• Continuously use search engine optimization techniques
• Design and develop social media strategy
• Develop and maintain strong Business to Customer relationships
• Administer and coordinate cross functional social media campaigns which tie into a larger
marketing communication efforts
• Respond to Social Media inquiries where appropriate
• Monitor social media metrics and key performance indicators
• Analyze results and develop recommendations around future programs
• Update and report program performance
• Develop and implement communications that encourage followers to comment and share with
their social network
• Assist in the development of social media calendars in coordination with the overall marketing
calendar
08/2006 – 07/2012
Mouser Electronics, Mansfield, TX
Product Marketing Manager
• Established and maintained effective relationships with suppliers, customers, co-workers and other
business contacts
• Effectively managed assigned product lines and supplier accounts
• Created various analysis reports
• Prepared competitive analysis
• Reviewed and updated pricing on product
• Processed quotes
• Prepared and processed Return Material Authorizations (RMA’s)
• Researched and made recommendations to add, discontinue, increase or reduce product lines and
inventory levels
• Communicated with suppliers regarding pricing, purchase orders and shipping updates
• Ensured correct catalog and website information for assigned product lines
• Researched, review and subscribe to supplier’s new product announcements
• Proof read and edit catalog and other marketing content
• Oversee initial drafts, editing and approval for all product specific press releases
• Worked with suppliers to coordinate advertising campaigns and marketing content
• Responsible for content on supplier sales landing pages, product and technical spotlights
• Ensured comparative pricing with competition is completed on a regular basis
• Ensured system is maintained with current costs and re-sales according to vendor price files, part
entry and updates
• Met and/or exceeded monthly and quarterly team/individual goals
10/2005 – 04/2006
The Pinnacle Corporation, Arlington, TX
Marketing/Account Support Executive
• Prepared, managed, and coordinated supplemental orders for software to the convenience
store/petroleum industry
• Developed and maintained relationships with clients and resolved issues
• Conducted customer campaigns; introduced product enhancements; gave price quotes; made
recommendation’s for direct mail campaigns; helped coordinate and attended tradeshows
• Developed and prepared reports; assisted with updating and maintaining all marketing-related
databases, including Microsoft CRM (Customer Relationship Management) system
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